Sweet Escape: Realtor.com®'s June Luxury Housing Report Maps America's Vacation-Home Hot Spots

Rhea-AI Summary

Realtor.com® reports that in June 2026 the national entry point to luxury housing (90th percentile) was $1,277,907, down 1.7% year over year, marking the 27th straight month of annual declines. High-end and ultraluxury thresholds were $1,997,691 (-3.7% YoY) and $5,513,735 (-2.9% YoY), while million-dollar listings made up 13.7% of inventory.

Despite softer prices, luxury homes sold faster than a year earlier, with the top 10% selling in a median of 63 days, two days quicker, and the top 1% improving by three days. The report highlights vacation-heavy markets using Census data: Nantucket, MA, has the highest vacation-home share at 55%, followed by Vineyard Haven, MA, at 54% and Breckenridge, CO, at 46%. These “scarcity of place” markets show high thresholds for the top 10% of listings, such as Nantucket’s $14.1 million, often paired with relatively small median square footage, indicating buyers are paying for location and rarity rather than size.

News Market Reaction – NWS

+1.64%

+1.64% Session close to close

In the Jul 15 session, NWS gained 1.64%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

With short interest flagged at an elevated level and NWS running a buyback authorization of up to US...

Analysis

With short interest flagged at an elevated level and NWS running a buyback authorization of up to US$1 billion, this luxury housing release slots into an environment where capital returns and positioning may matter as much as incremental Realtor.com data, while sentiment can pivot quickly on future housing trends.

Key Figures

Entry-level luxury threshold: $1,277,907 Consecutive monthly declines: 27 months Luxury days on market: 63 days +5 more

8 metrics

Entry-level luxury threshold $1,277,907 National 90th percentile, June 2026, down 1.7% year over year

Consecutive monthly declines 27 months National luxury prices falling on a year-over-year basis through June 2026

Luxury days on market 63 days Median for top 10% of listings in June 2026, 2 days faster vs June 2025

Million-dollar listing share 13.7% National share of listings at or above $1 million in June 2026

National vacation-home share 3.3% U.S. housing stock reserved for seasonal or occasional use

Nantucket vacation-home share 55% Share of housing stock reserved for vacation or seasonal use

Nantucket median listing price $4,925,000 Overall median listing price in Nantucket, MA

Hailey top 10% threshold $9,655,000 Entry point to top 10% of listings in Hailey, Idaho

Historical Context

5 past events · Latest: Jul 08 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 08	Sports business conference	Neutral	-1.2%	WSJ Sports announces inaugural sports business event featuring high-profile speakers.
Jul 08	Housing forecast update	Negative	-1.2%	Realtor.com projects slower 2026 home price growth trailing expected inflation.
Jul 07	Foreclosure market report	Neutral	+1.5%	Realtor.com details six‑year high in foreclosure listings and pricing discounts.
Jul 01	Moving platforms acquisition	Positive	+4.2%	National Holding Company acquires Moving.com and MoveAI to enhance moving services.
Jul 01	June housing report	Positive	+4.2%	Realtor.com reports easing U.S. list prices and improving buyer activity in June 2026.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent Realtor.com housing data and related property-market headlines have often aligned with modest share-price moves for NWS, including two prior events showing 4.24% gains.

Key Terms

american community survey, micropolitan, 90th percentile, 99th percentile

4 terms

american community survey technical

"Realtor.com® turned to Census Bureau data from the 2020-2024 American Community Survey"

An annual survey conducted by the U.S. Census Bureau that produces detailed, neighborhood-level data on population, income, education, employment, housing and commuting patterns. Investors use it like a yearly neighborhood report card to spot demographic shifts, housing demand, workforce availability and local consumer trends, which helps with market selection, revenue forecasting and risk assessment for real estate, retail and regional investment decisions.

micropolitan technical

"what share of each metro and micropolitan area's housing stock is reserved"

A micropolitan area is a small, self-contained urban region centered on a town with a modest population—larger than a rural village but smaller than a big city—often serving as a local hub for commerce, healthcare and services. Investors watch these areas because their steady consumer base, local employment trends and property demand can influence revenue and growth for regional companies much like watching a neighborhood can predict how a nearby business will perform.

