Marcus Theatres Adopts Pixelworks' TrueCut Motion Format to Deliver the Ultimate Premium Movie Experience

Rhea-AI Summary

Pixelworks (NASDAQ: PXLW) and Marcus Theatres announced a partnership to deploy Pixelworks' TrueCut Motion format across Marcus' premium laser projection theatres, with TrueCut Motion titles expected to begin at Marcus locations in early 2026.

The rollout will prioritize motion-enhanced versions on compatible screens and mark participating showtimes with the TrueCut Motion logo for Marcus Theatres and Movie Tavern locations, aiming to deliver motion-refined presentations that preserve filmmaker intent across premium large-format screens.

News Market Reaction

-0.61%

1 alert

-0.61% News Effect

On the day this news was published, PXLW declined 0.61%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Theatre screens: 985 screens Theatre locations: 78 locations States served: 17 states +2 more

5 metrics

Theatre screens 985 screens Marcus Theatres circuit size

Theatre locations 78 locations Marcus Theatres footprint

States served 17 states Marcus Theatres geographic reach

Operating history 90 years Marcus Theatres commitment to modernization

TrueCut rollout timing Early 2026 Expected arrival of TrueCut Motion titles at Marcus Theatres

Market Reality Check

Price: $6.54 Vol: Volume 29,666 is below th...

low vol

$6.54 Last Close

Volume Volume 29,666 is below the 20-day average of 103,869 (relative volume 0.29). low

Technical Price 6.54 is trading below the 200-day MA 7.84, reflecting a longer-term downtrend pre-announcement.

Peers on Argus

PXLW was up 1.08% while peers were mixed: MOBX +2.92%, WKEY +6.79%, GCTS -2.46%,...

PXLW was up 1.08% while peers were mixed: MOBX +2.92%, WKEY +6.79%, GCTS -2.46%, QUIK -4.59%, MX -0.35%, indicating stock-specific factors rather than a unified semiconductor move.

Historical Context

5 past events · Latest: Jan 06 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 06	Asset sale closing	Positive	+6.6%	Completion of Shanghai subsidiary sale with significant cash proceeds.
Dec 19	Shareholder meeting update	Positive	-4.5%	Adjourned special meeting to gain more support for Shanghai sale.
Dec 08	Shareholder meeting update	Positive	-1.2%	Further adjournment as votes for Shanghai sale lag approval threshold.
Nov 26	Shareholder meeting update	Positive	-0.7%	Special meeting adjourned; high support but insufficient turnout for sale.
Nov 14	Conference participation	Positive	+1.6%	Management participation in technology conference and investor meetings.

Pattern Detected

Positive strategic milestones, such as the Shanghai sale completion, tended to see price gains, while procedural or voting-related steps around that sale often coincided with modest declines.

Recent Company History

Over the last few months, Pixelworks focused on monetizing and reshaping its business. Multiple special meetings and proxy materials centered on selling its Shanghai semiconductor subsidiary, targeting cash proceeds of $50–$60 million, with several adjournments as the company sought the required 67% shareholder approval. An 8-K on Jan. 6, 2026 confirmed completion of the Shanghai sale and net proceeds of about RMB 357 million. Earlier, the company highlighted retaining and focusing on its Cinema business, including the TrueCut Motion platform, which connects directly to today’s Marcus Theatres partnership.

Market Pulse Summary

This announcement expands Pixelworks’ TrueCut Motion footprint through adoption by Marcus Theatres’ ...

Analysis

This announcement expands Pixelworks’ TrueCut Motion footprint through adoption by Marcus Theatres’ premium laser screens, reinforcing the company’s stated plan to focus on its Cinema business after selling its Shanghai subsidiary. Historically, investors have reacted more strongly to definitive financial milestones, such as the completed sale and cash proceeds, than to procedural updates. Key factors to watch include additional exhibitor or studio deals, actual usage of TrueCut Motion titles starting in early 2026, and how these relationships translate into revenue growth.

Key Terms

post-production

1 terms

post-production technical

"fine-tune or enhance the motion look of all the action, shot by shot, in post-production"

Work done after the main manufacturing or creation phase to turn a finished product into something ready for sale or use, including final quality checks, editing, packaging, labeling, regulatory compliance and any tweaks or finishing touches. For investors it matters because post-production determines how quickly and reliably a product reaches customers, affects costs and margins, and can create delays or added expense much like final polishing and fitting can slow a garment before it hits the store.

