DAT brings new business tools, expertise to MATS 2026
Rhea-AI Summary
DAT (ROP) will showcase new business tools and lead education sessions at the Mid‑America Trucking Show (MATS), March 26–28 at the Kentucky Exposition Center in Louisville. Visit booth 37415, South Wing for demos and one‑on‑one conversations.
Highlights include DAT One with a new iPhone widget and a MATS beta for load recommendations, DAT Outgo non‑recourse factoring, and the Convoy Platform for automated matching, booking, tracking, and payments. DAT will host events including a silent auction (March 26, 6:00 p.m.), Opening Breakfast (March 27, 9:00 a.m.), and ProTalks sessions on cash flow and pricing (March 26–28).
Positive
- None.
Negative
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Key Figures
Market Reality Check
Peers on Argus
While ROP was up 0.23%, key software peers like TEAM (-5.06%), WDAY (-3.3%), PAYX (-1.94%), DDOG (-1.3%), and ADSK (-2.41%) were lower, indicating ROP’s move diverged from broader application software weakness.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 18 | AI feature launch | Positive | -0.6% | Aderant introduced AI-powered performance evaluation and sentiment tools in vi suite. |
| Mar 17 | Market data update | Positive | +0.2% | DAT reported seventh straight monthly gain in truckload spot rates and volumes data. |
| Mar 05 | Product enhancement | Positive | +1.3% | DAT launched DAT One iOS widget to surface top load matches on iPhone home screen. |
| Mar 04 | Industry trends report | Positive | +1.5% | Procare released 2026 Child Care Business Trends Report with key AI usage metrics. |
| Mar 04 | Report correction | Positive | +1.5% | Procare issued corrected notice clarifying survey and center data for 2026 report. |
Recent product and data-focused announcements from ROP subsidiaries (DAT, Procare, Aderant) have generally coincided with positive 24h share reactions, with one AI launch showing a mild divergence.
Over the last month, ROP-related news has centered on software enhancements and data products across its portfolio. DAT delivered a new iOS widget on Mar 5 followed by spot rate data on Mar 17. Procare released its 2026 child care trends report on Mar 4, including a correction the same day. Aderant’s AI-powered evaluation tools were announced on Mar 18. Today’s MATS 2026-focused DAT announcement continues this cadence of incremental, product-driven updates.
Market Pulse Summary
This announcement spotlights DAT’s expanded toolset and visibility at MATS 2026, emphasizing load discovery, automation, and cash-flow solutions for carriers. It continues a recent stream of product and data updates across ROP subsidiaries, following DAT’s widget launch and Procare’s 2026 trends report. Investors monitoring this theme may focus on adoption of DAT One, DAT Outgo, and Convoy Platform, and how such offerings support ROP’s broader vertical software strategy over time.
Key Terms
load board technical
non-recourse financial
digital freight matching technical
AI-generated analysis. Not financial advice.

PORTLAND, Ore., March 26, 2026 (GLOBE NEWSWIRE) -- DAT Freight & Analytics will showcase new business tools and lead several education sessions at the Mid-America Trucking Show (MATS), March 26–28 at the Kentucky Exposition Center in Louisville.
Attendees can visit DAT at booth 37415 in the South Wing for demos and one-on-one conversations. At MATS 2026, DAT will highlight:
- DAT One, North America’s largest load board and freight marketplace, connecting carriers with truckload freight across the U.S. and Canada. Attendees are encouraged to visit the booth to see DAT’s new iPhone widget for the DAT One app, which lets drivers view preferred loads directly from their home screen, and sign up for a MATS-exclusive beta test of an upcoming load-recommendation feature.
- DAT Outgo, a fully integrated non-recourse freight factoring solution designed to accelerate payment and stabilize cash flow.
- Convoy Platform, which automates load matching, booking, tracking, and payments through the free Convoy app.
This marks the first MATS where DAT Outgo and Convoy Platform are featured as part of the DAT family, bringing together the industry’s largest freight marketplace with factoring, automation, and digital freight matching.
“We’d love for owner-operators to stop by and see what’s new,” said Christian Greiner, DAT General Manager, Carrier Marketing and Strategy. “Whether you’re running one truck or managing a small fleet, we can walk you through ways to find freight faster, automate the busywork, and speed up cash flow.”
DAT will also participate in several events throughout MATS:
- St. Christopher Truckers Relief Fund silent auction at the MATS opening reception on March 26 at 6 p.m. in the South Wing Lobby. The auction supports financial assistance to professional drivers facing medical hardship.
- DAT presents Jimmy Mac’s new radio show, The Great Freight Breakfast Plate, featuring Dean Croke, streaming live from the free truck parking lot. For years, Jimmy Mac—previously with Radio Nemo and Road Gang Radio—has been a trusted voice for America’s truck drivers.
- Opening Breakfast, Thursday, March 27, at 9 a.m.: Bill Driegert, EVP of Carrier Products and Convoy Platform, will discuss how carriers are automating their business.
- ProTalks Education Series:
- Thursday at 1:15 p.m., Dean Croke, DAT industry analyst, will discuss managing cash flow in the current freight market.
- Friday at 12:30 p.m., Christian Greiner will lead a discussion on how owner-operators can use data to strengthen their pricing power.
MATS is the largest event for trucking professionals in North America, drawing tens of thousands of drivers, fleets, and industry suppliers each year. Registration is open now.
About DAT Freight & Analytics
DAT Freight & Analytics operates the DAT One truckload freight marketplace; DAT iQ analytics service; Convoy Platform, an automated freight-matching technology; Trucker Tools load-visibility platform; and Outgo factoring and financial services for truckers. Shippers, transportation brokers, carriers, news organizations, and industry analysts rely on DAT for market trends and data insights, informed by over 700,000 daily load posts and a database exceeding
Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000. Headquartered in Portland, Oregon, DAT continues to set the standard for innovation in the trucking and logistics industry. dat.com
Contact:
Georgia Jablon
904 305-6454
pr@dat.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9c021a46-6cb8-4132-b672-8b1bf7473e10
FAQ
When and where is DAT presenting at MATS 2026 (ROP)?
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What is DAT Outgo and how does it affect carriers at MATS 2026 (ROP)?
What Convoy Platform capabilities will DAT highlight at MATS 2026 (ROP)?
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