Ghost Face Joins Angry Orchard’s Limited-Edition Thriller Variety Pack in New Scream Franchise Collaboration
Rhea-AI Summary
Angry Orchard (NYSE:SAM) announced a Halloween collaboration with the Scream franchise and Fun World’s Ghost Face, centered on the limited-edition Thriller Variety Pack. The 12-pack of 12oz cans at 5% ABV is rolling out nationwide with glow-in-the-dark packaging featuring Ghost Face and an iconic Scream quote.
The refreshed lineup includes four seasonal hard ciders: new Mystery Caller, new Caramel Apple Curse, Blood Orange, and Headless Pumpkin. Angry Orchard is also releasing limited-edition single-serve Crisp Apple and Crisp Imperial cans, the latter at 8% ABV, with Scream-inspired designs.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 11 | Promotional campaign | Neutral | -0.7% | Angry Orchard promotional stunt featuring baseball legend Nick Swisher |
| Aug 06 | Brand event | Neutral | -0.9% | Dogfish Head announced a National Dog Day consumer event |
| Aug 03 | Partnership launch | Positive | +1.8% | Dogfish Head partnered with CREEM Magazine to launch Boy Howdy! |
| Jul 23 | Earnings report | Negative | +3.2% | Second-quarter results showed declining revenue, depletions, and shipments |
| Jul 15 | Product launch | Positive | +0.7% | Twisted Tea introduced a limited-edition split-pack consumer promotion |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent promotional announcements produced mixed 24-hour changes, while the earnings event had a positive price reaction despite reported revenue and volume declines.
AI-generated analysis. How Rhea-AI works. Not financial advice.
One of horror's most iconic faces takes over Angry Orchard's Halloween hard cider lineup with a new Mystery Caller flavor, limited-edition can designs and more thrills to come.
WALDEN, N.Y., Aug. 19, 2026 (GLOBE NEWSWIRE) -- Angry Orchard is answering the call this Halloween. The nation's No. 1 hard cider brand1 today announced a new partnership with the Scream franchise and Fun World, home of The Icon of Halloween®, Ghost Face. At the center of the collaboration is the return of Angry Orchard's limited-edition Thriller Variety Pack, featuring a refreshed lineup of seasonal hard ciders, including the NEW Mystery Caller flavor, inspired by horror's most infamous caller.
Now rolling out nationwide, this year's Thriller Variety Pack features glow-in-the-dark packaging that reveals Ghost Face alongside an iconic quote from Scream. Available in 12-pack, 12oz cans at
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- NEW! Mystery Caller: As elusive as it is refreshing, Mystery Caller will leave drinkers guessing the exact blend of its scream-worthy ingredients…because you never truly know what’s behind Ghost Face’s mask.
- NEW! Caramel Apple Curse: Refreshing and indulgent, this all-new flavor combines buttery salted caramel with tart orchard apple.
- Blood Orange: Packed with juicy apple and honeysuckle notes, it slices through ordinary orange flavor to deliver a bolder, zesty sweetness with a blood-red hue.
- Headless Pumpkin: Crisp apples meet vibrant pumpkin flavor, hints of vanilla ice cream and crumbly pie crust in this nostalgic blend that rivals your grandmother’s pie.
"Halloween is Angry Orchard's favorite time of year, and every year we're looking for new ways to make it more fun for our fans, who love horror just as much as they love hard cider," said John Dorman, director of marketing at Angry Orchard. "Ghost Face has been part of Halloween for decades, popping up where you least expect him, and now he's found his way onto our ciders, too."
In addition to the Thriller Variety Pack, Angry Orchard is rolling out limited-edition single-serve cans of Crisp Apple and Crisp Imperial featuring all-new Scream-inspired designs. For those looking to dial up the thrills, Crisp Imperial delivers a bold
"Fun World is proud to be part of this collaboration, and we're excited to bring Ghost Face to fans and collectors in a whole new way as Halloween approaches," said R.J. Torbert, director of licensing and brand enforcement at Fun World.
In any good horror movie, the audience knows something is always lurking around the corner. Angry Orchard is no exception. Fans should stay vigilant for more experiences and surprises still to come throughout the season.
For more information on where to find Angry Orchard, please visit angryorchard.com. Follow along @AngryOrchard on Facebook, X and Instagram.
About Angry Orchard
The leading hard cider across the country¹, Angry Orchard's cider makers experiment with apple varieties near and far to continuously develop new cider styles and flavors. Crafted with real apples and the highest quality ingredients, Angry Orchard is balanced, refreshing, and full of flavor, with a wide variety of styles fit for all. At the home of Angry Orchard on a 60-acre apple orchard in New York's Hudson Valley, the team of cider makers create small-batch experimentation with fruit grown right on-site while offering an experience for guests to sip cider amongst the trees. To learn more about Angry Orchard, visit AngryOrchard.com. Please drink responsibly.
About Paramount Products & Experiences
Paramount Products & Experiences oversees all licensing, merchandising, and location-based experiences for Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading next generation global media and entertainment company. The division brings to life iconic franchises and beloved characters through innovative products and immersive experiences across categories including toys, apparel, publishing, food and beverage, theme parks, hotels, cruises, attractions, and live entertainment. Its global portfolio is powered by content from brands such as Nickelodeon, Paramount Pictures, CBS, MTV, Comedy Central, and Paramount+, and fan-favorite franchises like PAW Patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Star Trek and Yellowstone. To explore our range of consumer products and Paramount-branded merchandise, visit ParamountShop.com.
About Fun World
Fun World has been a leader in the Halloween and Easter industry since 1963, serving retailers around the globe with costumes, masks and décor as well as involvement with the entertainment and licensing projects with the world’s most recognizable mask Ghost Face®.
Source: Nielsen Total US xAOC + Liquor Open State + Conv L52 W/E 6/27/26
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Rachel Kastil Angry Orchard Hard Cider 9737479399 RKastil@golin.com