TNL Mediagene and WOWOW Expand Promotional Channels with New Model Linking Viewership to Purchases

Rhea-AI Summary

TNL Mediagene has announced a strategic expansion of its partnership with WOWOW, Japan's premium pay TV broadcaster, through the launch of 'CoSTORY with WOWOW' on its social commerce platform. This initiative, stemming from their October 2024 business alliance, aims to create an innovative content distribution model that combines media mix strategies to showcase products' stories and appeal more effectively. The collaboration represents a significant step in both companies' efforts to develop unique media ventures and foster growth in their respective media businesses.

Positive

• Strategic partnership with WOWOW, a premium Japanese broadcaster, expanding market reach
• Development of innovative social commerce platform combining content and commerce
• Potential for new revenue streams through media mix promotional strategies

Negative

• None.

NEW YORK and TOKYO, June 11, 2025 /PRNewswire/ -- Mediagene Inc.(the "Company"), a subsidiary of TNL Mediagene (Nasdaq: TNMG), today announced the launch of "CoSTORY with WOWOW," a promotional menu created in collaboration with Japan's premium pay TV broadcaster WOWOW INC ("WOWOW"), on its social commerce platform "CoSTORY," as part of a new initiative realized through a business alliance between the two companies.

Background of the Service Launch

TNL Mediagene group, including the Company, entered into a business alliance agreement with WOWOW on October 18, 2024, to foster growth in their respective media businesses and jointly develop unique, forward-thinking media ventures. As part of our collaboration with WOWOW, we will add this promotional menu to our social commerce platform "CoSTORY".

We aim to create a new form of content distribution that leverages diverse approaches such as media mix to convey the stories and appeal of products in a multi-layered manner.

About the New Promotional Menu "CoSTORY with WOWOW"

The newly added promotional menu, "CoSTORY with WOWOW", is a unique initiative that combines the strengths of both companies: The Company's expertise in content commerce and its operation of the social commerce platform "CoSTORY," and WOWOW's significant viewer touchpoints through its broadcasting and transmitted services.

Promotional campaigns under the promotional menu can be developed to connect viewing experiences directly to purchase opportunities. This is achieved by utilizing The Company's various media outlets and SNS channels, which reach approximately 30 million monthly readers, in addition to WOWOW's extensive network, which includes broadcasting, transmitted, on-demand services, and online pages for its roughly 2.3 million subscriptions.

We will formulate and implement plans for each product based on its characteristics and target segment in order to achieve the most effective promotion.

Introduction to CoSTORY

CoSTORY is a social commerce platform of the Company where users can pre-order and purchase unique products, exclusive items, and goods not yet widely available on the general market.

Website: https://costory.jp/
Official Instagram: https://www.instagram.com/costory_jp/
Official X (formerly Twitter): https://twitter.com/costory_jp

Future Development

With the start of this promotional menu, the Company and WOWOW will further strengthen their collaboration. They both aim to drive growth and development in their media businesses through future projects, including the joint operation of new social media channels and the planning of integrated solutions that combine TV commercials with digital advertising.

About Mediagene Inc.

Mediagene Inc. operates a total of 17 brands, including 14 media tailored for specific target communities and 3 commerce services. Its portfolio features Business Insider Japan, offering economic news for millennials; Gizmodo Japan, which covers tech and new products; Mashing Up, a community-driven media focused on fostering an inclusive future; and Machi-ya, a crowdfunding service specializing in gadgets.

https://www.mediagene.co.jp/

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co., Ltd. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

Disclaimer

This document is a translation of the Japanese press release issued by Mediagene Inc. for reference purposes only. In the event of any discrepancies between this translated document and the original Japanese version, the original Japanese version shall prevail.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

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SOURCE TNL Mediagene

FAQ

What is the new partnership between TNL Mediagene (TNMG) and WOWOW?

TNL Mediagene and WOWOW have launched 'CoSTORY with WOWOW,' a promotional menu on TNL's social commerce platform that aims to create new content distribution methods using media mix strategies.

When did TNL Mediagene (TNMG) and WOWOW form their business alliance?

TNL Mediagene and WOWOW entered into their business alliance agreement on October 18, 2024.

What is CoSTORY platform by TNL Mediagene?

CoSTORY is TNL Mediagene's social commerce platform that aims to convey product stories and appeal through multi-layered approaches and media mix strategies.

How will the TNMG-WOWOW partnership benefit both companies?

The partnership aims to foster growth in both companies' media businesses and develop unique media ventures, creating new forms of content distribution through diverse media mix approaches.