PMI U.S. Launches "Thanks for Giving" to Honor Community Service in New York

Rhea-AI Summary

Philip Morris International (NYSE:PM) U.S. businesses launched "Thanks for Giving" on Nov 26, 2025 to recognize and support charitable organizations and volunteers in New York around Thanksgiving and #GivingTuesday.

Key figures: $400,000+ donated to 43 New York organizations in 2025, including $265,000 for economic empowerment and $40,000 for veterans; a $100,000 gift to FDNY Foundation; and the WeCare program directed $1,860,000 to 400+ local groups across 44 states in 2025.

News Market Reaction

-0.58%

1 alert

-0.58% News Effect

On the day this news was published, PM declined 0.58%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Giving since 2022: >$35 million NY giving 2025: >$400,000 Economic empowerment: ≈$265,000 +5 more

8 metrics

Giving since 2022 >$35 million Total PMI U.S. charitable giving since 2022

NY giving 2025 >$400,000 Contributions to 43 New York organizations in 2025

Economic empowerment ≈$265,000 2025 New York economic empowerment initiatives

Veterans support $40,000 2025 New York veterans and military support

FDNY Foundation gift $100,000 PMI U.S. 2025 donation to FDNY Foundation

WeCare 2025 >$1,860,000 million Directed to 400+ local organizations in 44 states and DC in 2025

Employee-directed funds NY $155,000 Company-sponsored funds distributed by employees in New York

Employees >3,000 PMI U.S. employment across America

Market Reality Check

Price: $177.89 Vol: Volume 4,084,443 is at 0....

normal vol

$177.89 Last Close

Volume Volume 4,084,443 is at 0.73x the 20-day average of 5,624,395, indicating subdued trading interest pre-announcement. normal

Technical Price at 150.95 is trading below the 200-day MA of 163.96, keeping the longer-term trend subdued ahead of this CSR update.

Peers on Argus

PM slipped -0.4% with key peers also down: BTI -0.38%, MO -0.24%, RLX -0.42%, KO...

PM slipped -0.4% with key peers also down: BTI -0.38%, MO -0.24%, RLX -0.42%, KO -2.04%, PG -0.17%. Pre‑news trading pointed to a broader consumer/tobacco softness rather than a company‑specific move tied to this philanthropy headline.

Historical Context

5 past events · Latest: Dec 03 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 03	Marketing partnership	Positive	-1.9%	Expanded Ferrari partnership featuring ZYN branding at selected F1 races.
Dec 02	Conference update	Positive	-1.0%	Reaffirmed 2025 EPS forecast and highlighted smoke‑free revenue mix.
Nov 26	CSR initiative	Positive	-0.6%	New York "Thanks for Giving" campaign and detailed local donations.
Nov 26	CSR initiative	Positive	-0.6%	Midwest "Thanks for Giving" rollout with multi‑state donations.
Nov 26	CSR initiative	Positive	-0.6%	Virginia "Thanks for Giving" launch with statewide community support.

Pattern Detected

Recent positive or neutral strategic and CSR news has often coincided with modest negative next‑day price moves.

Recent Company History

Over the last few months, PMI reported stronger Q3 2025 financials, refinanced and added multiple debt facilities, and announced an organizational overhaul effective Jan 1, 2026. It also expanded its Scuderia Ferrari HP partnership to feature ZYN branding and launched multiple "Thanks for Giving" community campaigns, including this New York-focused effort. Despite generally constructive narratives around strategy, finances, and philanthropy, share reactions across these events have tended to be mildly negative in the following sessions.

Market Pulse Summary

This announcement centers on PMI U.S.’s "Thanks for Giving" initiative in New York, detailing over $...

Analysis

This announcement centers on PMI U.S.’s "Thanks for Giving" initiative in New York, detailing over $400,000 in 2025 donations to 43 organizations and contributing to more than $35 million in giving since 2022. The campaign emphasizes economic empowerment, veterans’ support, and employee-directed funding via the WeCare program. In the broader context, it illustrates PMI’s ongoing efforts to strengthen community ties and corporate reputation, while investors may continue to track core earnings, regulatory filings, and product strategy developments.

AI-generated analysis. Not financial advice.

Campaign Highlights Generosity and Commitment to Improving Lives

STAMFORD, Conn., Nov. 26, 2025 /PRNewswire/ -- Philip Morris International's U.S. businesses ("PMI U.S.") today announced the launch of "Thanks for Giving," a call to action inspiring New Yorkers to recognize and support the charitable organizations and individuals working every day to build stronger communities. As Americans pause to recognize Thanksgiving and #GivingTuesday, the Thanks for Giving campaign highlights the spirit of generosity that drives impact year-round, while celebrating the extraordinary service of charitable partners—from national nonprofits to local organizations working tirelessly in communities across the nation.

