Samuel Adams’ Summer Ale Census Uncovers the Truth: Summer = Beer
Samuel Adams (NYSE:SAM) has released its Summer Ale Census, revealing key insights about beer consumption patterns during summer months. The survey shows that 90% of drinkers consume beer more frequently in summer, with July being the peak month for beer consumption.
The census highlighted several key findings: backyard BBQs emerged as the #1 summer beer pairing, with 63% preferring burgers, 57% choosing BBQ chicken or ribs, and 48% opting for hot dogs. Regarding drinking patterns, 24% of weekend drinkers start between noon and 2 p.m., while 33% begin between 2 p.m. and 5 p.m.
In conjunction with these findings, Samuel Adams announced its Beers of Summer Variety Pack, featuring Summer Ale, Porch Rocker, American Light, and the new pack-exclusive Blueberry Lager. The variety packs will be available nationwide through July.
Samuel Adams (NYSE:SAM) ha pubblicato il suo Summer Ale Census, rivelando importanti informazioni sulle abitudini di consumo della birra durante i mesi estivi. Il sondaggio mostra che il 90% dei bevitori consuma birra più frequentemente in estate, con luglio come mese di picco per il consumo di birra.
Il censimento ha evidenziato diversi risultati chiave: i barbecue in giardino sono emersi come l'abbinamento estivo numero uno per la birra, con il 63% che preferisce gli hamburger, il 57% che sceglie pollo alla griglia o costolette e il 48% che opta per i hot dog. Per quanto riguarda le abitudini di consumo, il 24% dei bevitori del weekend inizia tra mezzogiorno e le 14, mentre il 33% comincia tra le 14 e le 17.
In concomitanza con questi risultati, Samuel Adams ha annunciato il suo Beers of Summer Variety Pack, che include Summer Ale, Porch Rocker, American Light e il nuovo esclusivo Blueberry Lager. I pack varietà saranno disponibili a livello nazionale per tutto luglio.
Samuel Adams (NYSE:SAM) ha publicado su Summer Ale Census, revelando datos clave sobre los patrones de consumo de cerveza durante los meses de verano. La encuesta muestra que el 90% de los consumidores beben cerveza con más frecuencia en verano, siendo julio el mes pico para el consumo de cerveza.
El censo destacó varios hallazgos importantes: las barbacoas en el patio trasero son la combinación número uno para la cerveza en verano, con un 63% que prefieren hamburguesas, un 57% que eligen pollo a la barbacoa o costillas y un 48% que opta por perritos calientes. En cuanto a los patrones de consumo, el 24% de los bebedores de fin de semana comienzan entre el mediodía y las 2 p.m., mientras que el 33% empieza entre las 2 p.m. y las 5 p.m..
Junto con estos hallazgos, Samuel Adams anunció su Beers of Summer Variety Pack, que incluye Summer Ale, Porch Rocker, American Light y la nueva Blueberry Lager exclusiva del pack. Los packs de variedad estarán disponibles a nivel nacional durante todo julio.
Samuel Adams (NYSE:SAM)는 여름철 맥주 소비 패턴에 대한 주요 인사이트를 공개한 Summer Ale Census를 발표했습니다. 조사에 따르면 음주자의 90%가 여름에 맥주를 더 자주 소비하며, 7월이 맥주 소비가 가장 많은 달로 나타났습니다.
조사 결과에 따르면 뒷마당 바비큐가 여름철 맥주와 가장 잘 어울리는 음식으로 나타났으며, 63%는 햄버거를 선호, 57%는 바비큐 치킨 또는 갈비, 48%는 핫도그를 선택했습니다. 음주 패턴에 대해선 주말 음주자의 24%가 정오부터 오후 2시 사이에 음주를 시작하며, 33%는 오후 2시부터 5시 사이에 시작하는 것으로 나타났습니다.
이와 함께 Samuel Adams는 Summer Ale, Porch Rocker, American Light, 그리고 새로 출시된 팩 전용 Blueberry Lager가 포함된 Beers of Summer Variety Pack을 발표했습니다. 이 다양한 팩은 7월 내내 전국적으로 판매될 예정입니다.
Samuel Adams (NYSE:SAM) a publié son Summer Ale Census, révélant des informations clés sur les habitudes de consommation de bière durant les mois d'été. L'enquête montre que 90 % des buveurs consomment plus fréquemment de la bière en été, avec juillet comme mois de consommation maximale.
