PLBY Group, Inc. Completes Corporate Name Change to Playboy, Inc.

Rhea-AI Summary

Playboy (NASDAQ:PLBY) has officially completed its corporate name change from PLBY Group, Inc. to Playboy, Inc. The rebranding aligns the company's corporate identity with its flagship Playboy brand, better reflecting its current and future business operations. The company will maintain its NASDAQ ticker symbol "PLBY" and existing CUSIP number.

The name change, which was previously approved by stockholders at the 2025 annual meeting, does not affect stockholder rights and requires no action from shareholders. Playboy continues to operate as a global pleasure and leisure company, with products and content available in approximately 180 countries.

Positive

• Better brand alignment between corporate identity and flagship Playboy brand
• Strong global presence with products and content in approximately 180 countries
• Maintains established NASDAQ listing and ticker symbol continuity

Negative

• None.

LOS ANGELES, June 25, 2025 (GLOBE NEWSWIRE) -- Playboy, Inc. (Nasdaq: PLBY) (the “Company” or “Playboy”), a leading pleasure and leisure lifestyle company and one of the most recognizable and iconic brands in the world, today announced that it has legally completed its corporate name change from PLBY Group, Inc. to Playboy, Inc.

The new corporate name aligns the Company’s flagship Playboy brand with its corporate name and better reflects the current and future focus of the Company’s business operations around the Playboy brand.

The Company’s common stock will continue to trade on Nasdaq under the ticker symbol “PLBY”, and no change has been made to the CUSIP number for the Company’s common stock. As previously announced, the name change was approved by the Company’s stockholders at its 2025 annual meeting. The name change does not affect the rights of the Company’s stockholders, and stockholders will not be required to take any action in connection with the name change.

About Playboy, Inc.

Playboy is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. Playboy is one of the most recognizable brands in the world, with products and content available in approximately 180 countries. Playboy’s mission—to create a culture where all people can pursue pleasure—builds upon over 70 years of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right.

Contacts

Investors: FNK IR – Rob Fink / Matt Chesler, CFA – investors@plbygroup.com
Media: press@plbygroup.com

FAQ

Why did PLBY Group change its name to Playboy, Inc.?

The company changed its name to better align its corporate identity with its flagship Playboy brand and to reflect its current and future business operations focus around the Playboy brand.

Will PLBY Group's stock symbol change after becoming Playboy, Inc.?

No, the company will continue to trade on NASDAQ under the same ticker symbol 'PLBY' with no changes to its CUSIP number.

Do PLBY shareholders need to take any action due to the company name change?

No, shareholders are not required to take any action in connection with the name change, and their rights remain unaffected.

How many countries does Playboy (PLBY) operate in as of 2025?

Playboy's products and content are available in approximately 180 countries, demonstrating its significant global presence.