MySize Inc. Appointed Borja Cembrero Saralegui as Chief Growth Officer to Accelerate Global Expansion and Circular Fashion Strategy

Rhea-AI Summary

MySize Inc. (NASDAQ: MYSZ) has appointed Borja Cembrero Saralegui as Chief Growth Officer to drive global expansion and circular fashion strategy. Saralegui, former CEO and co-founder of Naiz Fit (acquired by MySize in 2022), brings extensive experience in fashion-tech innovation and AI deployment in retail. In his previous role, he successfully scaled Naiz Fit's AI-powered sizing technology across 18+ countries, working with major brands like Desigual and Canali. As CGO, he will lead international expansion, explore M&A opportunities, and strengthen MySize's position in AI-powered fashion solutions. The appointment comes amid MySize's recent innovations, including Virtual Try-On solutions and Naiz Fit's Generative AI strategy, as well as the company's entry into circular fashion through the Percentil acquisition.

Positive

• Appointment of experienced leader with proven track record in fashion-tech and AI deployment
• Strategic focus on global expansion and M&A opportunities
• Previous success in scaling AI technology across 18+ countries with major brands
• Recent expansion into circular fashion through Percentil acquisition
• Development of new technologies including Virtual Try-On and Generative AI solutions

Negative

• None.

CEO and Co-Founder of Naiz Fit to Lead Growth Strategy and Innovation Across AI-Powered Retail Solutions

AIRPORT CITY, Israel, May 30, 2025 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ), a global leader in AI-driven sizing solutions and omnichannel e-commerce platforms, is pleased to announce the appointment of Borja Cembrero Saralegui as Chief Growth Officer (CGO).

As MySize enters its next phase of global growth and sustainability-driven innovation, the Company has appointed Borja Cembrero Saralegui who brings a proven track record in fashion-tech innovation, strategic growth, and AI deployment in retail. As co-founder and CEO of Naiz Fit—acquired by MySize in 2022—he played a pivotal role in scaling Naiz Fit's AI-powered sizing technology across more than 18 countries, helping global brands like Desigual and Canali reduce return rates, boost conversion, and deliver personalized shopping experiences.

In his new role as CGO, Cembrero will spearhead MySize's international expansion strategy, oversee potential partnership and M&A opportunities, and strengthen the Company's position as a category leader in AI-powered fashion & retail solutions.

"Borja is a proven innovator who has already demonstrated how AI and data can solve fashion's biggest challenges. With his leadership, we are doubling down on strategic growth, M&A, and scaling our circular fashion strategy with Percentil. I encourage investors to follow MySize closely — we're just getting started," said Ronen Luzon, Founder and CEO of MySize. "He has already proven the commercial value of AI in fashion retail. As CGO, we believe that he will be instrumental in driving accelerated growth, strategic innovation, and long-term shareholder value."

Cembrero joins the executive team at a pivotal moment, supported by potentially breakthrough technologies in virtual try-on, size personalization, smart data platforms and the recent announcement on entering the circular fashion segment through MySize's acquisition of Percentil, a leading managed marketplace for second-hand fashion. Recent innovations include the Integrated Virtual Try-On solution and Naiz Fit's Generative AI strategy unveiled at CES and NRF 2025.

"I'm honored to take on this role at such a transformative time for the company," said Borja Cembrero Saralegui. "MySize has unique technology, strong momentum, and a bold vision to redefine how fashion is experienced—online and offline. I look forward to building on this foundation to scale our impact worldwide."

As part of his expanded remit, Cembrero will also lead the development of growth-focused initiatives across MySize's SaaS portfolio and digital retail platforms, ensuring continued innovation and agility in evolving markets.

About MySize Inc.
MySize, Inc. (NASDAQ: MYSZ) is a global leader in AI-powered size recommendation and digital commerce platforms for the fashion industry. With solutions like MySizeID and Naiz Fit, and its expansion into circular fashion through Percentil, MySize helps retailers improve fit, reduce returns, and enhance the customer journey—online and offline.

We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram, and X (formerly known as Twitter). For more information, visit www.mysizeid.com.

Forward-Looking Statements:

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to the Company's strategic and business plans, technology, relationships, objectives, and expectations for its business, growth.. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Logo: https://mma.prnewswire.com/media/689689/3320229/MySize_Logo.jpg

For more information or to schedule a demonstration, please contact: 
Oren Elmaliah, CFO
Email: ir@mysizeide.com

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SOURCE My Size Inc.

FAQ

Who is the new Chief Growth Officer of MySize (MYSZ)?

Borja Cembrero Saralegui, former CEO and co-founder of Naiz Fit, has been appointed as MySize's Chief Growth Officer.

What are Borja Cembrero Saralegui's main responsibilities as MySize's CGO?

He will lead MySize's international expansion strategy, oversee M&A opportunities, and strengthen the company's position in AI-powered fashion solutions.

What is Borja Cembrero Saralegui's background before joining MySize (MYSZ)?

He was the CEO and co-founder of Naiz Fit, which was acquired by MySize in 2022, where he scaled AI-powered sizing technology across 18+ countries working with brands like Desigual and Canali.

What recent innovations has MySize (MYSZ) announced?

MySize has recently announced an Integrated Virtual Try-On solution, Naiz Fit's Generative AI strategy, and entered the circular fashion segment through the acquisition of Percentil.

How will this appointment affect MySize's (MYSZ) business strategy?

The appointment signals MySize's focus on global expansion, M&A opportunities, and strengthening its position in AI-powered fashion solutions while scaling its circular fashion strategy.