Toyota Motor North America Reports September, Third Quarter 2025 U.S. Sales Results
Toyota Motor North America (NYSE:TM) reported strong September 2025 U.S. sales, with total sales reaching 185,748 vehicles, up 14.2% from September 2024. The company achieved significant growth in electrified vehicle sales, which represented 45.8% of total sales volume with 85,092 units.
For Q3 2025, TMNA delivered 629,137 vehicles, marking a 15.9% increase year-over-year. Toyota Division sales rose 16.4% to 537,528 units, while Lexus Division grew 13.1% to 91,609 vehicles. Notably, electrified vehicle sales for Q3 reached 282,794 units, representing 44.9% of total volume.
The company now offers 30 electrified vehicle options across both Toyota and Lexus brands, maintaining among the lowest incentives among full-line manufacturers.
Toyota Motor North America (NYSE: TM) ha riportato una robusta vendita negli Stati Uniti a settembre 2025, con un volume totale di 185.748 veicoli, in crescita del 14,2% rispetto a settembre 2024. L'azienda ha registrato una crescita significativa delle vendite di veicoli elettrificati, che hanno rappresentato il 45,8% del volume totale con 85.092 unità.
Per il terzo trimestre 2025, TMNA ha consegnato 629.137 veicoli, segnando un incremento annuo del 15,9%. Le vendite della Divisione Toyota sono aumentate del 16,4% a 537.528 unità, mentre la Divisione Lexus è cresciuta del 13,1% a 91.609 veicoli. In particolare, le vendite di veicoli elettrificati per il Q3 hanno raggiunto 282.794 unità, pari al 44,9% del volume totale.
L'azienda offre ora 30 opzioni di veicoli elettrificati tra i marchi Toyota e Lexus, mantenendosi tra le aziende con i più bassi incentivi tra i produttori a catalogo completo.
Toyota Motor North America (NYSE: TM) informó ventas sólidas en Estados Unidos en septiembre de 2025, con un total de 185.748 vehículos vendidos, un aumento del 14,2% respecto a septiembre de 2024. La empresa logró un crecimiento significativo en ventas de vehículos electrificados, que representaron el 45,8% del volumen total con 85.092 unidades.
Para el tercer trimestre de 2025, TMNA entregó 629.137 vehículos, lo que supone un incremento interanual del 15,9%. Las ventas de la División Toyota subieron un 16,4% a 537.528 unidades, mientras que la División Lexus creció un 13,1% a 91.609 vehículos. Es notable que, las ventas de vehículos electrificados para el Q3 alcanzaron 282.794 unidades, lo que representa el 44,9% del volumen total.
La empresa ahora ofrece 30 opciones de vehículos electrificados entre las marcas Toyota y Lexus, manteniéndose entre las compañías con los incentivos más bajos entre los fabricantes de toda la gama.
토요타 모터 노스 아메리카(Toyota Motor North America, NYSE: TM)는 2025년 9월 미국 판매 실적이 강세를 보였다고 발표했습니다. 총 판매 대수 185,748대로 2024년 9월 대비 14.2% 증가했습니다. 전기화 차량 판매가 큰 폭으로 증가했고 총 판매량의 45.8%를 차지하며 85,092대를 기록했습니다.
2025년 3분기(T3)에는 TMNA가 629,137대를 인도하며 전년 동기 대비 15.9% 증가했습니다. 토요타 부문은 16.4% 증가한 537,528대, 렉서스 부문은 13.1% 증가한 91,609대였습니다. 특히 3분기의 전기화 차량 판매는 282,794대에 달해 총 물량의 44.9%를 차지했습니다.
회사 측은 이제 토요타와 렉서스 브랜드 전반에 걸쳐 30대의 전기화 차량 옵션을 제공하며, 풀라인 제조업체 중에서 인센티브가 가장 낮은 편에 속합니다.
Toyota Motor North America (NYSE: TM) a enregistré des ventes solides aux États‑Unis en septembre 2025, avec un total de 185 748 véhicules vendus, en hausse de 14,2 % par rapport à septembre 2024. L'entreprise a enregistré une croissance significative des ventes de véhicules électrifiés, représentant 45,8 % du volume total avec 85 092 unités.
