Brag House Holdings Inc. Stock Price, News & Analysis

Brag House Holdings (NASDAQ: TBH), a media-tech platform focused on Gen Z engagement through gaming and college sports, announced that CEO Lavell Juan Malloy II will be featured on Bloomberg TV's RedChip Small Stocks, Big Money™ show on July 12, 2025, at 7 p.m. ET.

The company's platform combines college sports rivalries, casual gaming, and community interaction, partnering with major brands like Coca-Cola, McDonald's, Denver Broncos, and Learfield. Through its Learfield partnership, Brag House has expanded to over 200 universities nationwide. The platform offers B2B data solutions and delivers competitive CPC and CPM rates for brand partners.

Brag House Holdings (NASDAQ: TBH), a media-tech platform focused on gaming, college sports, and Gen Z engagement, announced the initiation of coverage by Zacks Small-Cap Research. The coverage highlights Brag House's innovative platform connecting Gen Z gamers with brands and collegiate sports communities.

Key highlights include the company's strategic partnership with Learfield, providing access to media rights across 200+ NCAA Division schools. Zacks estimates Brag House's target market at $6.7 billion, with significant growth potential through B2B sponsorships, collegiate tournaments, and a planned SaaS-based analytics platform. The report emphasizes Gen Z's projected $360 billion in disposable income and their growing workforce presence by 2030.

Brag House Holdings (NASDAQ: TBH) has announced plans to launch a digital asset platform for Name, Image, and Likeness (NIL) monetization, targeting the underserved market of NCAA athletes. The platform will enable student-athletes across 200+ college campuses to create and sell digital assets like highlight reels and game-day passes through a partnership with Learfield. Brag House will generate revenue through transaction fees and recurring royalties from secondary market trades. The initiative addresses a significant market gap, as 95% of NCAA athletes currently receive minimal NIL compensation. The NIL market is projected to reach $1.5 billion by 2027. The platform will feature a no-code interface, automated smart contracts, and digital wallets for athletes. Initial rollout is planned for late 2025, with full platform capabilities expected in early 2026.

Brag House Holdings (NASDAQ: TBH) announced plans to develop a Name, Image, and Likeness (NIL) initiative to help student-athletes monetize their personal brand through digital collectibles and blockchain experiences. Building on its partnership with Learfield across 200+ NCAA campuses, the initiative aims to create authenticated digital collectibles and unique fan experiences. Student-athletes would retain majority earnings from initial sales and receive revenue shares from resales. The platform would feature a no-code interface with NCAA compliance tools and blockchain technology for secure payments. The NIL market reached $917M in 2022 and is projected to exceed $1.5B by 2027, while NFT trading volume surpassed $24B in 2023. The initiative plans to pilot with select campuses in late 2025, targeting the market of 20M college students and 500K NCAA athletes.

Brag House Holdings (NASDAQ: TBH), a Gen Z engagement platform focused on gaming and college sports, announced delays in filing its Q1 2025 Form 10-Q. The company received a non-compliance notice from Nasdaq on May 27, 2025, but plans to file before the July 28 compliance plan deadline, with no immediate impact on its stock listing. Despite the filing delay, Brag House successfully launched the Brag Gators Gauntlet: Baseball Edition in partnership with Florida Gators Athletics and Learfield, demonstrating its commitment to merging college sports with digital gaming experiences. The company plans to expand these activations across other universities throughout 2025, with the next Brag Gators Gauntlet event scheduled for July 19, 2025.

Brag House Holdings (NASDAQ: TBH) successfully launched its inaugural Brag Gators Gauntlet series in partnership with Florida Gators Athletics and Learfield. The first activation featured a Fortnite tournament on May 17, 2025, serving as a digital gaming tailgate before Florida's baseball victory over Alabama.

The event, limited to 100 competitors, attracted nearly 300 registrations from University of Florida and University of Alabama students and alumni. Michael Yencik (gamertag: MrGittyGut), a UF pre-med student, won the tournament. The initiative is part of Brag House's strategy to integrate NIL opportunities and create loyalty-driven engagement for Gen Z audiences, with plans to expand to other universities across the country in 2025.

Brag House (NASDAQ: TBH) CEO and Co-Founder Lavell Juan Malloy II was featured in Authority Magazine's Startup Revolution series. The profile highlights Brag House's evolution as a Gen Z engagement platform that combines gaming, college sports, and social interaction. The company has secured partnerships with major brands like Coca-Cola, McDonald's, and Learfield for college-aligned gaming activations.

The platform emerged from the void left by EA's NCAA Football game discontinuation and is now developing new initiatives including the Brag Gators Gauntlet series and a subscription-based insights product. According to their recent 10-K filing, Brag House is implementing a multi-university activation roadmap while investing in platform enhancements, branded experiences, NIL-integrated content, and digital loyalty tokens.

Brag House Holdings (NASDAQ: TBH) has launched an investigation into suspected illegal naked short selling of its stock. The company observed several concerning indicators: an 80.79% stock price drop from $6.61 to $1.27 on April 1, 2025, unusually high trading volume nearly equaling the company's public float over multiple days, nine trading halts, and persistent failures to deliver shares. Key evidence includes trading volume reaching 3x the IPO share size, average borrowing rates exceeding 115% in April 2025, and discrepancies in beneficial ownership reporting. The company has alerted the SEC, FINRA, and Nasdaq, requesting immediate investigation. Despite these market challenges, Brag House continues to execute its strategic initiatives in gaming and college sports engagement, including a recent partnership with Learfield.

Brag House Holdings (NASDAQ: TBH) has announced the launch of the 'Brag Gators Gauntlet' Series – Baseball Edition, a Fortnite tournament in partnership with Florida Gators Athletics and Learfield's Florida Gators Sports Properties. The tournament, scheduled for May 17, 2025, will serve as a digital lead-in to the Florida vs. Alabama baseball game.

The tournament will run from 12:00 PM to 4:00 PM EST online, featuring Fortnite No-Build, Solos, Battle Royale format in private lobbies with 4 rounds leading to a final heat. The event is open to current students and alumni from both universities and will be streamed live on the Brag House platform with professional casting and analysis.

This activation marks the first implementation of Brag House's strategic partnership roadmap announced on April 28, 2025, aiming to blend Gen Z fandom, school spirit, and college sports through gaming. The company plans to expand this model across additional campuses in 2025 and beyond.