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LendingTree Launches ChatGPT Plug-In to Reimagine How Consumers Shop for a Mortgage

(Moderate)
(Positive)
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AI

LendingTree (NASDAQ: TREE) launched a ChatGPT plug-in that lets consumers explore current mortgage and refinance rates through a natural conversation. Users can input factors such as estimated credit score, state and loan amount to see how these may influence available rates, then continue to LendingTree.com to compare personalized offers from its lender network.

According to LendingTree, shoppers who compare offers could save an average of $62,572 over the life of a 30-year fixed-rate mortgage. The company notes the plug-in does not provide lender-specific quotes, approvals, pre-qualification, financial advice or promised rates, and LendingTree is not responsible for ChatGPT-generated responses.

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Positive

  • None.

Negative

  • None.

Market Context

The prior AI-tagged reaction on July 6 was 1.93%, providing a positive platform precedent for this C...
Analysis

The prior AI-tagged reaction on July 6 was 1.93%, providing a positive platform precedent for this ChatGPT plug-in launch. Only one scanner peer moved alongside TREE, while moderate short positioning added a sourced volatility risk.

Key Figures

Potential borrower savings: $62,572 Mortgage term: 30-year
2 metrics
Potential borrower savings $62,572 Average lifetime savings from comparing offers on a 30-year fixed-rate mortgage
Mortgage term 30-year Fixed-rate mortgage referenced in LendingTree analysis

Previous AI Reports

3 past events · Latest: Jul 06 (Positive)
Same Type Pattern 3 events
Date Event Sentiment 24h Move Catalyst
Jul 06 AI policy support Positive +1.9% Supported North Carolina AI Strategic Roadmap and contributed to responsible AI policy.
Jul 10 AI platform sale Positive +4.3% EarnUp sold AI Advisor technology assets to BECU in a transaction.
Nov 26 AI innovation award Positive -4.9% Kastle won LendingTree's Innovation Challenge after demonstrating AI Voice technology.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

AI-tagged events averaged 0.43%, with two aligned positive reactions and one -4.92% divergence.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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CHARLOTTE, N.C., Aug. 4, 2026 /PRNewswire/ -- LendingTree, Inc. (NASDAQ: TREE), operator of LendingTree.com, the nation's leading online financial services marketplace, today announces their ChatGPT plug-in, enabling consumers to explore current mortgage and refinance rates through a natural conversation in ChatGPT, bringing the first step of mortgage shopping into one of the world's fastest-growing AI experiences.

For illustrative purposes only.

Consumers can share details like estimated credit score, state, and loan amount while conversing with the plug-in to instantly see how those factors can affect available rates. When they're ready, they can seamlessly continue to LendingTree.com to compare personalized offers from LendingTree's network of lenders.

Comparing mortgage offers is one of the most effective ways consumers can save money when buying a home. A recent LendingTree analysis found that borrowers who shop around could save an average of $62,572 over the life of a 30-year fixed-rate mortgage. The LendingTree ChatGPT app helps consumers take that important first step.

"Consumers are changing how they research financial decisions, and we're meeting them where they are," said Scott Peyree, Chief Executive Officer at LendingTree. "Our ChatGPT plug-in brings the power of LendingTree's mortgage marketplace into a conversational experience, making it easier to explore rates and understand the impact of key borrowing factors before applying for a loan. By making it easier to compare options from the very beginning of the homebuying journey, we're helping consumers make more confident borrowing decisions."

To access the LendingTree ChatGPT plug-in, consumers can visit LendingTree's page in the plug-in directory and click "Install". Once installed, users can ask about current mortgage and refinance rates directly within ChatGPT and before continuing to LendingTree.com for personalized offers.

Disclaimer

The app does not provide lender-specific quotes, approvals, pre-qualification, financial advice, or any promise of a specific rate within ChatGPT or on LendingTree's site. LendingTree is responsible only for the LendingTree content and functionality within the LendingTree app experience and is not responsible for ChatGPT-generated responses or any content or functionality outside of the LendingTree app experience.

Consumers should consult with qualified financial, tax, legal, and/or mortgage professionals to determine which loan product, if any, is appropriate for their individual circumstances.

About LendingTree, Inc.

LendingTree, Inc. is the parent of LendingTree, LLC and several companies owned by LendingTree, LLC (collectively, "LendingTree" or the "Company").

LendingTree (NASDAQ: TREE) is one of the nation's largest, most experienced online financial platforms, created to give consumers the power to win financially. LendingTree provides customers with access to the best offers on loans, credit cards, insurance and more through its network of over 430 financial partners. Since its founding, LendingTree has helped millions of customers obtain financing, save money, and improve their financial and credit health in their personal journeys. With a portfolio of innovative products and tools and personalized financial recommendations, LendingTree helps customers achieve everyday financial wins.

LendingTree, Inc. is headquartered in Charlotte, NC. For more information, please visit www.lendingtree.com.

MEDIA CONTACT:
press@lendingtree.com

For illustrative purposes only.

LendingTree logo

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/lendingtree-launches-chatgpt-plug-in-to-reimagine-how-consumers-shop-for-a-mortgage-302842744.html

SOURCE LendingTree, Inc.

FAQ

What is the new LendingTree (NASDAQ: TREE) ChatGPT plug-in launched on August 4, 2026?

The LendingTree ChatGPT plug-in lets users explore current mortgage and refinance rates through conversational queries. According to LendingTree, consumers can input credit score, state and loan amount, then see how these factors may affect available rates before visiting LendingTree.com for personalized offers.

How does the LendingTree ChatGPT plug-in help consumers shop for a mortgage?

The plug-in enables users to ask about mortgage and refinance rates directly in ChatGPT using plain language. According to LendingTree, consumers can see how key borrowing factors affect rates and then continue to LendingTree.com to compare personalized offers from its lender network.

Can the LendingTree (TREE) ChatGPT plug-in provide lender-specific mortgage quotes?

No, the plug-in does not provide lender-specific quotes, approvals or pre-qualification. According to LendingTree, the app also does not offer financial advice or promise any specific rate, either within ChatGPT or on LendingTree’s site, and users should consult qualified professionals.

How much could borrowers potentially save by shopping mortgage rates through LendingTree?

LendingTree reports that borrowers who shop around could save an average of $62,572 over a 30-year fixed-rate mortgage. According to LendingTree, its ChatGPT plug-in helps consumers take the first step toward comparing offers, which can contribute to these potential lifetime savings.

How do users install and access the LendingTree ChatGPT plug-in?

Users can install the plug-in by visiting LendingTree’s page in the ChatGPT plug-in directory and clicking “Install.” According to LendingTree, once installed, consumers can ask about current mortgage and refinance rates directly within ChatGPT before proceeding to LendingTree.com for personalized offers.

Does the LendingTree ChatGPT plug-in offer financial or mortgage advice to users?

No, the plug-in does not provide financial, tax, legal or mortgage advice. According to LendingTree, consumers should consult qualified financial, tax, legal and mortgage professionals to determine whether any particular loan product is appropriate for their individual circumstances.