Pour le T3 2025, TMNA a livré 629 137 véhicules, soit une hausse de 15,9 % en glissement annuel. Les ventes de la division Toyota ont augmenté de 16,4 % à 537 528 unités, tandis que la division Lexus a progressé de 13,1 % à 91 609 véhicules. Fait notable, les ventes de véhicules électrifiés au T3 ont atteint 282 794 unités, représentant 44,9 % du volume total.
L'entreprise propose désormais 30 options de véhicules électrifiés sur les marques Toyota et Lexus, se maintenant parmi les constructeurs à catalogue complet avec les incitations les plus basses.
Toyota Motor North America (NYSE: TM) meldete starke US-Verkäufe im September 2025, wobei insgesamt 185.748 Fahrzeuge verkauft wurden, ein Anstieg von 14,2 % gegenüber September 2024. Das Unternehmen verzeichnete erhebliches Wachstum bei Verkäufen von elektrifizierten Fahrzeugen, die 45,8 % des Gesamtvolumens ausmachten mit 85.092 Einheiten.
Für das dritte Quartal 2025 lieferte TMNA 629.137 Fahrzeuge, was einem Anstieg von 15,9 % gegenüber dem Vorjahr entspricht. Die Toyota-Division verzeichnete einen Zuwachs von 16,4 % auf 537.528 Einheiten, während die Lexus-Division um 13,1 % auf 91.609 Fahrzeuge zunahm. Bemerkenswert, die Verkäufe von elektrifizierten Fahrzeugen im Q3 erreichten 282.794 Einheiten, was 44,9 % des Gesamtvolumens bedeutet.
Das Unternehmen bietet nun 30 elektrifizierte Fahrzeugoptionen über beide Marken Toyota und Lexus hinweg an und gehört damit zu den Herstellern mit den niedrigsten Anreizen im Vollsortiment.
تويوتا موتور نورث أمريكا (NYSE: TM) أبلغت عن مبيعات قوية في الولايات المتحدة خلال سبتمبر 2025، حيث وصل إجمالي المبيعات إلى 185,748 مركبة، بارتفاع قدره 14.2% مقارنةً مع سبتمبر 2024. حققت الشركة نمواً ملحوظاً في مبيعات المركبات المُكَهَّنة كهربائياً، التي شكلت 45.8% من حجم المبيعات الإجمالي بواقع 85,092 وحدة.
في الربع الثالث من 2025، سلمت TMNA 629,137 مركبة، بارتفاع قدره 15.9% مقارنة بالعام السابق. وزادت مبيعات قسم تويوتا بنسبة 16.4% إلى 537,528 وحدة، بينما نمى قسم لكزس بنسبة 13.1% إلى 91,609 مركبات. من الجدير بالذكر أن مبيعات المركبات الكهربائية في الربع الثالث بلغت 282,794 وحدة، مما يمثل 44.9% من الحجم الإجمالي.
تقدم الشركة الآن 30 خياراً من المركبات الكهربائية عبر علامتي تويوتا ولكزس، مع الحفاظ على واحد من أدنى الحوافز بين المصنعين في تشكيلة كاملة.
丰田汽车北美区（NYSE: TM）报告称2025年9月美国销售强劲，总销量为185,748辆，较2024年9月增长14.2%。在电气化车辆方面实现显著增长，占总销售量的45.8%，达到85,092辆。
在2025年第三季度，TMNA交付了629,137辆，同比增长15.9%。丰田事业部销量增长16.4%至537,528辆，雷克萨斯事业部增长13.1%至91,609辆。值得注意的是，第三季度的电气化车辆销量达到282,794辆，占总量的44.9%。
公司现在在丰田和雷克萨斯品牌下提供30款电气化车型，在全线厂商中维持较低的激励水平。
- Total sales increased 14.2% in September and 15.9% in Q3 2025
- Electrified vehicles reached 45.8% of total sales volume
- Toyota Division sales up 16.4% in Q3
- Lexus Division sales grew 19.4% in September
- Strong demand across lineup with quick inventory turnover
- Among lowest incentives among full-line manufacturers
- Some key models showed significant declines (Venza -99.8%, BZ -95.4%)
- Several hybrid models experienced sales decreases
- Tundra sales declined 13.9% in September
Insights
Toyota posts strong Q3 sales with 15.9% growth and electrified vehicles approaching 50% of total volume, indicating successful multi-powertrain strategy.
