PMI U.S. Launches "Thanks for Giving" to Honor Community Service Across the Midwest

Rhea-AI Summary

Philip Morris International U.S. (NYSE:PM) launched "Thanks for Giving" on Nov. 26, 2025 to recognize and support charitable organizations and volunteers across the Midwest during Thanksgiving and #GivingTuesday.

Key figures: Since 2022, PMI U.S. giving has exceeded $35 million; since 2024, more than $740,000 was contributed to 91 Midwest organizations (including >$165,000 for veterans and >$525,000 for economic empowerment). PMI U.S. also reported employee participation up 400% and noted WeCare "directed over $1,860,000 million to over 400 local organizations" across 44 states and DC in 2025.

The campaign spotlights local partners (VETLIFE, VetsNet, Second Harvest Food Bank of the Mahoning Valley, and others) and emphasizes PMI U.S.'s philanthropy approach of targeted, transparent community investment.

Positive

• Total giving exceeded $35 million since 2022
• Since 2024, $740,000+ directed to 91 Midwest organizations
• Employee participation in community programs rose 400%
• WeCare directed support to 400+ local organizations across 44 states and DC in 2025

Negative

• None.

News Market Reaction

-0.58%

1 alert

-0.58% News Effect

On the day this news was published, PM declined 0.58%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Total giving since 2022: >$35 million Midwest contributions: >$740,000 Veterans & military support: >$165,000 +5 more

8 metrics

Total giving since 2022 >$35 million PMI U.S. philanthropy nationwide since 2022

Midwest contributions >$740,000 Donations to 91 Midwest organizations since 2024

Veterans & military support >$165,000 Portion of Midwest giving since 2024

Economic empowerment >$525,000 Portion of Midwest giving since 2024

Employee participation 400% Increase in employee community program participation since 2022

WeCare disbursements $1,860,000 million Directed to 400+ local organizations in 2025 (as stated)

Organizations supported 400+ Local organizations reached by WeCare in 2025

PMI U.S. employment >3,000 people Employees across U.S. operations

Market Reality Check

Price: $178.59 Vol: Volume 4,084,443 vs 20-da...

normal vol

$178.59 Last Close

Volume Volume 4,084,443 vs 20-day average 5,624,395, indicating lighter-than-usual trading before this release. normal

Technical Price $150.95 is trading below the 200-day MA of $163.96, and about 19.14% under the 52-week high.

Peers on Argus

PM slipped 0.4% while key peers BTI (-0.38%), MO (-0.24%), and RLX (-0.42%) also...

PM slipped 0.4% while key peers BTI (-0.38%), MO (-0.24%), and RLX (-0.42%) also traded lower, suggesting broader consumer/tobacco softness rather than a reaction specific to this Midwest philanthropy update.

Historical Context

5 past events · Latest: Dec 03 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 03	Marketing partnership	Positive	-1.9%	Expanded Ferrari partnership featuring ZYN branding on selected F1 races.
Dec 02	Conference update	Positive	-1.0%	Reaffirmed 2025 EPS forecast and smoke-free revenue contribution at conference.
Nov 26	CSR campaign New York	Positive	-0.6%	New York-focused "Thanks for Giving" with $400k+ support to 43 groups.
Nov 26	CSR campaign Midwest	Positive	-0.6%	Midwest "Thanks for Giving" highlighting $35M+ giving and 400% engagement.
Nov 26	CSR campaign Virginia	Positive	-0.6%	Virginia "Thanks for Giving" with $1.46M+ to 101 organizations since 2024.

Pattern Detected

Recent company news with generally positive or strategic tones (philanthropy, guidance reaffirmation, partnerships) has often been followed by modest negative price moves, suggesting a pattern of divergence between upbeat headlines and short-term trading.

Recent Company History

Over the last few months, PM has reported stronger financials, updated its organizational model, expanded partnerships, and highlighted U.S. philanthropy. Notably, Q3 2025 results showed higher net revenues and EPS, while subsequent conference commentary reaffirmed 2025 EPS guidance. On Nov. 26, multiple "Thanks for Giving" releases showcased regional community investments, including this Midwest-focused campaign. Despite the constructive strategic and CSR messaging, shares typically posted small declines after these announcements, underscoring limited immediate trading enthusiasm for such news.

Market Pulse Summary

This announcement highlights PMI U.S.’s philanthropic scale, including more than $35 million in givi...

Analysis

This announcement highlights PMI U.S.’s philanthropic scale, including more than $35 million in giving since 2022 and over $740,000 directed to 91 Midwest organizations since 2024. The "Thanks for Giving" campaign reinforces themes of economic empowerment, veterans’ support, and growing employee engagement, which reportedly rose 400%. In context of recent financial strength and strategic updates, this CSR focus underscores an ongoing effort to bolster community relationships alongside the company’s broader business transition.

AI-generated analysis. Not financial advice.

