Natural Grocers® Celebrates Iowa Day with a Special Gift and Savings Feb. 8-10, 2026

Rhea-AI Summary

Natural Grocers (NYSE:NGVC) will celebrate "Celebrate Iowa Day" Feb. 8–10, 2026 at its six Iowa stores with a free limited-edition reusable tote bag and a $5-off coupon for {N}power members, while supplies last. The retailer opened its first Iowa store in Clive in 2016 and now operates six locations across northeastern Iowa.

The promotion highlights the company's local workforce of more than 125 Crew members in Iowa and encourages new sign-ups to the free {N}power rewards program for ongoing discounts and points.

LAKEWOOD, Colo., Feb. 5, 2026 /PRNewswire/ -- Natural Grocers®, the leading family-operated organic and natural grocery retailer in the U.S., invites customers to its Celebrate Iowa Day event Feb. 8–10 at its six Iowa stores. Customers are invited to celebrate Iowa Day with a free Natural Grocers reusable tote bag and a $5-off coupon for in-store purchases for all {N}power® members.

NATURAL GROCERS – IOWA
Headquartered in Colorado, Natural Grocers expanded its roots to Iowa in 2016, opening its first Iowa store in Clive in early February, followed by two more locations in November and December of that year (Cedar Rapids and Cedar Falls). Today, the company operates six stores, serving communities across the north-eastern part of the state.

Iowa store locations include Cedar Falls, Cedar Rapids, Clive, Davenport, Dubuque and Iowa City.

"Iowa's welcoming spirit, deep agricultural roots and strong sense of community make it a place we're truly proud to call home," said Raquel Isely, vice president of marketing at Natural Grocers. "Since opening our first Iowa store in Clive in 2016, we've been grateful for the way Iowans have welcomed us as neighbors. Celebrate Iowa Day is our way of saying thank you—by honoring the state's rich heritage, its local culture and the customers who inspire us every day."

IOWA {N}POWER® MEMBERS SAVE & CELEBRATE
Natural Grocers will be celebrating Iowa Day by honoring its customers with a freebie and extra savings for {N}power members from Feb. 8–10.

• Feb. 8–10: All {N}power members at Iowa stores will receive a free limited-edition reusable shopping bag featuring all 21 states where Natural Grocers operates—including Iowa—while supplies last.^[i]
• Feb. 8–10: {N}power members will enjoy extra savings with a $5-off coupon.^[ii]

SIGN UP & SAVE
Not an {N}power member? Not a problem! Discover {N}power, Natural Grocers' free customer rewards program, and enjoy exclusive discounts, deals and surprise offers. Customers can earn valuable rewards points with every visit. Sign up for {N}power here.^[iii]

A COMMITMENT TO IOWA CREW
Natural Grocers provides careers for more than 125 good4u^SM Crew members in the state of Iowa. The company is passionate about ensuring that its employees can live a healthy, balanced life and is committed to positively impacting Crew members' physical, emotional and financial well-being through free nutrition education programs, excellent benefits and access to the highest quality, affordably priced products.

• Learn more about Natural Grocers' career options (search by store and state, including Iowa).

FOLLOW, VISIT AND SUBSCRIBE
To keep up with the latest that Natural Grocers has to offer, follow them on Facebook, Instagram, TikTok or YouTube. To learn more about a natural approach to living, monthly sale items, recipes and educational articles, visit naturalgrocers.com, download their app, or subscribe to the free Health Hotline® Magazine from Natural Grocers to learn more about a natural approach to living with monthly sale items, recipes and educational articles.

• For media inquiries, please email kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations.

[i]	Offer available only to {N}power members. Limit one bag per customer. Offer valid 2/8/26-2/10/26 at participating Iowa stores, while supplies last. Quantity limited to stock on hand; no rain checks.
[ii]	Offer available only to {N}power members, for in-store purchases at participating Iowa Natural Grocers stores, 2/8/26-2/10/26. Customer must load the reward via {N}power email or app prompt before shopping. $5 discount will be applied to product's regular non-discounted price. A minimum purchase of $25 is required to use the $5-off coupon. Must present phone number at checkout to accumulate towards the $25 requirement in one transaction.
[iii]	Sign up by 2/5/26 to receive this coupon via email or app. {N}power offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower and privacy available at www.naturalgrocers.com/privacy-policy. Natural Grocers reserves the right to correct errors. Void where prohibited by law. Natural Grocers employees, including members of their household, are not eligible.

 

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What is Natural Grocers (NGVC) offering for Celebrate Iowa Day Feb. 8–10, 2026?

Natural Grocers is offering a free limited-edition reusable tote and a $5-off coupon for {N}power members during Feb. 8–10, 2026. According to Natural Grocers, the tote features all 21 states where the company operates and offers apply while supplies last.

Which Natural Grocers store locations in Iowa participate in the Feb. 8–10, 2026 promotion?

All six Natural Grocers Iowa stores will participate in the Feb. 8–10, 2026 promotion. According to Natural Grocers, participating locations include Cedar Falls, Cedar Rapids, Clive, Davenport, Dubuque and Iowa City.

How can customers get the $5-off coupon during Natural Grocers' Celebrate Iowa Day event?

Customers must be {N}power members to receive the $5-off coupon during Feb. 8–10, 2026. According to Natural Grocers, new customers can sign up for the free {N}power rewards program to become eligible for the coupon and other member offers.

Will non-{N}power members receive any offers during Natural Grocers' Feb. 8–10, 2026 event?

Non-{N}power members can sign up for free to access event offers and ongoing rewards. According to Natural Grocers, the {N}power program is free and provides exclusive discounts, points on purchases and surprise offers for members.

How does Natural Grocers describe its presence and workforce in Iowa as of Feb. 5, 2026?

Natural Grocers operates six stores in northeastern Iowa and employs over 125 Crew members in the state. According to Natural Grocers, it supports Crew well-being through nutrition education, benefits and affordable product access.