Toyota's Q3 2025 results reveal impressive momentum with total sales of
Looking at brand performance, the Toyota division grew
The data reveals Toyota's pragmatic electrification strategy is working effectively. Rather than focusing exclusively on pure EVs (with BZ4X sales down
Toyota's sales velocity comment that "vehicles are selling as fast as we build them" indicates strong demand paired with appropriate inventory management. With
Third quarter electrified Toyota and Lexus sales make up over 47 percent of total sales volume
30 electrified vehicle options available between both Toyota and Lexus brands
For the third quarter, TMNA reported sales of 629,137 vehicles, up 15.9 percent on a volume basis and up 14.4 percent on a DSR basis versus the third quarter of 2024. Sales of electrified vehicles for the third quarter totaled 282,794 up 10.5 percent on a volume basis and up 9.1 percent on a DSR basis representing 44.9 percent of total sales volume.
Toyota division posted September sales of 158,959 vehicles, up 13.4 percent on a volume basis and up 8.7 percent on a DSR basis. For the quarter, Toyota division reported sales of 537,528 vehicles, up 16.4 percent on a volume basis and up 14.9 percent on a DSR basis.
Lexus division posted September sales of 26,789 vehicles, up 19.4 percent on a volume basis and up 14.4 percent on a DSR basis. For the quarter, Lexus division reported sales of 91,609 vehicles, up 13.1 percent on a volume basis and up 11.6 percent on a DSR basis.
"Strong customer demand continues across our entire lineup, and vehicles are selling as fast as we build them," said Andrew Gilleland, senior vice president at Toyota Motor North America. "As we gear up for the next-generation RAV4, the current model remains a customer favorite. Our multi-pathway powertrain strategy is also driving steady growth, with electrified vehicles nearing
September and Third Quarter 2025 Highlights (volume basis unless otherwise noted)
TMNA:
- September sales up 14.2 percent
- September electrified vehicle sales of 85,092, up 8.1 percent; represents 45.8 percent of total sales volume
- Third quarter sales up 15.9 percent
- Third quarter electrified vehicle sales of 282,794, up 10.5 percent; represents 44.9 percent of total sales volume
- 30 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands
- Among the lowest incentives among full-line manufacturers
Toyota Division:
- September sales up 13.4 percent
- September electrified vehicle sales of 76,196, up 7.8 percent
- Third quarter sales up 16.4 percent
- Third quarter electrified vehicle sales of 251,821, up 10.8 percent
Lexus Division:
