Reborn China Secures Strategic Matcha Supply Partnership to Expand Distribution Across Asia and the UAE
Reborn Coffee Inc. (Nasdaq: REBN) has announced that Reborn China has established its Central China Supply Chain Headquarters in Dawu County, a notable tea cultivation region. The company has secured a strategic matcha supply partnership through a China-Japan joint venture manufacturer, positioning itself for expansion across Asia and the UAE.
The partnership ensures access to high-quality matcha from China and Japan, two of only three globally recognized authentic matcha producers. CEO Jay Kim met with Dawu County officials, including General Secretary Yu Haiqun and Deputy Mayor Pan Pan, to formalize the cooperation.
Through this initiative, Reborn will distribute matcha products across key Asian markets including Singapore, Thailand, Vietnam, Indonesia, and Korea, while utilizing Dubai and Malaysia as regional distribution hubs. The agreement aims to establish Reborn as a leading matcha distributor by leveraging premium Japanese matcha sources and strengthening its international supply chain.
Reborn Coffee Inc. (Nasdaq: REBN) ha annunciato che Reborn China ha istituito il suo Quartier Generale della Catena di Fornitura della Cina Centrale nella contea di Dawu, una rinomata area di coltivazione del tè. L'azienda ha siglato una partnership strategica per la fornitura di matcha tramite una joint venture tra Cina e Giappone, posizionandosi per un'espansione in Asia e negli Emirati Arabi Uniti.
La collaborazione garantisce l'accesso a matcha di alta qualità proveniente da Cina e Giappone, due dei soli tre produttori autentici di matcha riconosciuti a livello mondiale. Il CEO Jay Kim ha incontrato i funzionari della contea di Dawu, tra cui il Segretario Generale Yu Haiqun e il Vice Sindaco Pan Pan, per formalizzare la cooperazione.
Attraverso questa iniziativa, Reborn distribuirà prodotti a base di matcha nei principali mercati asiatici come Singapore, Thailandia, Vietnam, Indonesia e Corea, utilizzando Dubai e Malaysia come hub regionali di distribuzione. L'accordo mira a consolidare Reborn come distributore leader di matcha, sfruttando fonti giapponesi di alta qualità e rafforzando la sua catena di fornitura internazionale.
Reborn Coffee Inc. (Nasdaq: REBN) ha anunciado que Reborn China ha establecido su Sede Central de la Cadena de Suministro en China Central en el condado de Dawu, una región destacada por el cultivo de té. La compañía ha asegurado una asociación estratégica para el suministro de matcha a través de una empresa conjunta entre China y Japón, posicionándose para expandirse en Asia y los Emiratos Árabes Unidos.
La alianza garantiza el acceso a matcha de alta calidad proveniente de China y Japón, dos de los tres únicos productores auténticos reconocidos mundialmente. El CEO Jay Kim se reunió con funcionarios del condado de Dawu, incluyendo al Secretario General Yu Haiqun y al Vicealcalde Pan Pan, para formalizar la cooperación.
A través de esta iniciativa, Reborn distribuirá productos de matcha en mercados clave de Asia como Singapur, Tailandia, Vietnam, Indonesia y Corea, utilizando Dubái y Malasia como centros regionales de distribución. El acuerdo busca posicionar a Reborn como un distribuidor líder de matcha, aprovechando fuentes premium japonesas y fortaleciendo su cadena de suministro internacional.
Reborn Coffee Inc. (나스닥: REBN)은(는) 중국 다우현에 중부 중국 공급망 본부를 설립했다고 발표했습니다. 다우현은 차 재배로 유명한 지역입니다. 회사는 중일 합작 제조업체를 통해 전략적인 말차 공급 파트너십을 확보하여 아시아와 아랍에미리트에서의 확장을 준비하고 있습니다.
이 파트너십은 전 세계에서 정통 말차 생산지로 인정받는 중국과 일본 두 곳에서 고품질 말차를 안정적으로 공급받을 수 있도록 합니다. CEO 제이 킴은 다우현 관계자들인 총서기 위 하이쿤과 부시장 판 판을 만나 협력을 공식화했습니다.
