SeaWorld Salutes Veterans and their Families with Free Park Admission for Military Appreciation Month

Rhea-AI Summary

SeaWorld (NYSE:PRKS) is honoring Military Appreciation Month with complimentary one-day admission for U.S. military veterans and up to three guests. Registration is open through May 10, 2026 and tickets must be redeemed by June 30, 2026 at SeaWorld Orlando, San Diego, or San Antonio.

Veterans may also receive 50% off a single-day ticket for up to six guests. Active-duty service members receive year-round complimentary admission for one day plus ongoing discounts via the Waves of Honor program. A new Military Silver Annual Pass offers unlimited 12-month admission and additional benefits.

News Market Reaction – PRKS

+0.29%

+0.29% Session close to close

In the Apr 28 session, PRKS gained 0.29%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights an expanded Military Appreciation Month offer, including free admission...

Analysis

This announcement highlights an expanded Military Appreciation Month offer, including free admission for veterans and ongoing complimentary and discounted access for active-duty personnel and their families. It builds on more than 25 years of military-focused programs and over 10 million complimentary guests. In context of recent attraction launches and prior financial results, observers may watch how such targeted initiatives influence attendance, in-park spending and subsequent earnings updates.

Key Figures

Veteran free admission window: Now through May 10 registration; visits until June 30 Veteran guest discount: 50% off single-day ticket Active-duty guest discount: 50% off single-day ticket +5 more

8 metrics

Veteran free admission window Now through May 10 registration; visits until June 30 Complimentary one-day admission for veterans and up to three guests

Veteran guest discount 50% off single-day ticket For up to six guests of eligible veterans

Active-duty guest discount 50% off single-day ticket For up to six guests of active-duty military

Program history More than 25 years Duration of offering complimentary park access to U.S. military

Guests served More than 10 million Active-duty, veterans and families with free admission via Waves of Honor

Complimentary visits per year One visit for active-duty plus up to three dependents Annual complimentary admission benefit at SeaWorld parks

Military Silver Annual Pass guests Three free guest tickets Annual pass benefit for veterans and active military

In-park discount Up to 20% off Select in-park discounts with Military Silver Annual Pass

Historical Context

5 past events · Latest: Apr 22 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Apr 22	New attraction launch	Positive	+1.6%	Announcement of immersive Shark Encounter habitat with new species and features.
Apr 21	Earnings date set	Neutral	-0.2%	Scheduled Q1 2026 earnings release and conference call details.
Apr 20	Sports event partnership	Positive	-1.7%	High school All-American basketball event hosted at SeaWorld San Diego.
Feb 26	Earnings results	Negative	+6.6%	Fiscal 2025 results showing declines in revenue, net income and EBITDA.
Jan 27	Concert series launch	Positive	-2.9%	Launch of expanded 2026 live music series included with park admission.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent park- and event-focused announcements often drew mixed reactions, while a fundamentally weaker earnings report saw a strong positive move, indicating frequent divergence between news tone and price reaction.

Recent Company History

Over the past months, PRKS has highlighted new attractions, events and financial updates. The opening of Shark Encounter on May 22, 2026 and large concert and sports partnerships were generally upbeat but saw varied price reactions. Fiscal 2025 results on Feb 26, 2026 showed revenue of $1.663 billion with declines in net income and Adjusted EBITDA, yet the stock rose 6.6%. Today’s military appreciation promotion continues the theme of leveraging targeted offers and programs to drive park attendance and brand engagement.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Active-Duty U.S. Military and Families Can Also Enjoy a Complimentary Visit to any SeaWorld Park

ORLANDO, Fla., April 28, 2026 /PRNewswire/ -- SeaWorld's three U.S. parks are celebrating Military Appreciation Month with free one-day admission for U.S. military veterans and up to three guests as a thank you for their service. Veterans can register for this offer now through May 10 and have until June 30 to visit SeaWorld Orlando, San Diego or San Antonio with their complimentary admission. Veterans can also receive 50% off a single-day ticket for up to six guests.

Through its Waves of Honor program that offers special pricing and promotions throughout the year for members of the U.S. military, active-duty military and their guests continue to enjoy one-day complimentary admission all year long. In addition, active-duty military receive 50% off a single-day ticket for up to six guests.