"#GivingTuesday started as a single day of goodwill, but the true impact comes when generosity—and accountability with those investments—becomes part of our everyday behavior," said Marian Salzman, Senior Vice President, PMI U.S., who was a driving force behind creating GivingTuesday in 2012. "At PMI U.S., generosity isn't limited to a season. Since 2022, our giving has exceeded $35 million, and our employees have increased their participation in community programs by 400 percent. Saying thank you is powerful. But living it—365 days a year, with transparency and purpose—is even more meaningful."

In 2025, PMI U.S. contributed more than $400,000 to 43 organizations in New York, supporting communities in need and the company's core giving pillars, including nearly $265,000 for economic empowerment initiatives and $40,000 toward veterans and military support. With that support, organizations are enabled to further drive meaningful community-level change to improve lives.

"PMI U.S.'s generous $100,000 gift doesn't just support our city's first responders, it strengthens the safety of every New Yorker," said Matt DiLiberto, Chairman, FDNY Foundation. "This partnership reflects a shared commitment to preparedness and ensures our first responders receive the advanced training they need to respond to any emergency."

"PIN is thankful for PMI U.S.'s generous grant, which has helped strengthen our women's empowerment and food distribution programs," said Nowshin Ali, Executive Director of People In Need. "This support has allowed us to expand our reach and create a greater impact within the communities we serve."

Other partners who received donations in 2025 include:

• The Michael J. Fox Foundation for Parkinson's Research
• American Society for the Prevention of Cruelty to Animals (ASPCA)
• Tunnel to Towers Foundation

The "Thanks for Giving" campaign also spotlights the WeCare program, which empowers PMI U.S. employees to nominate nonprofits for company-funded donations. In 2025, it directed over $1,860,000 million to over 400 local organizations across 44 states and the District of Columbia. This brings PMI U.S.'s total contributions since 2022 to more than $35 million nationwide.

As a result, PMI U.S. employees helped direct $155,000 in company-sponsored funds to support various nonprofits across the state, including Autism Speaks, NYC PBA Widows' and Children's Fund, Beyond Support Network, and the Huntington's Disease Society of America.

Thanks for Giving is part of PMI U.S.'s pragmatic philanthropy—a better approach to corporate giving built on listening, investing for impact, and bringing others together to support those who are doing meaningful work every day. Learn more about PMI U.S.'s approach to philanthropy here.

PMI U.S.: Invested in America

Philip Morris International Inc.'s U.S. businesses are invested in America's future and advancing a smoke-free nation. The businesses are committed to providing the approximately 30 million legal-age consumers who smoke cigarettes with better, smoke-free alternatives and to ensuring the products are marketed responsibly. From PMI's global headquarters in Stamford, Connecticut, and other locations nationwide, PMI U.S. contributes leadership, jobs, investment, and innovation in the U.S. The U.S. businesses employ more than 3,000 people across America and operate product manufacturing facilities, including in Owensboro, Kentucky, and Wilson, North Carolina. For more information, please visit www.uspmi.com.

References to "PMI" mean the Philip Morris International family of companies. "PMI U.S.," "we," "our," and "us" refer to one or more PMI U.S. businesses.

View original content to download multimedia:https://www.prnewswire.com/news-releases/pmi-us-launches-thanks-for-giving-to-honor-community-service-in-new-york-302626903.html

SOURCE PMI US Corporate Services, Inc.

FAQ

What is PMI U.S.'s Thanks for Giving campaign announced Nov 26, 2025 (PM)?

Thanks for Giving is a PMI U.S. campaign to honor and fund charities and volunteers in New York around Thanksgiving and #GivingTuesday.

How much did PMI U.S. donate to New York organizations in 2025 (PM)?

PMI U.S. contributed more than $400,000 to 43 New York organizations in 2025.

What specific grants did PMI U.S. provide in New York in 2025 (PM)?

Grants included nearly $265,000 for economic empowerment, $40,000 for veterans support, and a $100,000 gift to the FDNY Foundation.

What is the WeCare program and how much did it direct in 2025 (PM)?

WeCare lets PMI U.S. employees nominate nonprofits; in 2025 it directed about $1,860,000 to over 400 organizations across 44 states and DC.

How much has PMI U.S. given since 2022 and how did employee participation change (PM)?

Since 2022 PMI U.S.'s giving exceeded $35 million, and employee participation in community programs rose about 400%.

Which notable charities received PMI U.S. donations in 2025 (PM)?

Recipients in 2025 included The Michael J. Fox Foundation, ASPCA, Tunnel to Towers Foundation, and local charities such as People In Need.