PMI U.S. Launches "Thanks for Giving" to Honor Community Service in Virginia

Rhea-AI Summary

Philip Morris International (NYSE:PM) launched the "Thanks for Giving" campaign in Virginia on Nov. 26, 2025 to honor community service and promote year-round generosity. The campaign highlights PMI U.S.'s philanthropy: more than $35 million in giving since 2022, over $1,460,000 to 101 Virginia organizations since 2024, and company programs that directed roughly $1,860,000 to 400+ local groups in 2025. The initiative spotlights partners such as Feed More, United Way of Greater Richmond & Petersburg, and local nonprofits supported by the WeCare employee-nomination program.

News Market Reaction

-0.58%

1 alert

-0.58% News Effect

On the day this news was published, PM declined 0.58%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Total giving since 2022: $35 million+ Employee participation: 400 percent increase Virginia giving: $1,460,000+ +5 more

8 metrics

Total giving since 2022 $35 million+ PMI U.S. philanthropy nationwide since 2022

Employee participation 400 percent increase Growth in PMI U.S. community program participation since 2022

Virginia giving $1,460,000+ Contributions to 101 Virginia organizations since 2024

Economic empowerment (VA) Over $1,000,000 Economic empowerment initiatives in Virginia since 2024

Veterans & military (VA) $65,000 Support for veterans and military groups in Virginia since 2024

Disaster relief (VA) $100,000 Disaster relief and prevention in Virginia since 2024

WeCare directed funds Over $1,860,000 Company-funded donations via WeCare to 400+ local orgs in 2025

Employee-directed VA funds Over $177,000 Company-sponsored funds to 50+ Virginia nonprofits via employees

Market Reality Check

Price: $175.76 Vol: Volume 4,084,443 is at 0....

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$175.76 Last Close

Volume Volume 4,084,443 is at 0.73x the 20-day average of 5,624,395. normal

Technical Shares at 150.95, trading below the 200-day MA of 163.96, indicating a weaker longer-term trend.

Peers on Argus

Key consumer and tobacco peers (e.g., BTI, MO, RLX, KO, PG) all show modest decl...

Key consumer and tobacco peers (e.g., BTI, MO, RLX, KO, PG) all show modest declines alongside PM’s -0.4% move, suggesting a generally weak tape rather than a reaction specifically to this Virginia-focused philanthropy news.

Historical Context

5 past events · Latest: Dec 03 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 03	Brand partnership	Positive	-1.9%	Expanded Ferrari partnership featuring ZYN branding on select F1 liveries.
Dec 02	Conference update	Positive	-1.0%	Reaffirmed 2025 EPS forecast and highlighted smoke-free revenue mix.
Nov 26	Philanthropy New York	Positive	-0.6%	“Thanks for Giving” launch with $400,000+ donations to NY organizations.
Nov 26	Philanthropy Midwest	Positive	-0.6%	Midwest-focused campaign with $35M+ giving since 2022 spotlighted.
Nov 26	Philanthropy Virginia	Positive	-0.6%	Virginia “Thanks for Giving” launch with $1,460,000+ in local support.

Pattern Detected

Recent positive or strategically framed news, including philanthropy and guidance reaffirmations, has often been followed by modest negative price reactions, indicating a pattern of divergence between headlines and next-day trading.

Recent Company History

Over recent months, Philip Morris International has reported solid fundamentals and active strategic positioning. The Q3 2025 10-Q showed higher net revenues and earnings, while a December conference appearance reaffirmed a 2025 EPS forecast with double‑digit growth versus 2024. At the same time, PMI expanded its Ferrari partnership and rolled out the “Thanks for Giving” philanthropy campaign across regions. Despite these generally constructive updates, the stock often traded down in the following sessions, suggesting a cautious market tone.

Market Pulse Summary

This announcement centers on PMI U.S.’s “Thanks for Giving” campaign in Virginia, highlighting more ...

Analysis

This announcement centers on PMI U.S.’s “Thanks for Giving” campaign in Virginia, highlighting more than $1,460,000 given to 101 local organizations since 2024 and total U.S. contributions above $35 million since 2022. It underscores growing employee engagement and the WeCare program’s role in directing over $1,860,000 to 400+ groups in 2025. Investors may track how such initiatives support PMI’s broader U.S. positioning and stakeholder relationships.

AI-generated analysis. Not financial advice.