Campaign Highlights Generosity and Commitment to Improving Lives

STAMFORD, Conn., Nov. 26, 2025 /PRNewswire/ -- Philip Morris International's U.S. businesses ("PMI U.S.") today announced the launch of "Thanks for Giving," a call to action inspiring businesses and individuals to recognize and support the charitable organizations and individuals working every day to build stronger communities. As Americans pause to recognize Thanksgiving and #GivingTuesday, the Thanks for Giving campaign highlights the spirit of generosity that drives impact year-round, while celebrating the extraordinary service of charitable partners—from national nonprofits to local organizations working tirelessly in communities across the nation.

"#GivingTuesday started as a single day of goodwill, but the true impact comes when generosity—and accountability with those investments—becomes part of our everyday behavior," said Marian Salzman, Senior Vice President, PMI U.S., who was a driving force behind creating GivingTuesday in 2012. "At PMI U.S., generosity isn't limited to a season. Since 2022, our giving has exceeded $35 million, and our employees have increased their participation in community programs by 400 percent. Saying thank you is powerful. But living it—365 days a year, with transparency and purpose—is even more meaningful."

Since 2024, PMI U.S. has contributed more than $740,000 to 91 organizations across the Midwest, supporting communities in need and the company's core giving pillars, including over $165,000 toward veterans and military support and more than $525,000 for economic empowerment initiatives. With that support, organizations are enabled to further drive meaningful community-level change to improve lives.

"PMI's support didn't just fund a program — it expanded our reach to veterans who were falling through the cracks," said Joshua Parish, Co-Founder of VETLIFE. "Because of this grant, we've been able to connect thousands more veterans and families to benefits, mental-health support, and real community. It's helped us build a safer, stronger path forward for the people we serve every day."

Additional partners who received donations in 2025 included:  

• VetsNet
• Perry County Veterans Donation Fund
• Families Helping Families, Inc.
• Cara Collective
• Second Harvest Food Bank of the Mahoning Valley

The "Thanks for Giving" campaign also spotlights the WeCare program, which empowers PMI U.S. employees to nominate nonprofits for company-funded donations. In 2025, it directed over $1,860,000 million to over 400 local organizations across 44 states and the District of Columbia. This brings PMI U.S.'s total contributions since 2022 to more than $35 million nationwide.

As a result, PMI U.S. employees helped direct nearly $218,000 in company-sponsored funds to support various nonprofit organizations across the Midwest region, including the Alzheimer's Association, 1J Foundation, It Takes A Village No-Kill Rescue, Detroit Dog Rescue, and The Nightbirdie Foundation.

Thanks for Giving is part of PMI U.S.'s pragmatic philanthropy—a better approach to corporate giving built on listening, investing for impact, and bringing others together to support those who are doing meaningful work every day. Learn more about PMI U.S.'s approach to philanthropy here.

PMI U.S.: Invested in America
Philip Morris International Inc.'s U.S. businesses are invested in America's future and advancing a smoke-free nation. The businesses are committed to providing the approximately 30 million legal-age consumers who smoke cigarettes with better, smoke-free alternatives and to ensuring the products are marketed responsibly. From PMI's global headquarters in Stamford, Connecticut, and other locations nationwide, PMI U.S. contributes leadership, jobs, investment, and innovation in the U.S. The U.S. businesses employ more than 3,000 people across America and operate product manufacturing facilities, including in Owensboro, Kentucky, and Wilson, North Carolina. For more information, please visit www.uspmi.com.

References to "PMI" mean the Philip Morris International family of companies. "PMI U.S.," "we," "our," and "us" refer to one or more PMI U.S. businesses.

View original content to download multimedia:https://www.prnewswire.com/news-releases/pmi-us-launches-thanks-for-giving-to-honor-community-service-across-the-midwest-302626870.html

SOURCE PMI US Corporate Services, Inc.

FAQ

What is PMI U.S.'s "Thanks for Giving" campaign announced on Nov. 26, 2025 (PM)?

A call to action to recognize and support charities and volunteers across the Midwest during Thanksgiving and #GivingTuesday.

How much has PMI U.S. donated since 2022 according to the Nov. 26, 2025 announcement (PM)?

PMI U.S. reported that giving has exceeded $35 million since 2022.

What Midwest funding totals did PMI U.S. report for 2024–2025 in the Nov. 26, 2025 release (PM)?

The company reported over $740,000 given to 91 Midwest organizations, including >$165,000 for veterans and >$525,000 for economic empowerment.

What is the WeCare program impact cited by PMI U.S. on Nov. 26, 2025 (PM)?

WeCare reportedly directed support to over 400 local organizations across 44 states and DC in 2025.

Which Midwest nonprofit partners were named in PMI U.S.'s Nov. 26, 2025 announcement (PM)?

Named partners include VETLIFE, VetsNet, Perry County Veterans Donation Fund, Families Helping Families, Cara Collective, and Second Harvest Food Bank of the Mahoning Valley.

How did PMI U.S. quantify employee engagement in its Nov. 26, 2025 release (PM)?

PMI U.S. said employee participation in community programs increased by 400% since 2022.