Toyota Motor North America Reports September, Third Quarter 2025 U.S. Sales Results

Rhea-AI Summary

Toyota Motor North America (NYSE:TM) reported strong September 2025 U.S. sales, with total sales reaching 185,748 vehicles, up 14.2% from September 2024. The company achieved significant growth in electrified vehicle sales, which represented 45.8% of total sales volume with 85,092 units.

For Q3 2025, TMNA delivered 629,137 vehicles, marking a 15.9% increase year-over-year. Toyota Division sales rose 16.4% to 537,528 units, while Lexus Division grew 13.1% to 91,609 vehicles. Notably, electrified vehicle sales for Q3 reached 282,794 units, representing 44.9% of total volume.

The company now offers 30 electrified vehicle options across both Toyota and Lexus brands, maintaining among the lowest incentives among full-line manufacturers.

Positive

• Total sales increased 14.2% in September and 15.9% in Q3 2025
• Electrified vehicles reached 45.8% of total sales volume
• Toyota Division sales up 16.4% in Q3
• Lexus Division sales grew 19.4% in September
• Strong demand across lineup with quick inventory turnover
• Among lowest incentives among full-line manufacturers

Negative

• Some key models showed significant declines (Venza -99.8%, BZ -95.4%)
• Several hybrid models experienced sales decreases
• Tundra sales declined 13.9% in September

Third quarter electrified Toyota and Lexus sales make up over 47 percent of total sales volume

30 electrified vehicle options available between both Toyota and Lexus brands

PLANO, Texas, Oct. 1, 2025 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported September 2025 U.S. sales of 185,748 vehicles, up 14.2 percent on a volume basis and up 9.5 percent on a daily selling rate (DSR) basis versus September 2024. Sales of electrified vehicles for the month totaled 85,092 up 8.1 percent on a volume basis and up 3.6 percent on a DSR basis representing 45.8 percent of total sales volume. 

For the third quarter, TMNA reported sales of 629,137 vehicles, up 15.9 percent on a volume basis and up 14.4 percent on a DSR basis versus the third quarter of 2024. Sales of electrified vehicles for the third quarter totaled 282,794 up 10.5 percent on a volume basis and up 9.1 percent on a DSR basis representing 44.9 percent of total sales volume. 

Toyota division posted September sales of 158,959 vehicles, up 13.4 percent on a volume basis and up 8.7 percent on a DSR basis. For the quarter, Toyota division reported sales of 537,528 vehicles, up 16.4 percent on a volume basis and up 14.9 percent on a DSR basis. 

Lexus division posted September sales of 26,789 vehicles, up 19.4 percent on a volume basis and up 14.4 percent on a DSR basis. For the quarter, Lexus division reported sales of 91,609 vehicles, up 13.1 percent on a volume basis and up 11.6 percent on a DSR basis.

"Strong customer demand continues across our entire lineup, and vehicles are selling as fast as we build them," said Andrew Gilleland, senior vice president at Toyota Motor North America. "As we gear up for the next-generation RAV4, the current model remains a customer favorite. Our multi-pathway powertrain strategy is also driving steady growth, with electrified vehicles nearing 50% of our sales."

September and Third Quarter 2025 Highlights (volume basis unless otherwise noted) 

TMNA:

• September sales up 14.2 percent
• September electrified vehicle sales of 85,092, up 8.1 percent; represents 45.8 percent of total sales volume
• Third quarter sales up 15.9 percent
• Third quarter electrified vehicle sales of 282,794, up 10.5 percent; represents 44.9 percent of total sales volume
• 30 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands
• Among the lowest incentives among full-line manufacturers

Toyota Division:

• September sales up 13.4 percent
• September electrified vehicle sales of 76,196, up 7.8 percent
• Third quarter sales up 16.4 percent
• Third quarter electrified vehicle sales of 251,821, up 10.8 percent

Lexus Division:

• September sales up 19.4 percent
• September electrified vehicle sales of 8,896, up 11.2 percent
• Third quarter sales up 13.1 percent
• Third quarter electrified vehicle sales of 30,973, up 8.6 percent

About Toyota 
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.   

Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles. 