- September sales up 19.4 percent
- September electrified vehicle sales of 8,896, up 11.2 percent
- Third quarter sales up 13.1 percent
- Third quarter electrified vehicle sales of 30,973, up 8.6 percent
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the
Toyota directly employs nearly 48,000 people in the
Through its Driving Possibilities initiative, the Toyota
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media contact:
Derrick Brown
derrick.brown@toyota.com
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TOYOTA |
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September 2025 |
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-- CURRENT MONTH -- |
-- CALENDAR YEAR TO DATE -- |
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2025 |
2024 |
DSR % |
VOL % |
2025 |
2024 |
DSR % |
VOL % |
|
TOTAL TMNA |
185,748 |
162,595 |
9.5 |
14.2 |
1,865,876 |
1,729,519 |
8.4 |
7.9 |
|
TOTAL TOYOTA DIV. |
158,959 |
140,152 |
8.7 |
13.4 |
1,595,301 |
1,481,319 |
8.2 |
7.7 |
|
TOTAL LEXUS DIV. |
26,789 |
22,443 |
14.4 |
19.4 |
270,575 |
248,200 |
9.5 |
9 |
|
COROLLA |
18,457 |
15,761 |
12.2 |
17.1 |
179,983 |
177,092 |
2.1 |
1.6 |
|
SUPRA |
221 |
217 |
-2.4 |
1.8 |
2,009 |
2,329 |
-13.4 |
-13.7 |
|
GR86 (INCL FR-S) |
652 |
498 |
25.5 |
30.9 |
8,107 |
9,643 |
-15.6 |
-15.9 |
|
MIRAI |
45 |
30 |
43.8 |
50.0 |
157 |
346 |
-54.4 |
-54.6 |
|
CROWN |
1,139 |
819 |
33.3 |
39.1 |
8,689 |
17,434 |
-49.9 |
-50.2 |
|
PRIUS |
3,813 |
5,255 |
-30.5 |
-27.4 |
46,777 |
28,642 |
64 |
63.3 |
|
CAMRY |
24,521 |
22,934 |
2.5 |
6.9 |
234,426 |
227,576 |
3.5 |
3 |
|
TOTAL TOYOTA DIV. CAR |
48,849 |
45,515 |
2.9 |
7.3 |
480,151 |
463,074 |
4.1 |
3.7 |
|
IS |
1,429 |
1,168 |
17.2 |
22.3 |
14,668 |
14,391 |
2.4 |
1.9 |
|
RC |
97 |
112 |
-17.0 |
-13.4 |
1,080 |
1,370 |
-20.8 |
-21.2 |
|
ES |
3,208 |
2,873 |
7.0 |
11.7 |
29,788 |
30,284 |
-1.2 |
-1.6 |
|
LS |
44 |
150 |
-71.9 |
-70.7 |
894 |
1,706 |
-47.4 |
-47.6 |
|
LC |
50 |
102 |
-53.0 |
-51.0 |
1,004 |
1,294 |
-22.1 |
-22.4 |
|
TOTAL LEXUS DIV. CAR |
4,828 |
4,405 |
5.0 |
9.6 |
47,434 |
49,049 |
-2.9 |
-3.3 |
|
TOTAL TMNA CAR |
53,677 |
49,920 |
3.0 |
7.5 |
527,585 |
512,123 |
3.5 |
3 |
|
BZ |
61 |
1,324 |
-95.6 |
-95.4 |
12,264 |
13,577 |
-9.3 |
-9.7 |
|
RAV4 |
36,599 |
31,296 |
12.1 |
16.9 |
358,134 |
350,331 |
2.7 |
2.2 |
|
COROLLA CROSS |
6,386 |
6,282 |
-2.6 |
1.7 |
73,341 |
67,674 |
8.8 |
8.4 |
|
CROWN SIGNIA |
1,057 |
1,711 |
-40.8 |
-38.2 |
16,277 |
2,281 |
616.7 |
613.6 |
|
VENZA |
4 |
1,748 |
-99.8 |
-99.8 |
703 |
29,790 |
-97.6 |
-97.6 |
|
HIGHLANDER |
4,083 |
5,060 |
-22.7 |
-19.3 |
42,677 |
77,287 |
-44.5 |
-44.8 |
|
GRAND HIGHLANDER |
10,494 |
10 |