90th percentile technical

"the 90th percentile representing entry-level luxury"

The 90th percentile is the value in a set of measurements that is greater than 90% of the observations and lower than the top 10%. For investors it highlights the high end of a distribution — for example, unusually high returns, costs, or prices — helping identify outliers, set conservative targets, or assess upside and tail risk much like looking at the 90th person in a 100-person line to see who’s near the top.

99th percentile technical

"the 99th percentile indicating ultraluxury"

The 99th percentile is the value that separates the top 1% from the rest in a ranked set of data — think of being in the top 1% of a class or finishing a race among the first few. For investors, it highlights extreme outcomes (very high returns, risks, costs, or measurements) and helps spot outliers or tail events that can greatly affect portfolio performance or valuation assumptions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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National luxury prices fell for a 27th consecutive month in June, even as homes in every price tier continued to sell faster than a year ago

AUSTIN, Texas, July 15, 2026 /PRNewswire/ -- More than half of the housing stock in Nantucket, Mass., is set aside for vacation or seasonal use, the highest concentration of any luxury market in the country. That level of scarcity is shaping how vacation-driven luxury markets price, separately from the national trend, according to the Realtor.com^® June 2026 Luxury Housing Report released today.

Nationally, the entry point to luxury slipped to $1,277,907 in June, down 1.7% year over year and marking the 27th straight month of annual declines. The pace of decline widened from May's 1.4% drop, breaking from a recent trend of narrowing annual losses. Even so, luxury homes kept selling faster than they did a year ago across every price tier: the top 10% of listings sold in a median of 63 days, two days faster than June 2025, while the top 1% improved by three days over the same period.

"While the national luxury price is cooling somewhat, in vacation towns like Nantucket, Mass., and Breckenridge, Colo., that doesn't matter much," said Anthony Smith, Senior Economist at Realtor.com^®. "Buyers there aren't paying for square footage. They're paying for a place that can't be reproduced anywhere else. You can't manufacture more coastline or more mountain. That's a different kind of market, built on a different kind of scarcity."

National Luxury Overview — June 2026

Pricing	June 2026	Monthly Change	YoY Change
Luxury Threshold 90th Percentile	$1,277,907	-0.4 %	-1.7 %
High-End Luxury Threshold 95th Percentile	$1,997,691	-0.1 %	-3.7 %
Ultra Luxury Threshold 99th Percentile	$5,513,735	-0.9 %	-2.9 %
Million-Dollar Listing Share	13.7 %	-0.1pp	-0.5pp

To find where luxury buyers go to get away, Realtor.com^® turned to Census Bureau data from the 2020-2024 American Community Survey, measuring what share of each metro and micropolitan area's housing stock is reserved for seasonal or occasional use. Markets were ranked by that share, limited to areas with at least 100 million-dollar listings in June. Nationally, just 3.3% of the housing stock falls into this category, a baseline that makes the concentration in the country's top vacation markets stand out even more.