AI-generated analysis. Not financial advice.

MILWAUKEE and LOS ANGELES, Jan. 13, 2026 /PRNewswire/ -- Marcus Theatres^®, the nation's fourth largest theatre circuit, is partnering with Pixelworks, Inc. (NASDAQ: PXLW) to bring advanced TrueCut Motion technology to its premium laser theatres.

Through this partnership, Marcus Theatres will provide TrueCut Motion support across its projection infrastructure, automatically prioritizing these motion-enhanced versions, and ensuring audiences watching on premium screens enjoy the most visually refined version available — exactly as the filmmakers intended and without distracting motion artifacts. As part of the roll-out, movie titles available in the TrueCut Motion format will be clearly marked with the TrueCut Motion logo in showtime listings for Marcus Theatres and its Movie Tavern^® locations, making it easy for guests to find and enjoy these enhanced presentations.

"Just as we have for the past 90 years, Marcus Theatres is committed to modernizing the moviegoing experience for our guests," said Mark Gramz, President of Marcus Theatres. "By working with Pixelworks to support the TrueCut Motion format, we're bringing our audiences an elevated level of cinematic clarity and realism in our premium large format laser projection theatres."

"We're thrilled to partner with Marcus Theatres to bring the TrueCut Motion experience to more moviegoers," said Richard Miller, President, TrueCut. "This collaboration ensures that Marcus Theatres customers can experience the kind of blockbuster films that are increasingly being delivered in the TrueCut Motion format, with a refined sense of motion and visual depth — while fully preserving the filmmaker's artistic intent."

TrueCut Motion format titles are expected to arrive at Marcus Theatres beginning in early 2026.

TrueCut Motion is an award-winning technology breakthrough that provides filmmakers with an extended palette of motion looks that has never been possible before. The powerful TrueCut Motion platform allows filmmakers to fine-tune or enhance the motion look of all the action, shot by shot, in post-production, while keeping the intended cinematic look and feel intact. The TrueCut Motion platform then ensures that these creative choices are delivered consistently across every screen and optimized on any viewing device — spanning theaters, televisions, mobile and next-generation headsets — in both 3D and standard 2D environments.

About Marcus Theatres
Marcus Theatres^®, a division of Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 985 screens at 78 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook, X, Instagram, and TikTok.

About Pixelworks
Pixelworks, Inc. (Nasdaq: PXLW) provides industry-leading visualization solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to the home. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays, and video streaming services. Pixelworks' TrueCut Motion ecosystem allows filmmakers to create visually stunning motion, scene by scene, while ensuring the director's intent is precisely delivered in cinemas or home theaters. For more information on Pixelworks, visit: www.pixelworks.com

For more information on TrueCut Motion, visit: www.truecutmotion.com

Pixelworks and TrueCut Motion are trademarks of Pixelworks, Inc.

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SOURCE Pixelworks, Inc.

FAQ

What did Pixelworks (PXLW) announce with Marcus Theatres on January 13, 2026?

Pixelworks announced a partnership to bring the TrueCut Motion format to Marcus Theatres' premium laser screens, with titles arriving beginning in early 2026.

How will Marcus Theatres display TrueCut Motion showings in listings?

Marcus Theatres and Movie Tavern showtime listings will be clearly marked with the TrueCut Motion logo so guests can find enhanced presentations.

Does the Pixelworks (PXLW) TrueCut Motion rollout affect all Marcus screens immediately?

The announcement says TrueCut Motion will be supported across Marcus' premium projection infrastructure and begin appearing on eligible premium screens starting in early 2026.

What is the investor significance of Pixelworks (PXLW) partnering with Marcus Theatres?

The partnership expands TrueCut Motion distribution into a national circuit, increasing theatrical availability on Marcus' premium screens and branded locations beginning early 2026.

How many Marcus Theatres locations and screens could initially show TrueCut Motion titles?

Marcus operates 78 locations with 985 screens across 17 states, some of which include premium large-format laser theatres eligible for TrueCut Motion.