100,000.0 |
105,000.0 |
99,833 |
55,410 |
81 |
80.2 |
|
4RUNNER |
8,844 |
5,745 |
12.0 |
16.9 |
67,001 |
89,191 |
-39.9 |
-40.1 |
|
SEQUOIA |
2,036 |
1,854 |
5.2 |
9.8 |
18,486 |
19,290 |
-3.7 |
-4.2 |
|
LAND CRUISER |
2,145 |
3,059 |
-32.8 |
-29.9 |
35,146 |
18,296 |
92.9 |
92.1 |
|
TOTAL TOYOTA DIV. SUV |
71,709 |
58,089 |
18.3 |
23.4 |
723,865 |
723,128 |
0.5 |
0.1 |
|
SIENNA |
7,802 |
6,665 |
12.2 |
17.1 |
75,876 |
50,789 |
50.0 |
49.4 |
|
TACOMA |
20,392 |
18,027 |
8.4 |
13.1 |
204,464 |
126,805 |
61.9 |
61.2 |
|
TUNDRA |
10,207 |
11,856 |
-17.5 |
-13.9 |
110,945 |
117,523 |
-5.2 |
-5.6 |
|
TOTAL TOYOTA DIV. PICKUP |
30,599 |
29,883 |
-1.9 |
2.4 |
315,409 |
244,328 |
29.7 |
29.1 |
|
TOTAL TOYOTA DIV. TRUCK |
110,110 |
94,637 |
11.5 |
16.3 |
1,115,150 |
1,018,245 |
10.0 |
9.5 |
|
UX |
426 |
402 |
1.6 |
6.0 |
6,899 |
6,881 |
0.7 |
0.3 |
|
NX |
5,192 |
5,034 |
-1.2 |
3.1 |
57,256 |
53,515 |
7.5 |
7.0 |
|
RZ |
86 |
523 |
-84.2 |
-83.6 |
5,339 |
8,381 |
-36.0 |
-36.3 |
|
RX |
8,682 |
8,590 |
-3.1 |
1.1 |
80,427 |
83,341 |
-3.1 |
-3.5 |
|
TX |
4,418 |
1 |
423000.0 |
442000.0 |
39,546 |
21,315 |
86.3 |
85.5 |
|
GX |
2,602 |
3,022 |
-17.5 |
-13.9 |
28,244 |
20,906 |
35.7 |
35.1 |
|
LX |
555 |
466 |
14.1 |
19.1 |
5,430 |
4,812 |
13.3 |
12.8 |
|
TOTAL LEXUS DIV. TRUCK |
21,961 |
18,038 |
16.7 |
21.7 |
223,141 |
199,151 |
12.5 |
12.0 |
|
TOTAL TMNA TRUCK |
132,071 |
112,675 |
12.3 |
17.2 |
1,338,291 |
1,217,396 |
10.4 |
9.9 |
|
Selling Days |
24 |
23 |
|
|
229 |
230 |
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DSR = Daily Selling Rate |
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TOYOTA |
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September 2025 |
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|
-- CURRENT MONTH -- |
|
-- CALENDAR YEAR TO DATE -- |
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|
2025 |
2024 |
DSR % |
VOL% |
2025 |
2024 |
DSR % |
VOL% |
|
TOYOTA PRIUS HYBRID |
2,111 |
3,832 |
-47.2 |
-44.9 |
34,237 |
20,331 |
69.1 |
68.4 |
|
TOYOTA PRIUS PLUG-IN HYBRID |
1,702 |
1,423 |
14.6 |
19.6 |
12,540 |
8,311 |
51.5 |
50.9 |
|
TOYOTA COROLLA HYBRID |
2,365 |
3,048 |
-25.6 |
-22.4 |
37,135 |
40,152 |
-7.1 |
-7.5 |
|
TOYOTA CAMRY HYBRID |
24,516 |
22,905 |
2.6 |
7.0 |
234,369 |
122,989 |
91.4 |
90.6 |
|
TOYOTA MIRAI |
45 |
30 |
43.8 |
50.0 |
157 |
346 |
-54.4 |
-54.6 |
|
TOYOTA CROWN |
1,139 |
819 |
33.3 |
39.1 |
8,689 |
17,434 |
-49.9 |
-50.2 |
|
TOYOTA SIENNA HYBRID |
7,801 |
6,663 |
12.2 |
17.1 |
75,867 |
50,769 |
50.1 |
49.4 |
|
TOYOTA 4RUNNER HYBRID |
2,127 |
0 |
0 |
0 |
13,600 |
0 |
0 |
0 |
|
TOYOTA HIGHLANDER HYBRID |
1,771 |
2,424 |
-30.0 |
