PMI U.S. Launches "Thanks for Giving" to Honor Community Service Across the Southeast

Rhea-AI Summary

Philip Morris International (NYSE:PM) U.S. businesses launched the "Thanks for Giving" campaign on November 26, 2025 to spotlight community service and encourage support for nonprofits across the Southeast during Thanksgiving and #GivingTuesday.

PMI U.S. reported that since 2022 its giving has exceeded $35 million, including nearly $6.7 million to 361 organizations in the Southeast since 2024, with more than $3.9 million for economic empowerment and over $1 million for veterans and military support. The campaign highlights the WeCare employee-nomination program and says employees helped direct company-sponsored funds to dozens of local nonprofits.

News Market Reaction

-0.58%

1 alert

-0.58% News Effect

On the day this news was published, PM declined 0.58%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Giving since 2022: >$35 million Employee participation: 400 percent increase Southeast giving: Nearly $6.7 million +5 more

8 metrics

Giving since 2022 >$35 million PMI U.S. corporate philanthropy since 2022

Employee participation 400 percent increase Growth in employee community program participation since 2022

Southeast giving Nearly $6.7 million Contributions to 361 Southeast organizations since 2024

Economic empowerment >$3.9 million Southeast economic empowerment initiatives since 2024

Veterans support Over $1 million Veterans and military support in Southeast since 2024

WeCare 2025 grants >$1,860,000 million Directed to 400+ local organizations across 44 states and DC in 2025

Organizations supported 361 organizations Southeast region beneficiaries since 2024

US adult smokers Approximately 30 million Legal-age U.S. consumers who smoke cigarettes targeted for alternatives

Market Reality Check

Price: $175.76 Vol: Volume 4,084,443 is below...

normal vol

$175.76 Last Close

Volume Volume 4,084,443 is below 20-day average of 5,624,395 (relative volume 0.73x) normal

Technical Price 150.95 trades below 200-day MA of 163.96 and 19.14% below 52-week high 186.69

Peers on Argus

Key peers BTI, MO, RLX, KO, and PG all showed modest declines (e.g., KO -2.04%),...

Key peers BTI, MO, RLX, KO, and PG all showed modest declines (e.g., KO -2.04%), suggesting a generally weak consumer space backdrop, while PM slipped -0.4% with no sector-wide momentum signal.

Historical Context

5 past events · Latest: Dec 03 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 03	Sports partnership	Positive	-1.9%	Expanded Scuderia Ferrari partnership featuring ZYN branding at select Formula 1 races.
Dec 02	Conference update	Positive	-1.0%	CEO presentation reaffirming 2025 EPS forecast and smoke-free growth metrics.
Nov 26	CSR initiative	Positive	-0.6%	"Thanks for Giving" launch in New York highlighting local donations and WeCare grants.
Nov 26	CSR initiative	Positive	-0.6%	Midwest-focused "Thanks for Giving" campaign and multi-year community contributions.
Nov 26	CSR initiative	Positive	-0.6%	Virginia launch of "Thanks for Giving" and related regional philanthropy details.

Pattern Detected

Recent positive or neutral corporate news (partnerships, conferences, philanthropy) has often been followed by modest negative price reactions.

Recent Company History

Over the last few months, Philip Morris International reported stronger Q3 results with higher net revenues and EPS, expanded its long-standing Ferrari partnership featuring ZYN branding, and reaffirmed its 2025 EPS outlook at the Morgan Stanley conference. In parallel, PMI U.S. has highlighted sizeable community investments, including more than $35 million in giving since 2022 through regional "Thanks for Giving" campaigns. Despite largely positive fundamentals and brand initiatives, shares tended to post small declines after these announcements.

Market Pulse Summary

This announcement highlights PMI U.S.’s expanded community engagement, including more than $35 milli...

Analysis

This announcement highlights PMI U.S.’s expanded community engagement, including more than $35 million in giving since 2022, nearly $6.7 million to 361 Southeast organizations, and a 400% increase in employee participation. Compared with prior “Thanks for Giving” releases in other regions, it reinforces a consistent philanthropic strategy rather than a new financial catalyst. Investors may watch how such initiatives support brand positioning alongside PMI’s broader smoke-free transition and earnings trajectory.

AI-generated analysis. Not financial advice.

Campaign Highlights Generosity and Commitment to Improving Lives

STAMFORD, Conn., Nov. 26, 2025 /PRNewswire/ -- Philip Morris International's U.S. businesses ("PMI U.S.") today announced the launch of "Thanks for Giving," a call to action inspiring business and individuals to recognize and support the charitable organizations and individuals working every day to build stronger communities. As Americans pause to recognize Thanksgiving and #GivingTuesday, the Thanks for Giving campaign highlights the spirit of generosity that drives impact year-round, while celebrating the extraordinary service of charitable partners—from national nonprofits to local organizations working tirelessly in communities across the nation.

