Nexxen Expands Vevo’s Programmatic Footprint Through New Partnership

Rhea-AI Summary

Nexxen has partnered with Vevo, the world's leading music video network, to expand Vevo's programmatic advertising footprint. This collaboration enables Nexxen SSP to provide advertisers with access to Vevo's premium inventory, particularly on Connected TV (CTV). Vevo's vast library of 900,000+ music videos, available across various platforms, generates approximately 25 billion views worldwide each month.

The partnership allows Vevo to leverage its inventory more effectively by driving additional demand through direct relationships, offering comprehensive deal capabilities, and providing self-service tools. Nexxen's advanced technology and unique data enhance audience targeting, boosting Vevo's programmatic monetization efforts. This collaboration not only elevates the value of Vevo's inventory but also expands Nexxen's audience reach and enhances the scale of its quality owned and operated content.

Positive

• Partnership expands Vevo's programmatic advertising footprint
• Provides advertisers access to Vevo's premium inventory, especially on CTV
• Vevo's content generates approximately 25 billion views worldwide monthly
• Enhances Vevo's audience targeting and programmatic monetization efforts
• Expands Nexxen's audience reach and content scale

Negative

• None.

Advanced technology enables advertisers to drive reach and connections across the music video network’s premium inventory, especially on CTV

NEW YORK, Aug. 08, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced a partnership with Vevo, the world’s leading music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo is growing its programmatic footprint, granting a wider variety of advertisers access to its premium inventory, particularly across CTV.

Vevo’s extensive library of 900,000+ music videos – available across YouTube, the Vevo TV app and its live channels (e.g. free ad-supported streaming TV, or “FAST”) – garners approximately 25 billion views worldwide each month. Collaborating with Nexxen empowers the network to leverage its vast inventory more effectively – driving additional demand through direct relationships, offering comprehensive deal capabilities and providing self-service tools. Further, by enhancing audience targeting with its unique data, Nexxen is boosting Vevo’s programmatic monetization efforts.

“We’re thrilled to be able to count Vevo – an incredibly well-known music video network – among our premium publishing partners,” said John Rogers, Vice President, Business Development at Nexxen. “Not only can our teams help Vevo elevate the value of their inventory, this new partnership also expands our audience reach and enhances the scale of our quality owned and operated content.”

“Vevo is the bridge at the center of the advertising landscape, connecting marketers with pop culture through streaming music television,” said Rob Christensen, Executive Vice President, Global Sales at Vevo. “With Nexxen’s unique tech offerings and incremental demand, we’re opening up Vevo’s sought-after ad inventory to new buyers, while continuing to drive our programmatic business forward.”

About Nexxen

Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.

Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit www.nexxen.com.

About Vevo

Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.

Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, Pluto TV, Amazon Fire TV, Amazon Echo Show, Amazon Freevee, Apple TV, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV, Cox, ViX, Plex, Hulu Live, Sling Freestream, TCL, Telly, and Vewd.

Forward-Looking Statements

This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with any Nexxen partnership, Nexxen’s products and platforms including the Data Platform and proprietary identity graph. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

For more information, please contact:

Genevieve Wheeler        
Communications Director        
gwheeler@nexxen.com

FAQ

What is the new partnership between Nexxen and Vevo for NEXN stock?

Nexxen has partnered with Vevo to expand Vevo's programmatic advertising footprint, providing advertisers access to Vevo's premium inventory, particularly on Connected TV (CTV). This partnership aims to enhance Vevo's programmatic monetization efforts and expand Nexxen's audience reach.

How many monthly views does Vevo's content generate in the Nexxen partnership?

Vevo's extensive library of 900,000+ music videos generates approximately 25 billion views worldwide each month across various platforms, including YouTube, the Vevo TV app, and its live channels.

What benefits does the Nexxen-Vevo partnership bring to advertisers for NEXN?

The partnership enables advertisers to access Vevo's premium inventory, especially on CTV, through Nexxen's supply-side platform. It offers enhanced audience targeting, comprehensive deal capabilities, and self-service tools, allowing advertisers to drive reach and connections across Vevo's music video network.

How does the Vevo partnership impact Nexxen's (NEXN) content offerings?

The partnership with Vevo expands Nexxen's audience reach and enhances the scale of its quality owned and operated content. It allows Nexxen to offer advertisers access to Vevo's vast library of music videos and its significant monthly viewership.