이번 사업을 통해 Reborn은 싱가포르, 태국, 베트남, 인도네시아, 한국 등 주요 아시아 시장에 말차 제품을 유통하며, 두바이와 말레이시아를 지역 유통 허브로 활용할 예정입니다. 이 협약은 프리미엄 일본산 말차를 활용하고 국제 공급망을 강화하여 Reborn을 선도적인 말차 유통업체로 자리매김하는 것을 목표로 합니다.
Reborn Coffee Inc. (Nasdaq : REBN) a annoncé que Reborn China a établi son siège de la chaîne d'approvisionnement pour la Chine centrale dans le comté de Dawu, une région réputée pour la culture du thé. L'entreprise a conclu un partenariat stratégique pour l'approvisionnement en matcha via une coentreprise sino-japonaise, se positionnant pour une expansion en Asie et aux Émirats arabes unis.
Ce partenariat garantit l'accès à du matcha de haute qualité provenant de Chine et du Japon, deux des seuls trois producteurs authentiques reconnus mondialement. Le PDG Jay Kim a rencontré les responsables du comté de Dawu, dont le secrétaire général Yu Haiqun et le maire adjoint Pan Pan, afin de formaliser cette coopération.
Grâce à cette initiative, Reborn distribuera des produits à base de matcha sur les marchés asiatiques clés tels que Singapour, la Thaïlande, le Vietnam, l'Indonésie et la Corée, tout en utilisant Dubaï et la Malaisie comme hubs régionaux de distribution. L'accord vise à positionner Reborn comme un distributeur leader de matcha en s'appuyant sur des sources japonaises premium et en renforçant sa chaîne d'approvisionnement internationale.
Reborn Coffee Inc. (Nasdaq: REBN) hat bekannt gegeben, dass Reborn China seine Zentrale für die Lieferkette Zentralchinas im Landkreis Dawu, einer bedeutenden Teeanbauregion, eingerichtet hat. Das Unternehmen hat eine strategische Partnerschaft zur Matcha-Belieferung über ein chinesisch-japanisches Joint-Venture gesichert und positioniert sich damit für eine Expansion in Asien und den VAE.
Die Partnerschaft gewährleistet den Zugang zu hochwertigem Matcha aus China und Japan, zwei von weltweit nur drei anerkannten authentischen Matcha-Produzenten. CEO Jay Kim traf sich mit den Beamten des Landkreises Dawu, darunter Generalsekretär Yu Haiqun und Vizebürgermeister Pan Pan, um die Zusammenarbeit zu formalisieren.
Im Rahmen dieser Initiative wird Reborn Matcha-Produkte in wichtigen asiatischen Märkten wie Singapur, Thailand, Vietnam, Indonesien und Korea vertreiben und Dubai sowie Malaysia als regionale Distributionszentren nutzen. Die Vereinbarung zielt darauf ab, Reborn als führenden Matcha-Distributor zu etablieren, indem hochwertige japanische Matcha-Quellen genutzt und die internationale Lieferkette gestärkt werden.
- Strategic positioning in premium matcha market through secured supply chain
- Access to authentic matcha sources through China-Japan joint venture
- Geographic expansion into multiple Asian markets and UAE
- Establishment of regional distribution network through Dubai and Malaysia hubs
- None.
Insights
Reborn's strategic establishment of a Central China Supply Chain Headquarters represents significant vertical integration in their matcha supply chain. By partnering directly with matcha producers in both China and Japan - two of only three globally recognized authentic matcha sources - the company has secured reliable access to premium ingredients while potentially reducing intermediary costs.
The multilateral distribution network spanning Singapore, Thailand, Vietnam, Indonesia, and Korea, with Dubai and Malaysia serving as regional gateways, creates a sophisticated hub-and-spoke model that could optimize logistics efficiency across Asia and the Middle East. This structure typically reduces transport costs and improves inventory management.
The involvement of local government officials in Dawu County suggests this partnership includes regulatory support and potential preferential treatment for operations. Such government backing often translates to smoother customs clearance and reduced administrative barriers in cross-border trade.