Highest Share of Vacation Homes

Rank	Area	Metro/Micro	Share of Vacation Homes	Median Listing Price	10% Most Expensive Listings Start at:	Median Square Feet ($1 - $2 Million)
0	USA	Country	3.3 %	$430,000	$1,277,907	3,000
1	Nantucket, MA	Micro	55 %	$4,925,000	$14,117,250	1,011
2	Vineyard Haven, MA	Micro	54 %	$2,500,000	$8,235,000	1,652
3	Breckenridge, CO	Micro	46 %	$948,500	$3,725,000	1,754
4	Morehead City, NC	Micro	34 %	$577,450	$1,567,000	2,786
5	Barnstable Town, MA	Metro	33 %	$909,450	$3,355,500	2,402
6	Kill Devil Hills, NC	Micro	31 %	$649,000	$1,399,949	3,028
7	Atlantic City-Hammonton, NJ	Metro	29 %	$554,500	$2,574,050	1,956
8	Heber, UT	Micro	28 %	$1,447,500	$6,038,000	2,744
9	Boone, NC	Micro	28 %	$669,738	$1,994,400	3,041
10	Edwards, CO	Micro	28 %	$1,024,500	$5,740,750	1,636
11	Key West-Key Largo, FL	Micro	27 %	$1,199,000	$4,708,500	3,041
12	Hailey, ID	Micro	27. %	$1,299,750	$9,655,000	1,636
13	Petoskey, MI	Micro	27 %	$838,125	$3,395,000	1,600
14	Seaford, DE	Micro	25 %	$555,950	$1,196,200	2,370
15	Naples-Marco Island, FL	Metro	25 %	$699,000	$3,733,572	2,881

(Among areas with at least 100 million-dollar listings in June 2026 and at least 25% vacation-home share.)

Nantucket topped the list at 55.0%, followed closely by Vineyard Haven, Mass., at 54.4%. Both islands sit at roughly 17 times the national vacation-home share, and both qualify as Pure Luxury Markets, where even the median home price surpasses the national luxury threshold. Breckenridge rounded out the top three at 45.8%, the highest share among the mountain destinations on the list.

Vacation concentration and price size don't move together. Nantucket carries the steepest entry point on the list to its top 10% of listings, at $14,117,250, yet the median home in its $1 million to $2 million range measures just 1,011 square feet, the smallest of any market analyzed. Hailey, Idaho, shows a similar pattern: a median listing price of $1,299,750 sits alongside a top-10% threshold of $9,655,000, pointing to a thin but extreme luxury tier layered on top of a far more modest broader market. In these markets, buyers are paying for scarcity and setting rather than square footage.

Geographically, the list splits between coastal destinations, including Nantucket, Vineyard Haven, Mass.; Barnstable Town, Mass.; and Naples-Marco Island, Fla., and mountain retreats such as Breckenridge, Heber, Utah and Hailey, Idaho, with Petoskey, Mich., representing lakeside markets. Naples-Marco Island is the only metro to appear on both this list and among the 10 most expensive luxury markets in the country, where its entry point to the top 10% rose 4.1% year over year, the only annual gain among that group. That overlap makes Naples something of an outlier. Most of the country's priciest luxury markets, like Bridgeport-Stamford-Danbury, Conn., which held the top spot for a second straight month at $4.2 million, down 4.4% from a year ago, are drawing on urban and financial-center demand rather than vacation appeal. San Jose-Sunnyvale-Santa Clara, Calif., saw the steepest annual decline of the group, down 11.7%.

"Most of the country's priciest luxury markets are chasing something different than these vacation towns," said Smith. "Bridgeport, Conn., and Los Angeles are proxies for financial wealth. Meanwhile, Nantucket, Mass., and Breckenridge, Colo., are proxies for escape. They all just happen to land in the same price bracket."

San Francisco-Oakland-Fremont, Calif., tells the same story from a different direction. The metro returned to the top 10 most expensive list this month after Santa Rosa-Petaluma, Calif., fell below the 500-listing threshold used to qualify for the ranking, and some market watchers have pointed to equity gains among Bay Area tech workers as a possible source of renewed demand at the high end, even as pricing across the broader metro remains down 6.9% from a year ago. It is a different kind of premium than the one driving Nantucket or Breckenridge: wealth creation rather than scarcity of place, but it lands in the same luxury tier.

As the broader luxury market continues to cool, that same split between wealth-driven and scarcity-driven demand may only grow more visible, particularly in markets where supply has little room left to expand.