-26.9 |
19,842 |
15,992 |
24.6 |
24.1 |
|
TOYOTA GRAND HIGHLANDER HYBRID |
5,329 |
10 |
50,970.0 |
53,190.0 |
48,563 |
20,592 |
136.9 |
135.8 |
|
TOYOTA SEQUOIA HYBRID |
2,036 |
1,853 |
5.3 |
9.9 |
18,486 |
19,286 |
-3.7 |
-4.1 |
|
TOYOTA LAND CRUISER HYBRID |
2,145 |
3,059 |
-32.8 |
-29.9 |
35,146 |
18,296 |
92.9 |
92.1 |
|
TOYOTA BZ4X BEV |
61 |
1,324 |
-95.6 |
-95.4 |
12,264 |
13,577 |
-9.3 |
-9.7 |
|
TOYOTA RAV4 HYBRID |
12,830 |
12,761 |
-3.6 |
0.5 |
139,446 |
152,328 |
-8.1 |
-8.5 |
|
TOYOTA RAV4 PLUG-IN HYBRID |
1,952 |
2,081 |
-10.1 |
-6.2 |
16,776 |
24,580 |
-31.5 |
-31.7 |
|
TOYOTA COROLLA CROSS HYBRID |
2,214 |
2,112 |
0.5 |
4.8 |
24,594 |
25,259 |
-2.2 |
-2.6 |
|
TOYOTA CROWN SIGNIA |
1,057 |
1,711 |
-40.8 |
-38.2 |
16,277 |
2,281 |
616.7 |
613.6 |
|
TOYOTA VENZA HYBRID |
4 |
1,748 |
-99.8 |
-99.8 |
703 |
29,790 |
-97.6 |
-97.6 |
|
TOYOTA TACOMA HYBRID |
2,354 |
1,506 |
49.8 |
56.3 |
22,773 |
4,526 |
405.4 |
403.2 |
|
TOYOTA TUNDRA HYBRID |
2,637 |
1,374 |
83.9 |
91.9 |
22,065 |
33,679 |
-34.2 |
-34.5 |
|
LEXUS ES HYBRID |
1,472 |
1,394 |
1.2 |
5.6 |
13,671 |
12,979 |
5.8 |
5.3 |
|
LEXUS UX HYBRID |
426 |
402 |
1.6 |
6.0 |
6,899 |
6,881 |
0.7 |
0.3 |
|
LEXUS LX HYBRID |
261 |
0 |
0 |
0 |
1,987 |
0 |
0 |
0 |
|
LEXUS NX HYBRID |
2,089 |
1,786 |
12.1 |
17.0 |
23,002 |
19,485 |
18.6 |
18.0 |
|
LEXUS NX PLUG-IN HYBRID |
289 |
384 |
-27.9 |
-24.7 |
5,658 |
4,866 |
16.8 |
16.3 |
|
LEXUS RZ BEV |
86 |
523 |
-84.2 |
-83.6 |
5,339 |
8,381 |
-36.0 |
-36.3 |
|
LEXUS RX HYBRID |
2,915 |
3,130 |
-10.7 |
-6.9 |
29,546 |
30,105 |
-1.4 |
-1.9 |
|
LEXUS RX PLUG-IN HYBRID |
412 |
372 |
6.1 |
10.8 |
4,733 |
2,819 |
68.6 |
67.9 |
|
LEXUS TX HYBRID |
858 |
3 |
27,308.0 |
28,500.0 |
7,311 |
3,549 |
106.9 |
106.0 |
|
LEXUS TX PLUG-IN HYBRID |
83 |
2 |
3,877.0 |
4,050.0 |
689 |
383 |
80.7 |
79.9 |
|
LEXUS LS HYBRID |
5 |
3 |
59.7 |
66.7 |
34 |
77 |
-55.7 |
-55.8 |
|
LEXUS LC HYBRID |
0 |
1 |
-100 |
-100 |
9 |
14 |
-35.4 |
-35.7 |
|
TOTAL TMNA Electrified Vehicles |
85,092 |
78,683 |
3.6 |
8.1 |
892,408 |
710,060 |
26.2 |
25.7 |
|
TOTAL TOYOTA Electrified Vehicles |
76,196 |
70,683 |
3.3 |
7.8 |
793,530 |
620,521 |
28.4 |
27.9 |
|
TOTAL LEXUS Electrified Vehicles |
8,896 |
8,000 |
6.6 |
11.2 |
98,878 |
89,539 |
10.9 |
10.4 |
|
TOTAL TMNA SALES RATIO |
45.8 % |
48.4 % |
|
|
47.8 % |
41.1 % |
|
|
|
Selling Days |
24 |
23 |
|
|
229 |
230 |
|
|
View original content to download multimedia:https://www.prnewswire.com/news-releases/toyota-motor-north-america-reports-september-third-quarter-2025-us-sales-results-302572834.html
SOURCE Toyota Motor North America
FAQ
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