Campaign Highlights Generosity and Commitment to Improving Lives

STAMFORD, Conn., Nov. 26, 2025 /PRNewswire/ -- Philip Morris International's U.S. businesses ("PMI U.S.") today announced the launch of "Thanks for Giving," a call to action inspiring Virginians to recognize and support the charitable organizations and individuals working every day to build stronger communities across the Commonwealth. As Americans pause to recognize Thanksgiving and #GivingTuesday, the Thanks for Giving campaign highlights the spirit of generosity that drives impact year-round, while celebrating the extraordinary service of charitable partners—from national nonprofits to local organizations working tirelessly in communities across the nation.

"#GivingTuesday started as a single day of goodwill, but the true impact comes when generosity—and accountability with those investments—becomes part of our everyday behavior," said Marian Salzman, Senior Vice President, PMI U.S., who was a driving force behind creating GivingTuesday in 2012. "At PMI U.S., generosity isn't limited to a season. Since 2022, our giving has exceeded $35 million, and our employees have increased their participation in community programs by 400 percent. Saying thank you is powerful. But living it—365 days a year, with transparency and purpose—is even more meaningful."

Since 2024, PMI U.S. has contributed more than $1,460,000 to 101 organizations in Virginia, supporting communities in need and the company's core giving pillars, including over $1,000,000 for economic empowerment initiatives; $65,000 toward veterans and military support; and $100,000 dedicated to disaster relief and prevention. With that support, organizations are enabled to further drive meaningful community-level change to improve lives.

"Feed More has seen a significant increase in need since early this fall. We're purchasing more healthy proteins, produce and pantry staples to help our neighbors get through the holidays. This support will help keep the shelves stocked and plates full," said Aaron McClung, Chief Development Officer of Feed More.

Other partners who received donations in 2025 include:

• United Way of Greater Richmond & Petersburg
• CARITAS
• GoochlandCares
• Lets Go Services

The "Thanks for Giving" campaign also spotlights the WeCare program, which empowers PMI U.S. employees to nominate nonprofits for company-funded donations. In 2025, it directed over $1,860,000 million to over 400 local organizations across 44 states and the District of Columbia. This brings PMI U.S.'s total contributions since 2022 to more than $35 million nationwide.

As a result, PMI U.S. employees helped direct over $177,000 in company-sponsored funds to support over 50 various nonprofit organizations across the state including Hope for the Warriors, Richmond Animal League, Safe Harbor, and project: HOMES.

Thanks for Giving is part of PMI U.S.'s pragmatic philanthropy—a better approach to corporate giving built on listening, investing for impact, and bringing others together to support those who are doing meaningful work every day. Learn more about PMI U.S.'s approach to philanthropy here.

PMI U.S.: Invested in America

Philip Morris International Inc.'s U.S. businesses are invested in America's future and advancing a smoke-free nation. The businesses are committed to providing the approximately 30 million legal-age consumers who smoke cigarettes with better, smoke-free alternatives and to ensuring the products are marketed responsibly. From PMI's global headquarters in Stamford, Connecticut, and other locations nationwide, PMI U.S. contributes leadership, jobs, investment, and innovation in the U.S. The U.S. businesses employ more than 3,000 people across America and operate product manufacturing facilities, including in Owensboro, Kentucky, and Wilson, North Carolina. For more information, please visit www.uspmi.com.

References to "PMI" mean the Philip Morris International family of companies. "PMI U.S.," "we," "our," and "us" refer to one or more PMI U.S. businesses.

View original content to download multimedia:https://www.prnewswire.com/news-releases/pmi-us-launches-thanks-for-giving-to-honor-community-service-in-virginia-302626810.html

SOURCE PMI US Corporate Services, Inc.

FAQ

What is the Thanks for Giving campaign announced by Philip Morris International (PM) on Nov. 26, 2025?

The campaign is a Virginia-focused call to action to recognize and support charities and volunteers, highlighting PMI U.S.'s ongoing community donations and employee-led WeCare nominations.

How much has PMI U.S. given since 2022 according to the Nov. 26, 2025 announcement?

PMI U.S. reported more than $35 million in total giving since 2022.

How much did PMI U.S. donate to Virginia organizations since 2024 as stated in the release?

PMI U.S. said it contributed over $1,460,000 to 101 organizations in Virginia since 2024.

Which Virginia nonprofits were named as recipients in PMI's Nov. 26, 2025 release?

The release named Feed More, United Way of Greater Richmond & Petersburg, CARITAS, GoochlandCares, Lets Go Services, and others.

What is the WeCare program mentioned in the PM (NYSE:PM) announcement?

WeCare lets PMI U.S. employees nominate nonprofits for company-funded donations; the release says it directed about $1,860,000 to 400+ local organizations in 2025.

How does PMI U.S. describe its philanthropic approach in the Nov. 26, 2025 announcement?

PMI U.S. describes it as pragmatic philanthropy focused on listening, investing for impact, transparency, and employee involvement year-round.