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company's U.S. operating sites.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media contact:
Derrick Brown
derrick.brown@toyota.com

 

TOYOTA  U.S. SALES SUMMARY
September 2025
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2025	2024	DSR %	VOL %	2025	2024	DSR %	VOL %
TOTAL TMNA	185,748	162,595	9.5	14.2	1,865,876	1,729,519	8.4	7.9
TOTAL TOYOTA DIV.	158,959	140,152	8.7	13.4	1,595,301	1,481,319	8.2	7.7
TOTAL LEXUS DIV.	26,789	22,443	14.4	19.4	270,575	248,200	9.5	9
COROLLA	18,457	15,761	12.2	17.1	179,983	177,092	2.1	1.6
SUPRA	221	217	-2.4	1.8	2,009	2,329	-13.4	-13.7
GR86 (INCL FR-S)	652	498	25.5	30.9	8,107	9,643	-15.6	-15.9
MIRAI	45	30	43.8	50.0	157	346	-54.4	-54.6
CROWN	1,139	819	33.3	39.1	8,689	17,434	-49.9	-50.2
PRIUS	3,813	5,255	-30.5	-27.4	46,777	28,642	64	63.3
CAMRY	24,521	22,934	2.5	6.9	234,426	227,576	3.5	3
TOTAL TOYOTA DIV. CAR	48,849	45,515	2.9	7.3	480,151	463,074	4.1	3.7
IS	1,429	1,168	17.2	22.3	14,668	14,391	2.4	1.9
RC	97	112	-17.0	-13.4	1,080	1,370	-20.8	-21.2
ES	3,208	2,873	7.0	11.7	29,788	30,284	-1.2	-1.6
LS	44	150	-71.9	-70.7	894	1,706	-47.4	-47.6
LC	50	102	-53.0	-51.0	1,004	1,294	-22.1	-22.4
TOTAL LEXUS DIV. CAR	4,828	4,405	5.0	9.6	47,434	49,049	-2.9	-3.3
TOTAL TMNA CAR	53,677	49,920	3.0	7.5	527,585	512,123	3.5	3
BZ	61	1,324	-95.6	-95.4	12,264	13,577	-9.3	-9.7
RAV4	36,599	31,296	12.1	16.9	358,134	350,331	2.7	2.2
COROLLA CROSS	6,386	6,282	-2.6	1.7	73,341	67,674	8.8	8.4
CROWN SIGNIA	1,057	1,711	-40.8	-38.2	16,277	2,281	616.7	613.6
VENZA	4	1,748	-99.8	-99.8	703	29,790	-97.6	-97.6
HIGHLANDER	4,083	5,060	-22.7	-19.3	42,677	77,287	-44.5	-44.8
GRAND HIGHLANDER	10,494	10	100,000.0	105,000.0	99,833	55,410	81	80.2
4RUNNER	8,844	5,745	12.0	16.9	67,001	89,191	-39.9	-40.1
SEQUOIA	2,036	1,854	5.2	9.8	18,486	19,290	-3.7	-4.2
LAND CRUISER	2,145	3,059	-32.8	-29.9	35,146	18,296	92.9	92.1
TOTAL TOYOTA DIV. SUV	71,709	58,089	18.3	23.4	723,865	723,128	0.5	0.1
SIENNA	7,802	6,665	12.2	17.1	75,876	50,789	50.0	49.4
TACOMA	20,392	18,027	8.4	13.1	204,464	126,805	61.9	61.2
TUNDRA	10,207	11,856	-17.5	-13.9	110,945	117,523	-5.2	-5.6
TOTAL TOYOTA DIV. PICKUP	30,599	29,883	-1.9	2.4	315,409	244,328	29.7	29.1
TOTAL TOYOTA DIV. TRUCK	110,110	94,637	11.5	16.3	1,115,150	1,018,245	10.0	9.5
UX	426	402	1.6	6.0	6,899	6,881	0.7	0.3
NX	5,192	5,034	-1.2	3.1	57,256	53,515	7.5	7.0
RZ	86	523	-84.2	-83.6	5,339	8,381	-36.0	-36.3
RX	8,682	8,590	-3.1	1.1	80,427	83,341	-3.1	-3.5
TX	4,418	1	423000.0	442000.0	39,546	21,315	86.3	85.5
GX	2,602	3,022	-17.5	-13.9	28,244	20,906	35.7	35.1
LX	555	466	14.1	19.1	5,430	4,812	13.3	12.8
TOTAL LEXUS DIV. TRUCK	21,961	18,038	16.7	21.7	223,141	199,151	12.5	12.0
TOTAL TMNA TRUCK	132,071	112,675	12.3	17.2	1,338,291	1,217,396	10.4	9.9
Selling Days	24	23			229	230
DSR = Daily Selling Rate
TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY
September 2025
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2025	2024	DSR %	VOL%	2025	2024	DSR %	VOL%
TOYOTA PRIUS HYBRID	2,111	3,832	-47.2	-44.9	34,237	20,331	69.1	68.4
TOYOTA PRIUS PLUG-IN HYBRID	1,702	1,423	14.6	19.6	12,540	8,311	51.5	50.9