"We are incredibly grateful to all members of our military for their commitment and dedication to serving our country," said Marc Swanson, CEO of United Parks & Resorts, SeaWorld's parent company. "The Waves of Honor program extends a small token of our appreciation to those who are serving or who have served. We look forward to welcoming military service members, veterans and their families for a fun-filled day in one of our parks."

For more than 25 years, the company has been proud to provide complimentary park access to members of the United States military, and as a result, more than 10 million guests – active-duty military members, veterans and their families – have enjoyed free admission through the Waves of Honor program. Whether it's educational animal experiences or thrilling attractions, military families are invited to the parks for a day of family fun.

Eligible U.S military veterans can register for complimentary single-day ticket(s) for themselves and up to three dependents by May 10 at www.WavesofHonor.com. After registering, all tickets must be redeemed by June 30. Service members and their direct dependents must have a valid active military ID to participate.

Any U.S. active-duty military member, including activated reservists and National Guard members, can also take advantage of one complimentary admission for themselves and up to three dependents per year to SeaWorld. Additional discounts and offers are available for active military and veterans through MWR and ITT offices on U.S. military bases and online at www.WavesofHonor.com. These offers are available year-round and may differ by park.

For those veterans and active military who want to visit SeaWorld multiple times throughout the year, a new Military Silver Annual Pass is available. It offers unlimited admission with no block-out dates for 12 months, free admission to popular events, three free guest tickets, up to 20% off in-park discounts and more.

For more information on SeaWorld, visit www.seaworld.com.

About SeaWorld

SeaWorld is a leading marine life theme park and accredited zoo and aquarium that provides experiences that matter while educating and inspiring guests of all ages to care about marine life. Welcoming millions of guests every year, the parks offer fun and enriching experiences from up-close animal encounters and year-round educational programs to award-winning marine-life themed rides and attractions, special events and exciting entertainment.

For more than 60 years SeaWorld has advanced the conservation of marine life in and outside its parks through science, education, and exceptional animal care that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. SeaWorld is one of the largest marine animal rescue organizations in the world, helping more than 42,000 animals to date. The SeaWorld Conservation Fund, a non-profit foundation established in 2003, has provided more than $20 million to nearly 1,400 organizations to advance critical research on every continent. A portion of park proceeds goes toward supporting these longstanding conservation commitments. SeaWorld parks are in Orlando, San Antonio, San Diego and Abu Dhabi, United Arab Emirates (UAE). SeaWorld is part of the United Parks & Resorts (NYSE:PRKS) portfolio of theme park brands. For more information, visit us at SeaWorld.com.

Media Contact:
Mediarelations@unitedparks.com

View original content:https://www.prnewswire.com/news-releases/seaworld-salutes-veterans-and-their-families-with-free-park-admission-for-military-appreciation-month-302755383.html

SOURCE United Parks and Resorts Inc.

FAQ

How do veterans register for SeaWorld free admission (PRKS) for Military Appreciation Month 2026?

Veterans register online at WavesofHonor.com by May 10, 2026. According to SeaWorld, eligible U.S. military veterans can claim complimentary single-day tickets for themselves and up to three dependents, with all registered tickets required to be redeemed by June 30, 2026.

What are the visit deadlines and park locations for SeaWorld PRKS complimentary tickets in 2026?

Registered complimentary tickets must be used by June 30, 2026. According to SeaWorld, visits are valid at SeaWorld Orlando, San Diego, or San Antonio and tickets must be redeemed at the chosen park within the stated redemption window.

Who is eligible for SeaWorld (PRKS) free admission and guest discounts during Military Appreciation Month?

Eligible U.S. military veterans and active-duty members qualify for complimentary admission and guest discounts. According to SeaWorld, veterans can bring up to three guests free and may get 50% off a single-day ticket for up to six guests; active-duty members have year-round one-day complimentary admission.

What does the new Military Silver Annual Pass from SeaWorld (PRKS) include and who can buy it?

The Military Silver Annual Pass offers unlimited 12-month admission with no block-out dates and added benefits. According to SeaWorld, it includes free admission to popular events, three free guest tickets, and up to 20% in-park discounts for eligible military members and veterans.

Can active-duty service members get additional SeaWorld (PRKS) discounts beyond the free admission offer?

Yes. Active-duty service members can access additional discounts through military channels. According to SeaWorld, extra offers are available via MWR and ITT offices on U.S. bases and online at WavesofHonor.com, and may differ by park and timing.