TWISTED TEA HARD ICED TEA UNLEASHES ITS BEST SUMMER LINEUP YET WITH A DELICIOUSLY REFRESHING FLAVOR FOR EVERY FAN

Rhea-AI Summary

Boston Beer Company's Twisted Tea Hard Iced Tea announces its summer 2025 lineup featuring three key offerings. The fan-favorite Twisted Tea Rocket Pop returns with its red, white and blue blend of cherry, lemon-lime and blue raspberry flavors, now available in regular and Light versions. Twisted Tea Light expands nationally with 6g sugar, 110 calories, and 4.5% ABV in multiple flavors. Twisted Tea Extreme, featuring 8% ABV, launches nationwide in Lemon and Blue Razz variants in 24-ounce cans. The brand is also running a National Iced Tea Day promotion on June 10, offering fans a chance to win $20 via digital cash cards for their next Twisted Tea purchase through a social media campaign.

Positive

• National expansion of Twisted Tea Extreme with 8% ABV variant shows market growth potential
• Introduction of Light version with lower calories and sugar content appeals to health-conscious consumers
• Strategic timing of product launches for summer season peak demand
• Brand engagement through social media promotion and National Iced Tea Day campaign

Negative

• Heavy reliance on seasonal products may limit year-round sales potential
• Increased competition in the hard tea segment could impact market share

Rocket Pop returns, Extreme goes national, and Light gets loud, proving no one does summer quite like Twisted Tea

BOSTON, June 04, 2025 (GLOBE NEWSWIRE) -- If you needed an excuse to crack open an ice-cold can of Twisted Tea Hard Iced Tea, let this be it! This summer, America’s favorite hard iced tea* is bringing more flavor to fans across the country with a lineup as bright and colorful as the Fourth of July. Whether you’re feeling nostalgic, looking to turn up the flavor or want to keep it light, Twisted Tea has an option for everyone this summer.

What’s on the menu? Here’s what we’ll be crushing this summer:

Twisted Tea Rocket Pop is Back by Popular Demand! Fan-favorite Twisted Tea Rocket Pop is bringing its red, white and blue blast of cherry, lemon-lime and blue raspberry to drinkers from coast-to-coast only available this summer. Made with real brewed tea and a whole lot of fruity flavor, Twisted Tea Rocket Pop is sure to bring the sweet taste of nostalgia to drinkers in what we’re declaring the drink of the summer.

And this summer, Twisted Tea is giving the people what they want: more Rocket Pop! Available now in Twisted Tea’s Party Pack, a brand-new Rocket Pop six-pack and for the first time available in a Light version in Twisted Tea’s Light Party Pack. Rocket Pops for everyone! And speaking of Light…

Twisted Tea Light Expands Its Flavor Lineup. With only 6g of sugar, 110 calories and 4.5% ABV, Twisted Tea Light is heavy on the twisted, light on everything else. Featuring the OG Twisted Tea taste drinkers know and love, Twisted Tea Light is available in a variety of flavors, including our Twisted Tea Light Party Pack that features Light Lemon, Light Half & Half, Light Peach and you heard it right, brand-new Light Rocket Pop! Twisted Tea Light, which initially started as a flavor with a cult-like following in Philly, has become a big way we’re welcoming more fans into the Twisted Tea party.

Twisted Tea Extreme with 8% ABV is Now Available Nationwide. Twisted Tea Extreme brings the smooth and easy-to-drink taste of Twisted Tea, now with an added kick at 8% ABV. Available in Lemon and Blue Razz in 24-ounce cans, Twisted Tea Extreme packs a punch for drinkers looking to up the flavor this summer. Available wherever you buy single serve cans of Twisted Tea, snag a Twisted Tea Extreme to fuel the fun all summer long.

“When you think summer, we want you to think Twisted Tea,” said senior brand director, Erica Taylor. “We’re bringing more flavor and fun to fans across the country during peak Twisted Tea season with an option for everyone. Whether you’re looking to try something new or stick with familiar favorites like Original or Half & Half, Twisted Tea’s got you covered.”

Need another reason to love Twisted Tea? Well, look no further: To celebrate National Iced Tea Day on Tuesday, June 10, Twisted Tea will be celebrating the incredible mash-up of Twisted Tuesday, the brand’s weekly round-up of fan photos, and this momentous holiday by buying fans their next round of Teas!

Here’s how to get in on the fun:

1. Reply to @TwistedTea's National Iced Tea Day post on X with a picture celebrating Twisted Tuesday.
2. Make sure you’re following @TwistedTea on X.
3. Crack open a Twisted Tea and keep an eye on your DMs for a chance to get $20 via a digital cash card to use on your next round of Twisted Tea.

Ready to run out and grab some Teas in the meantime? Visit TwistedTea.com to find Twisted Tea near you and follow along @TwistedTea on Instagram, X and Facebook for more.

About Twisted Tea Hard Iced Tea:
Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy to drink hard tea available in a variety of flavors, including fan favorites, Original and Half & Half. For more information, visit www.twistedtea.com

*Circana MULO + Conv; L52WE 05/05/2025

Attachment

• TWISTED TEA HARD ICED TEA UNLEASHES ITS BEST SUMMER LINEUP YET WITH A DELICIOUSLY REFRESHING FLAVOR FOR EVERY FAN

Taylor Jette
Twisted Tea
4136685373
taylor.jette@bostonbeer.com

Golin
twistedtea@golin.com

FAQ

What new products is SAM's Twisted Tea launching for summer 2025?

Twisted Tea is launching Rocket Pop (returning flavor), expanding Twisted Tea Light nationwide, and releasing Twisted Tea Extreme (8% ABV) nationally in Lemon and Blue Razz flavors.

What is the alcohol content of Twisted Tea Light compared to Twisted Tea Extreme?

Twisted Tea Light contains 4.5% ABV, while Twisted Tea Extreme contains 8% ABV.

How many calories and sugar are in Twisted Tea Light?

Twisted Tea Light contains 110 calories and 6g of sugar per serving.

What flavors are available in the Twisted Tea Light Party Pack?

The Light Party Pack includes Light Lemon, Light Half & Half, Light Peach, and the new Light Rocket Pop flavors.

How can customers participate in Twisted Tea's National Iced Tea Day promotion?

Customers can participate by replying to @TwistedTea's National Iced Tea Day post on X with a Twisted Tuesday celebration picture, following @TwistedTea, and checking DMs for a chance to win $20.