Penelope Bourbon unveils Apple Cinnamon Old Fashioned - a seasonal twist on the classic, ready-to-pour this fall

Rhea-AI Summary

Penelope Bourbon (MGPI) is launching a seasonal ready-to-pour: Apple Cinnamon Old Fashioned, a limited-edition bottled cocktail arriving Oct 14, 2025. Crafted with straight bourbon, rye, apple cinnamon bitters and simple syrup, it is bottled at 80 proof (40% ABV) in a 750mL bottle (~12 servings). Penelope will release 11,000 cases across 12 states in 2025 at a suggested retail price of $29.99, with nationwide availability starting in January 2026. The product joins year-round Peach and Black Walnut expressions, which earned platinum ASCOT awards in 2025.

Positive

• Limited release of 11,000 cases for fall 2025
• Planned nationwide expansion in January 2026
• Positioned alongside two award-winning year-round SKUs

Negative

• Initial distribution restricted to 12 states through 2025
• Supply capped at 11,000 cases limits near-term revenue

Insights

Consumer-packaged-goods product strategist

Seasonal ready-to-pour launch expands footprint with limited supply and later nationwide rollout.

Penelope Bourbon adds a seasonal Apple Cinnamon Old Fashioned bottled cocktail dated Oct 14, 2025, produced in small batches at 80 proof and shipped as 11,000 cases to 12 states at a suggested retail price of $29.99.

The business mechanism is straightforward: leverage an award-recognized ready-to-pour portfolio and seasonal demand to drive trial and incremental retail sales while using a controlled scarcity strategy during fall before full national expansion in January 2026. Key dependencies include on-shelf execution in the initial 12 states, retailer acceptance at the $29.99 price point, and distribution capacity to scale to nationwide availability.

Risks include limited initial volume versus potential demand, consumer acceptance of a seasonal flavor, and the need to convert one-time seasonal buyers into repeat customers. Watch distribution sell-through in the first 8–12 weeks after launch, retailer reorders, and the nationwide rollout in January 2026 as near-term milestones.

New bottled cocktail variety complements the award-winning portfolio of Penelope Cocktails

ST. LOUIS, Oct. 14, 2025 /PRNewswire/ -- Just in time for crisp, fall evenings and seasonal gatherings, Penelope Bourbon is introducing Apple Cinnamon Old Fashioned – a limited edition ready-to-pour cocktail that reimagines the timeless classic with festive flavor. Crafted in small batches as a limited release in 2025 with straight bourbon, rye whiskey, apple cinnamon bitters and simple syrup, it's designed to bring the warmth of autumn to any occasion, no mixing required.

As the newest edition to Penelope's ready-to-pour cocktails portfolio, Apple Cinnamon Old Fashioned joins Peach Old Fashioned and Black Walnut Old Fashioned ready-to-pour cocktails, which are available year-round nationwide. The Peach and Black Walnut expressions recently earned platinum awards in the Pre-Mixed Cocktail category at the 2025 ASCOT Awards, underscoring Penelope's leadership in the growing ready-to-pour category.

"Our Apple Cinnamon Old Fashioned is the third addition to our popular ready-to-pour portfolio, and it's absolutely perfect for this time of year," said Michael Paladini, Penelope founder and vice president of strategy for MGP Ingredients. "The bourbon and rye blend used for this Old Fashioned makes this the perfect pour for the fall."

Tasting Notes

• Aroma: Apple pie and warm holiday cider
  
  
• Palate: Sweet fruit, rich caramel, light oak, and spice
  
  
• Finish: Cinnamon rolls, vanilla glaze, churro, and tree fruit

"We wanted to give the Old Fashioned a seasonal touch but still make it something you'd pour anytime," said Danny Polise, Penelope co-founder and master blender. "We didn't overthink it. Apple and cinnamon are timeless flavors that fit naturally with what we already love about this classic cocktail, adding a touch of warmth and spice."

Product Details & Availability
Presented in Penelope's distinctive matte white 750mL glass bottle with deep apple-red lettering, this modern take on the classic Old Fashioned is bottled at 80 proof (40% ABV). With approximately 12 servings per bottle, 11,000 cases of Apple Cinnamon Old Fashioned will be available in 12 states in 2025 - Illinois, Massachusetts, Michigan, Missouri, New Jersey, New York, Oregon, Tennessee, Texas, Virginia, Washington and Wisconsin for a suggested retail price of $29.99. Starting in January 2026, Apple Cinnamon Old Fashioned will be extended to all markets nationwide.

ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has become one of the fastest-growing award-winning premium whiskey brands. We offer a range of uniquely blended and finished straight bourbon and whiskey expressions known for their smoothness and rich flavor, and premium handcrafted ready-to-serve cocktails. Our products have won more than 50 spirits industry awards including best in class finalist and double gold for Toasted at the 2025 San Francisco World Spirits Competition. Wheated earned double platinum and new Peach Old Fashioned and Black Walnut Old Fashioned ready-to-pour cocktails earned platinum at the 2025 ASCOT awards. We continue to innovate within our Cooper Series, Limited Releases and Estate Collection to further establish our place among the top premium whiskey brands and prove that with passion, dedication, and love, anything is possible. For more information, visit PenelopeBourbon.com and follow on Facebook and Instagram.

ABOUT LUXCO
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including El Mayor and Exotico. For more information, visit Luxco.com.

CONTACT: 
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net 

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SOURCE Penelope Bourbon

FAQ

When will Penelope Bourbon (MGPI) Apple Cinnamon Old Fashioned be available?

Limited release begins Oct 14, 2025 in 12 states; nationwide rollout starts January 2026.

How many bottles of Penelope Apple Cinnamon Old Fashioned will be released in 2025?

The company is releasing 11,000 cases of Apple Cinnamon Old Fashioned in 2025.

What is the price and bottle size of Penelope Apple Cinnamon Old Fashioned (MGPI)?

The product is a 750mL bottle, bottled at 80 proof (40% ABV), with a suggested retail price of $29.99.

Which states will carry Penelope Apple Cinnamon Old Fashioned in 2025?

It will be available in Illinois, Massachusetts, Michigan, Missouri, New Jersey, New York, Oregon, Tennessee, Texas, Virginia, Washington and Wisconsin in 2025.

How does Apple Cinnamon Old Fashioned fit Penelope's product lineup?

It joins year-round Peach and Black Walnut ready-to-pour cocktails, which won platinum awards in the 2025 ASCOT Awards.