"#GivingTuesday started as a single day of goodwill, but the true impact comes when generosity—and accountability with those investments—becomes part of our everyday behavior," said Marian Salzman, Senior Vice President, PMI U.S., who was a driving force behind creating GivingTuesday in 2012. "At PMI U.S., generosity isn't limited to a season. Since 2022, our giving has exceeded $35 million, and our employees have increased their participation in community programs by 400 percent. Saying thank you is powerful. But living it—365 days a year, with transparency and purpose—is even more meaningful."

Since 2024, PMI U.S. has contributed nearly $6.7 million to 361 organizations across the Southeast region, supporting communities in need and the company's core giving pillars, including more than $3.9 million for economic empowerment initiatives and over $1 million toward veterans and military support. With that support, organizations are enabled to further drive meaningful community-level change to improve lives.

"The strong participation and support from partners like PMI U.S., enable WKRBC to effectively execute its mission," said Vicki Lynn Smith, Director of Communications, Development & Recruitment for Western Kentucky Regional Blood Center. "WKRBC is the sole supplier of blood and blood products to eight regional hospitals and three air ambulances. Our promise is to provide any amount, of any type of blood, at any time. Their financial generosity and sponsorship of employee blood drives perfectly demonstrate PMI U.S.'s commitment to the sustained health of the region. We thank them for their generosity as well as their role in helping us deliver on this promise."

"The Fondren Renaissance Foundation thanks PMI U.S. for its support of our efforts in the greater Fondren area," said Douglas R. Boone, PMP, Executive Director of Fondren Renaissance Foundation. "This contribution strengthens our work to preserve, enhance, and uplift the Fondren community. We appreciate PMI U.S.'s continued commitment to our mission and its investment in helping our neighborhood continue to thrive."

The "Thanks for Giving" campaign also spotlights the WeCare program, which empowers PMI U.S. employees to nominate nonprofits for company-funded donations. In 2025, it directed over $1,860,000 million to over 400 local organizations across 44 states and the District of Columbia. This brings PMI U.S.'s total contributions since 2022 to more than $35 million nationwide.

As a result, PMI U.S. employees helped direct more than $1 million in company-sponsored funds to support various nonprofits across the region, including Manna Food Bank, Friends of Butler County Animal Shelter, Veterans Empowered Together, K9s for Warriors, and Stop Soldier Suicide.

Thanks for Giving is part of PMI U.S.'s pragmatic philanthropy—a better approach to corporate giving built on listening, investing for impact, and bringing others together to support those who are doing meaningful work every day. Learn more about PMI U.S.'s approach to philanthropy here.

PMI U.S.: Invested in America
Philip Morris International Inc.'s U.S. businesses are invested in America's future and advancing a smoke-free nation. The businesses are committed to providing the approximately 30 million legal-age consumers who smoke cigarettes with better, smoke-free alternatives and to ensuring the products are marketed responsibly. From PMI's global headquarters in Stamford, Connecticut, and other locations nationwide, PMI U.S. contributes leadership, jobs, investment, and innovation in the U.S. The U.S. businesses employ more than 3,000 people across America and operate product manufacturing facilities, including in Owensboro, Kentucky, and Wilson, North Carolina. For more information, please visit www.uspmi.com.

References to "PMI" mean the Philip Morris International family of companies. "PMI U.S.," "we," "our," and "us" refer to one or more PMI U.S. businesses.

View original content to download multimedia:https://www.prnewswire.com/news-releases/pmi-us-launches-thanks-for-giving-to-honor-community-service-across-the-southeast-302626806.html

SOURCE PMI US Corporate Services, Inc.

FAQ

What is the "Thanks for Giving" campaign launched by Philip Morris (PM) on November 26, 2025?

The campaign is a PMI U.S. initiative to recognize and support charitable organizations and individuals across the Southeast during Thanksgiving and #GivingTuesday.

How much has PMI U.S. donated since 2022 according to the November 26, 2025 announcement?

PMI U.S. reported giving has exceeded $35 million since 2022.

What Southeast-region contributions did PMI U.S. report in the November 26, 2025 release?

Since 2024 PMI U.S. contributed nearly $6.7 million to 361 organizations in the Southeast, including >$3.9M for economic empowerment and >$1M for veterans support.

What is the WeCare program mentioned in PMI (PM)'s November 26, 2025 announcement?

WeCare enables PMI U.S. employees to nominate nonprofits for company-funded donations; in 2025 it directed funds to over 400 local organizations.

Which types of nonprofit causes did PMI U.S. name as recipients in the November 26, 2025 release?

The release lists recipients including food banks, animal shelters, veterans support groups, K9s for Warriors, and Stop Soldier Suicide.

How many U.S. employees and manufacturing locations does PMI U.S. cite in the November 26, 2025 statement?

The release states PMI U.S. employs more than 3,000 people and operates manufacturing facilities including Owensboro, Kentucky and Wilson, North Carolina.