DreamWorks Animation's "The Bad Guys 2" to be Released with TrueCut Motion
Rhea-AI Summary
Pixelworks (PXLW) announced that DreamWorks Animation's upcoming film "The Bad Guys 2" will be presented with TrueCut Motion™ technology on premium screens worldwide when it releases on August 1, 2025.
The TrueCut Motion technology enhances motion clarity for both subtle movements and fast action scenes, particularly beneficial for premium large format screens. The platform enables filmmakers to fine-tune motion characteristics while maintaining cinematic quality, ensuring consistent delivery across various viewing platforms including theaters, televisions, mobile devices, and next-generation headsets in both 2D and 3D formats.
Positive
- None.
Negative
- None.
Insights
Pixelworks secures major win with DreamWorks deal, demonstrating growing commercial adoption of its premium TrueCut Motion technology.
Pixelworks has secured a significant commercial win with DreamWorks Animation implementing its TrueCut Motion technology for the upcoming release of "The Bad Guys 2" on premium screens worldwide. This represents meaningful validation for Pixelworks' motion enhancement technology in the competitive cinema technology landscape.
The partnership highlights several key business advantages for Pixelworks:
- Expanded market presence in premium theater environments globally
- Demonstration of technology applicability for both 2D and 3D content
- Validation from a major animation studio
- Potential for recurring revenue as the technology appears to be implemented on a per-film basis
The technology addresses a critical pain point in premium large format screens where movement quality can deteriorate, particularly during action sequences. By enabling filmmakers to fine-tune motion characteristics in post-production while maintaining cinematic quality, Pixelworks is positioning itself as an essential tool in the filmmaker's toolkit.
What's particularly noteworthy is the technology's cross-platform compatibility—spanning theaters, televisions, mobile devices, and next-generation headsets. This suggests Pixelworks is building a technology ecosystem with multiple potential revenue streams beyond just theatrical releases.
While financial terms weren't disclosed, this implementation represents commercial traction for Pixelworks' TrueCut Motion platform and could strengthen the company's position for additional studio partnerships.
Premium Screens Worldwide Take Advantage of Pixelworks' Award-Winning Motion Technology
DreamWorks Animation's "The Bad Guys 2" arrives in theaters August 1, 2025
Working closely with the filmmakers, the Pixelworks motion grading team utilized advanced TrueCut Motion technology to bring stunning motion clarity to this action-packed new feature comedy.
On premium large format screens, important details are lost during subtle movement of the subjects, as well as during fast action scenes. Now, with TrueCut Motion technology, the stunning artistry that has gone into The Bad Guys 2 will be visually perfect on the world's largest and brightest cinema screens in both 2D and 3D, throughout every scene, giving audiences an ultimate premium experience, unlike anything they've seen before.
TrueCut Motion is an award-winning technology breakthrough that provides filmmakers with an extended palette of motion looks that has never been possible before. The powerful TrueCut Motion platform allows filmmakers to fine-tune or enhance the motion look of all the action, shot by shot, in post-production, while keeping the intended cinematic look and feel intact. The TrueCut Motion platform then ensures that these creative choices are delivered consistently across every screen and optimized on any viewing device — spanning theaters, televisions, mobile and next-generation headsets — in both 3D and standard 2D environments.
Pixelworks and TrueCut Motion are trademarks of Pixelworks, Inc.
About Pixelworks
Pixelworks, Inc. (Nasdaq: PXLW) provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays, and video streaming services. Pixelworks' TrueCut Motion ecosystem allows filmmakers to create visually stunning motion, scene by scene while ensuring the director's intent is precisely delivered in cinemas or home theaters. For more information on Pixelworks, visit: www.pixelworks.com
For more information on TrueCut Motion: www.truecutmotion.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/dreamworks-animations-the-bad-guys-2-to-be-released-with-truecut-motion-302515396.html
SOURCE Pixelworks, Inc.