TOYOTA COROLLA HYBRID	2,365	3,048	-25.6	-22.4	37,135	40,152	-7.1	-7.5
TOYOTA CAMRY HYBRID	24,516	22,905	2.6	7.0	234,369	122,989	91.4	90.6
TOYOTA MIRAI	45	30	43.8	50.0	157	346	-54.4	-54.6
TOYOTA CROWN	1,139	819	33.3	39.1	8,689	17,434	-49.9	-50.2
TOYOTA SIENNA HYBRID	7,801	6,663	12.2	17.1	75,867	50,769	50.1	49.4
TOYOTA 4RUNNER HYBRID	2,127	0	0	0	13,600	0	0	0
TOYOTA HIGHLANDER HYBRID	1,771	2,424	-30.0	-26.9	19,842	15,992	24.6	24.1
TOYOTA GRAND HIGHLANDER HYBRID	5,329	10	50,970.0	53,190.0	48,563	20,592	136.9	135.8
TOYOTA SEQUOIA HYBRID	2,036	1,853	5.3	9.9	18,486	19,286	-3.7	-4.1
TOYOTA LAND CRUISER HYBRID	2,145	3,059	-32.8	-29.9	35,146	18,296	92.9	92.1
TOYOTA BZ4X BEV	61	1,324	-95.6	-95.4	12,264	13,577	-9.3	-9.7
TOYOTA RAV4 HYBRID	12,830	12,761	-3.6	0.5	139,446	152,328	-8.1	-8.5
TOYOTA RAV4 PLUG-IN HYBRID	1,952	2,081	-10.1	-6.2	16,776	24,580	-31.5	-31.7
TOYOTA COROLLA CROSS HYBRID	2,214	2,112	0.5	4.8	24,594	25,259	-2.2	-2.6
TOYOTA CROWN SIGNIA	1,057	1,711	-40.8	-38.2	16,277	2,281	616.7	613.6
TOYOTA VENZA HYBRID	4	1,748	-99.8	-99.8	703	29,790	-97.6	-97.6
TOYOTA TACOMA HYBRID	2,354	1,506	49.8	56.3	22,773	4,526	405.4	403.2
TOYOTA TUNDRA HYBRID	2,637	1,374	83.9	91.9	22,065	33,679	-34.2	-34.5
LEXUS ES HYBRID	1,472	1,394	1.2	5.6	13,671	12,979	5.8	5.3
LEXUS UX HYBRID	426	402	1.6	6.0	6,899	6,881	0.7	0.3
LEXUS LX HYBRID	261	0	0	0	1,987	0	0	0
LEXUS NX HYBRID	2,089	1,786	12.1	17.0	23,002	19,485	18.6	18.0
LEXUS NX PLUG-IN HYBRID	289	384	-27.9	-24.7	5,658	4,866	16.8	16.3
LEXUS RZ BEV	86	523	-84.2	-83.6	5,339	8,381	-36.0	-36.3
LEXUS RX HYBRID	2,915	3,130	-10.7	-6.9	29,546	30,105	-1.4	-1.9
LEXUS RX PLUG-IN HYBRID	412	372	6.1	10.8	4,733	2,819	68.6	67.9
LEXUS TX HYBRID	858	3	27,308.0	28,500.0	7,311	3,549	106.9	106.0
LEXUS TX PLUG-IN HYBRID	83	2	3,877.0	4,050.0	689	383	80.7	79.9
LEXUS LS HYBRID	5	3	59.7	66.7	34	77	-55.7	-55.8
LEXUS LC HYBRID	0	1	-100	-100	9	14	-35.4	-35.7
TOTAL TMNA Electrified Vehicles	85,092	78,683	3.6	8.1	892,408	710,060	26.2	25.7
TOTAL TOYOTA Electrified Vehicles	76,196	70,683	3.3	7.8	793,530	620,521	28.4	27.9
TOTAL LEXUS Electrified Vehicles	8,896	8,000	6.6	11.2	98,878	89,539	10.9	10.4
TOTAL TMNA SALES RATIO	45.8 %	48.4 %			47.8 %	41.1 %
Selling Days	24	23			229	230

 

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SOURCE Toyota Motor North America

FAQ

What were Toyota's total U.S. sales for September 2025?

Toyota reported total U.S. sales of 185,748 vehicles in September 2025, representing a 14.2% increase compared to September 2024.

What percentage of Toyota's sales were electrified vehicles in Q3 2025?

Electrified vehicles made up 44.9% of total sales volume in Q3 2025, with 282,794 electrified units sold.

How did Toyota's (TM) Lexus division perform in September 2025?

Lexus division posted September sales of 26,789 vehicles, up 19.4% on a volume basis compared to the previous year.

How many electrified vehicle options does Toyota offer in 2025?

Toyota offers 30 electrified vehicle options across both Toyota and Lexus brands in their dealerships.

What was Toyota's Q3 2025 total sales volume?

Toyota's total Q3 2025 sales reached 629,137 vehicles, marking a 15.9% increase compared to Q3 2024.