From a supply chain resilience perspective, sourcing from both Chinese and Japanese producers provides valuable geographic diversification, protecting against regional disruptions. However, managing quality consistency across international production facilities will present operational challenges requiring robust quality control systems.
While this announcement lacks specific metrics on capacity, investment, or expected throughput volumes, the framework established positions Reborn to scale their matcha distribution significantly if market demand materializes as anticipated.
Reborn Coffee's expansion into matcha distribution represents a calculated diversification beyond their core coffee business, leveraging the growing global interest in matcha products. By establishing this partnership in Dawu County, a region known for tea cultivation excellence, they're aligning with premium positioning rather than pursuing low-cost production.
The strategic value lies in Reborn securing direct access to authentic, high-quality matcha from legitimately recognized production regions. This quality-focused approach mirrors their specialty coffee strategy and maintains brand consistency while expanding their product portfolio.
Positioning as a multinational distributor across numerous Asian markets simultaneously is ambitious but logical given matcha's cultural relevance throughout the region. Using Dubai as a gateway to Middle Eastern markets represents acknowledgment of the UAE's importance as a commercial hub with sophisticated logistics infrastructure.
For a company with Reborn's relatively modest market capitalization (
While financial impact remains unquantified in the announcement, this initiative creates multiple potential revenue streams through both B2B distribution and potential integration with their existing retail operations. The long-term value will depend on execution quality and their ability to maintain consistent standards across this expanded operational footprint.
Collaboration with Farms in China and Japan Positions Reborn as a Leading Matcha Distributor in Asia
BREA, Calif., April 16, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced that Reborn China has established its Central China Supply Chain Headquarters in Dawu County, a region widely recognized for its excellence in tea cultivation and matcha production.
As part of this expansion, Reborn China will oversee the sourcing and distribution of all matcha-based products throughout Asia and the UAE, in partnership with a prominent agricultural group that operates matcha farms and manufacturing facilities through a China-Japan joint venture. This collaboration ensures consistent access to high-quality matcha from two of the world’s most respected production regions.
Only China, Japan, and Korea are globally recognized as producers of authentic matcha. By leveraging trusted sources from these regions—especially premium Japanese matcha—Reborn China is positioned to introduce a new standard of quality and scale in the global matcha market.
During a recent official visit to Dawu County, Jay Kim, CEO of Reborn Coffee, met with Yu Haiqun, General Secretary of Dawu County, and Pan Pan, Deputy Mayor of Dawu County, to formalize the cooperation and discuss long-term alignment. Also in attendance were Wang Zhengzhong and Jia Ruo from the Reborn Coffee Greater China Operations team, who are overseeing the execution of the partnership.
Reborn Coffee extends its sincere gratitude to the Dawu County government for their leadership and support in making this partnership possible. Their commitment to fostering international collaboration and promoting regional agricultural excellence has laid a strong foundation for Reborn China’s long-term growth.
Reborn has confirmed a strategic supply agreement with a China-Japan joint venture manufacturer that owns matcha production facilities in both countries, securing a consistent pipeline for large-scale international distribution. Through this initiative, Reborn will deliver matcha products across key Asian markets including Singapore, Thailand, Vietnam, Indonesia, and Korea, while also utilizing Dubai and Malaysia as regional distribution gateways.
“Reborn China is creating a vital bridge between the world’s top matcha-producing regions and the rapidly growing demand across Asia and the Middle East,” said Jay Kim, CEO of Reborn Coffee. “This agreement not only strengthens our supply chain but sets the foundation for Reborn to lead in product quality, reliability, and innovation.”
Reborn Coffee continues to advance its mission to deliver exceptional beverage experiences through carefully sourced ingredients and a commitment to global excellence.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8c381f82-910c-4e67-b550-29a7134fedd8
FAQ
What markets will Reborn Coffee (REBN) distribute matcha products to through its new partnership?
Where has Reborn Coffee (REBN) established its Central China Supply Chain Headquarters?
Which countries are recognized as authentic matcha producers according to REBN's announcement?
What is the strategic significance of REBN's new matcha supply partnership?
