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PLBY Group, Inc. Completes Corporate Name Change to Playboy, Inc.

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Playboy (NASDAQ:PLBY) has officially completed its corporate name change from PLBY Group, Inc. to Playboy, Inc. The rebranding aligns the company's corporate identity with its flagship Playboy brand, better reflecting its current and future business operations. The company will maintain its NASDAQ ticker symbol "PLBY" and existing CUSIP number.

The name change, which was previously approved by stockholders at the 2025 annual meeting, does not affect stockholder rights and requires no action from shareholders. Playboy continues to operate as a global pleasure and leisure company, with products and content available in approximately 180 countries.

Playboy (NASDAQ:PLBY) ha ufficialmente completato il cambio del nome aziendale da PLBY Group, Inc. a Playboy, Inc. Il rebranding allinea l'identità aziendale al marchio principale Playboy, riflettendo meglio le sue operazioni commerciali attuali e future. L'azienda manterrà il simbolo ticker NASDAQ "PLBY" e il numero CUSIP esistente.

Il cambio di nome, precedentemente approvato dagli azionisti durante l'assemblea annuale del 2025, non influisce sui diritti degli azionisti e non richiede alcuna azione da parte loro. Playboy continua a operare come azienda globale nel settore del piacere e del tempo libero, con prodotti e contenuti disponibili in circa 180 paesi.

Playboy (NASDAQ:PLBY) ha completado oficialmente el cambio de nombre corporativo de PLBY Group, Inc. a Playboy, Inc. El cambio de marca alinea la identidad corporativa de la empresa con su marca principal Playboy, reflejando mejor sus operaciones comerciales presentes y futuras. La compañía mantendrá su símbolo bursátil NASDAQ "PLBY" y el número CUSIP existente.

El cambio de nombre, aprobado previamente por los accionistas en la reunión anual de 2025, no afecta los derechos de los accionistas ni requiere ninguna acción por parte de ellos. Playboy continúa operando como una empresa global de placer y ocio, con productos y contenidos disponibles en aproximadamente 180 países.

Playboy (NASDAQ:PLBY)는 공식적으로 회사명을 PLBY Group, Inc.에서 Playboy, Inc.로 변경 완료했습니다. 이번 리브랜딩은 회사의 기업 정체성을 대표 브랜드인 Playboy와 일치시켜 현재와 미래의 사업 운영을 더 잘 반영합니다. 회사는 NASDAQ 티커 심볼 "PLBY"와 기존 CUSIP 번호를 유지할 예정입니다.

이 이름 변경은 2025년 연례 주주총회에서 주주들의 승인을 받았으며, 주주 권리에 영향을 미치지 않으며 주주들이 별도의 조치를 취할 필요가 없습니다. Playboy는 계속해서 전 세계 약 180개국에서 제품과 콘텐츠를 제공하는 글로벌 여가 및 즐거움 기업으로 운영됩니다.

Playboy (NASDAQ:PLBY) a officiellement finalisé le changement de nom de sa société, passant de PLBY Group, Inc. à Playboy, Inc. Ce rebranding aligne l'identité de l'entreprise sur sa marque phare Playboy, reflétant mieux ses activités actuelles et futures. La société conservera son symbole boursier NASDAQ "PLBY" ainsi que son numéro CUSIP existant.

Ce changement de nom, précédemment approuvé par les actionnaires lors de l'assemblée générale annuelle de 2025, n'affecte pas les droits des actionnaires et ne nécessite aucune action de leur part. Playboy continue d'opérer en tant qu'entreprise mondiale de plaisir et de loisirs, avec des produits et contenus disponibles dans environ 180 pays.

Playboy (NASDAQ:PLBY) hat offiziell die Änderung des Firmennamens von PLBY Group, Inc. zu Playboy, Inc. abgeschlossen. Das Rebranding bringt die Unternehmensidentität besser mit der Hauptmarke Playboy in Einklang und spiegelt die aktuellen und zukünftigen Geschäftsaktivitäten wider. Das Unternehmen behält sein NASDAQ-Tickersymbol "PLBY" und die bestehende CUSIP-Nummer bei.

Die Namensänderung, die zuvor von den Aktionären auf der Hauptversammlung 2025 genehmigt wurde, beeinträchtigt nicht die Rechte der Aktionäre und erfordert keine Maßnahmen seitens der Anteilseigner. Playboy agiert weiterhin als globales Unternehmen für Vergnügen und Freizeit mit Produkten und Inhalten, die in etwa 180 Ländern verfügbar sind.

Positive
  • Better brand alignment between corporate identity and flagship Playboy brand
  • Strong global presence with products and content in approximately 180 countries
  • Maintains established NASDAQ listing and ticker symbol continuity
Negative
  • None.

LOS ANGELES, June 25, 2025 (GLOBE NEWSWIRE) -- Playboy, Inc. (Nasdaq: PLBY) (the “Company” or “Playboy”), a leading pleasure and leisure lifestyle company and one of the most recognizable and iconic brands in the world, today announced that it has legally completed its corporate name change from PLBY Group, Inc. to Playboy, Inc.

The new corporate name aligns the Company’s flagship Playboy brand with its corporate name and better reflects the current and future focus of the Company’s business operations around the Playboy brand.

The Company’s common stock will continue to trade on Nasdaq under the ticker symbol “PLBY”, and no change has been made to the CUSIP number for the Company’s common stock. As previously announced, the name change was approved by the Company’s stockholders at its 2025 annual meeting. The name change does not affect the rights of the Company’s stockholders, and stockholders will not be required to take any action in connection with the name change.

About Playboy, Inc.

Playboy is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. Playboy is one of the most recognizable brands in the world, with products and content available in approximately 180 countries. Playboy’s mission—to create a culture where all people can pursue pleasure—builds upon over 70 years of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right.

Contacts

Investors: FNK IR – Rob Fink / Matt Chesler, CFA – investors@plbygroup.com
Media: press@plbygroup.com


FAQ

Why did PLBY Group change its name to Playboy, Inc.?

The company changed its name to better align its corporate identity with its flagship Playboy brand and to reflect its current and future business operations focus around the Playboy brand.

Will PLBY Group's stock symbol change after becoming Playboy, Inc.?

No, the company will continue to trade on NASDAQ under the same ticker symbol 'PLBY' with no changes to its CUSIP number.

Do PLBY shareholders need to take any action due to the company name change?

No, shareholders are not required to take any action in connection with the name change, and their rights remain unaffected.

How many countries does Playboy (PLBY) operate in as of 2025?

Playboy's products and content are available in approximately 180 countries, demonstrating its significant global presence.
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