Methodology
All data in this report is sourced from Realtor.com^® listing trends as of June 2026, reflecting active inventory of existing homes, including single-family residences, condos, townhomes, row homes, and co-ops. Listings reflect only those provided by MLS platforms to Realtor.com^® via a listing feed. New-construction listings are excluded unless actively listed on participating MLSs.

Luxury segmentation is based on market-specific price percentiles, with the 90th percentile representing entry-level luxury, the 95th percentile marking high-end luxury, and the 99th percentile indicating ultraluxury. All calculations are based on listing prices, not final sales prices.

Metropolitan and micropolitan areas are defined using the Office of Management and Budget's OMB-2023 delineations, with Claritas 2025 household estimates used for relative comparisons. Where appropriate, we limited analysis to metros or micros with a minimum threshold of active million-dollar listings on average over the past year to ensure meaningful comparisons.

Historical listing trend data extends to July 2016, but year-over-year comparisons in this report use June 2025 as the baseline.

Luxury by the Numbers
90th percentile = Entry-level luxury (top 10% of prices)
95th percentile = High-end luxury
99th percentile = Ultraluxury (often rare or custom properties)

About Realtor.com^®
For over 30 years, Realtor.com^® has connected buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 real estate site REALTOR® agents recommend, Realtor.com^® delivers consumer connections and a robust suite of marketing tools to support business growth. Realtor.com^® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

Media contact: Emily Do, press@realtor.com 

View original content:https://www.prnewswire.com/news-releases/sweet-escape-realtorcoms-june-luxury-housing-report-maps-americas-vacation-home-hot-spots-302825288.html

SOURCE Realtor.com

FAQ

What are the key findings of Realtor.com's June 2026 luxury housing report for NWS investors?

The June 2026 report shows national luxury entry prices at $1,277,907, down 1.7% year over year, with faster selling times. According to Realtor.com®, luxury inventory above $1 million was 13.7% of listings, and high-end thresholds declined across 90th, 95th, and 99th percentiles.

How much did U.S. luxury home prices change year over year in June 2026 according to Realtor.com (NWS)?

U.S. entry-level luxury prices fell 1.7% year over year in June 2026 to $1,277,907. According to Realtor.com®, high-end (95th percentile) prices declined 3.7% and ultraluxury (99th percentile) fell 2.9%, extending a 27-month streak of annual luxury price declines.

Which U.S. markets have the highest share of vacation homes in Realtor.com's June 2026 luxury report (NWS)?

Nantucket, Massachusetts leads with 55% of housing stock used as vacation homes, followed by Vineyard Haven at 54% and Breckenridge at 46%. According to Realtor.com®, these markets far exceed the national 3.3% vacation-home share, highlighting extreme scarcity-driven luxury demand.

What is the luxury listing threshold and million-dollar share reported for June 2026 by Realtor.com (NWS)?

The national 90th percentile luxury threshold was $1,277,907 in June 2026, with million-dollar listings comprising 13.7% of inventory. According to Realtor.com®, this share slipped 0.5 percentage points year over year, indicating a slightly smaller portion of listings above $1 million.

How quickly did luxury homes sell in June 2026 in Realtor.com’s report relevant to NWS?

Top 10% luxury listings sold in a median of 63 days, two days faster than June 2025. According to Realtor.com®, the top 1% segment improved by three days, showing stronger time-to-sale performance despite ongoing national luxury price declines.

How does Naples-Marco Island, FL stand out in Realtor.com's June 2026 luxury housing data (NWS)?

Naples-Marco Island appears both among high vacation-home-share markets and the 10 most expensive luxury markets. According to Realtor.com®, its entry point to the top 10% of listings rose 4.1% year over year, contrasting with declines in other top luxury metros.

What methodology did Realtor.com use for the June 2026 luxury housing report followed by NWS investors?

The report analyzes active existing-home listings from MLS feeds, excluding most new construction, and defines luxury by 90th, 95th, and 99th price percentiles. According to Realtor.com®, metropolitan and micropolitan areas follow OMB-2023 delineations, with comparisons based on June 2025 as the baseline.