Le recensement a mis en lumière plusieurs résultats importants : les barbecues dans le jardin sont l'accord bière numéro un de l'été, avec 63 % préférant les hamburgers, 57 % choisissant le poulet BBQ ou les côtes et 48 % optant pour les hot-dogs. Concernant les habitudes de consommation, 24 % des buveurs du week-end commencent entre midi et 14 heures, tandis que 33 % débutent entre 14 heures et 17 heures.
En parallèle de ces résultats, Samuel Adams a annoncé son Beers of Summer Variety Pack, comprenant Summer Ale, Porch Rocker, American Light et la nouvelle Blueberry Lager exclusive au pack. Les packs variés seront disponibles à l'échelle nationale tout au long du mois de juillet.
Samuel Adams (NYSE:SAM) hat seinen Summer Ale Census veröffentlicht, der wichtige Einblicke in das Bierkonsumverhalten während der Sommermonate liefert. Die Umfrage zeigt, dass 90 % der Konsumenten im Sommer häufiger Bier trinken, wobei Juli der Monat mit dem höchsten Bierkonsum ist.
Die Erhebung hob mehrere zentrale Ergebnisse hervor: Grillpartys im Garten sind die beliebteste Bierbegleitung im Sommer, wobei 63 % Burger bevorzugen, 57 % BBQ-Hähnchen oder Rippchen wählen und 48 % Hot Dogs bevorzugen. Bezüglich der Trinkgewohnheiten beginnen 24 % der Wochenendtrinker zwischen 12 und 14 Uhr, während 33 % zwischen 14 und 17 Uhr starten.
Im Zusammenhang mit diesen Ergebnissen kündigte Samuel Adams sein Beers of Summer Variety Pack an, das Summer Ale, Porch Rocker, American Light und das neue, nur im Pack erhältliche Blueberry Lager enthält. Die Sortimentspakete sind landesweit im Juli erhältlich.
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As drinkers lean into seasonal traditions, Sam Adams’ latest survey reveals the unexpected moments that make Summer Ale the ultimate cold beer for warm weather
Boston, MA, July 01, 2025 (GLOBE NEWSWIRE) -- Samuel Adams, one of the originators of the craft beer movement, releases the Sam Adams Summer Ale Census, providing a unique look at how beer drinkers enjoy drinking a brew during the summer season.
According to the Sam Adams Summer Ale Census,
“Summer’s full of surprise adventures and fun moments – big and small – and nothing pairs better with these occasions than an ice-cold Sam Adams Summer Ale,” said Lauren True, head of brand at Samuel Adams. “The Summer Ale Census highlights the many ways drinkers are soaking it all in and proves that Summer Ale is perfect for each moment —just like we brewed it to be.”
Key Census Findings:
- The #1 summer combo – backyard BBQs and beer. Whether it’s burgers (
63% ), BBQ chicken or ribs (57% ), or hot dogs (48% ), drinkers firmly believe that nothing pairs better with sunshine than beer and firing up the grill. [1] - It’s beer o’clock somewhere – and for many, it starts before happy hour. A majority of weekend drinkers are ready to sip before sunset, with
24% starting between noon and 2 p.m. and33% between 2 p.m. and 5 p.m. [1] - Lawn mowed? Beer earned. For over half of drinkers, household chores like mowing the lawn is reason enough to crack a cold one. [1]
- Who's your beer bud? 1 in 3 said their partner is their go-to drinking mate, while another third pledged loyalty to their best buds. Love or friendship, either way, the summer beer is flowing. [1]
- Nearly 1 in 3 beer drinkers reach for something crisp and clean in summer. But let’s not forget, it’s called sweet summertime for a reason. Fruity, tropical, and citrusy brews are popular with drinkers, too. [1]
The Samuel Adams Beers of Summer Variety Pack unites four refreshing brews crafted for peak summer vibes: the iconic citrus Summer Ale, zesty Porch Rocker, easy-drinking American Light, and the new, pack-exclusive Blueberry Lager. These limited-edition 12 and 24-packs are the all-in-one summer sidekick—perfect for BBQs, beach days, and everything in between. Available nationwide through July—because Summer Starts with Sam.
For more information on the Beers of Summer Variety Pack, visit SamuelAdams.com.
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ABOUT SAMUEL ADAMS: THE BEER
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation's founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world's most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer
ABOUT BOSTON BEER COMPANY
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York and Ohio. For more information, please visit our website at bostonbeer.com, which includes links to our respective brand websites.
[1] Powered by Harris QuestDIY, Sam Adams surveyed 2,094 individuals, aged 25-55 between June 11-12, 2025. Weighting was applied to the total sample by age, gender and region in accordance with the current U.S. Census.
Attachment
Devon Savage Samuel Adams devon.savage@bostonbeer.com HUNTER SamAdams@hunterpr.com
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