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TTEC RealSkill™ Wins Gold for Best Use of AI for Learning at 2026 Brandon Hall Group™ HCM Excellence Awards

(Moderate)
(Very Positive)
Tags
AI

TTEC (NASDAQ:TTEC) announced that its RealSkill™: AI-Driven Workforce Readiness program has won Gold in the 2026 Brandon Hall Group™ HCM Excellence Awards for Best Use of AI for Learning. RealSkill uses AI-powered simulations, personalized feedback, and coaching to let employees practice skills in realistic customer and workplace scenarios before live interactions.

According to TTEC, the adaptive program helps brands improve proficiency, reduce costs, and enhance employee experience, and is part of a broader AI-driven workforce performance ecosystem supporting more than 100 enterprise clients and 25,000 frontline agents globally. The company also highlighted a prior 2026 Brandon Hall Gold award for its Learning Wizards Suite.

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Positive

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Negative

  • None.

Market Context

Across five AI-tagged events, the historical average reaction was -0.83%, adding a cautious benchmar...
Analysis

Across five AI-tagged events, the historical average reaction was -0.83%, adding a cautious benchmark to this recognition. High short positioning is a sourced risk, while client scale provides context without quantified financial impact.

Key Figures

Award level: Gold Enterprise clients: More than 100 enterprise clients Frontline agents: 25,000 frontline agents +2 more
5 metrics
Award level Gold 2026 Brandon Hall Group HCM Excellence Awards
Enterprise clients More than 100 enterprise clients AI-driven workforce performance ecosystem
Frontline agents 25,000 frontline agents Supported globally by the workforce performance ecosystem
Global operating reach Six continents TTEC employee operations
Founded 1982 Company founding year

Previous AI Reports

5 past events · Latest: Aug 17 (Negative)
Same Type Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Aug 17 AI adoption study Negative -8.2% Study found widespread AI adoption but limited cost reductions and rising operational costs.
Jun 24 AI strategy journal Positive +0.5% Journal examined seven customer-experience shifts associated with artificial intelligence adoption.
Jun 11 AI healthcare launch Positive +3.6% TTEC launched an AI healthcare claims solution targeting denials and reimbursement timing.
May 28 AI security platform Positive +0.4% TTEC launched an AI security platform for remote customer-experience operations.
Apr 02 AI Gateway release Positive -0.4% TTEC unveiled software linking modern AI models with legacy contact-center systems.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Among five AI-tagged events, four were aligned and one diverged; reactions averaged -0.83%, with the aggregate response negative.

Key Terms

human capital management, omnichannel, crm
3 terms
human capital management technical
"innovative and effective human capital management programs"
Human capital management is a company’s system for recruiting, training, organizing, paying and retaining its workforce—like running a sports team or orchestra to ensure the right people with the right skills are in the right roles. Investors care because how well a firm manages its people affects productivity, costs, staff turnover and the company’s ability to execute strategy, which in turn influences future profits, cash flow and valuation.
omnichannel technical
"TTEC Digital business designs, builds, and operates omnichannel contact center technology"
A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.
crm technical
"omnichannel contact center technology, CRM, AI, and analytics solutions"
Customer relationship management (CRM) is the set of tools, practices and software companies use to track and manage interactions with customers and potential customers, like an organized digital address book combined with a sales coach. It matters to investors because effective CRM systems can boost sales, improve customer retention and lower marketing costs, which directly affects revenue growth and profit margins — key drivers of a company’s value.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Recognition highlights TTEC’s AI-driven approach to building workforce readiness

AUSTIN, Texas, Aug. 24, 2026 (GLOBE NEWSWIRE) -- TTEC, a leading global consulting, technology, and managed services company delivering solutions at the intersection of data, AI, and customer experience (CX), has been awarded Gold in the 2026 Brandon Hall Group™ HCM Excellence Awards for Best Use of AI for Learning. The recognition honors TTEC’s RealSkill™: AI-Driven Workforce Readiness program.

RealSkill uses AI-powered simulations, personalized feedback, and coaching to give employees realistic opportunities to practice skills before applying them in live customer interactions. The approach helps bridge the gap between traditional training and on-the-job performance while giving employees a more engaging and practical way to build confidence and proficiency.

“AI is changing how work gets done, but technology alone does not create a more capable workforce,” said Julie Stone, group vice president and chief learning officer at TTEC. “RealSkill puts AI to work in a practical way, giving people a safe environment to practice, build confidence, receive immediate feedback, and become ready for the moments that matter. This recognition reflects our commitment to making AI meaningful for people and performance.”

From training to real-world readiness

RealSkill is designed around the idea that employees learn more effectively when they can practice in realistic situations and receive feedback in the moment. AI-powered simulations recreate customer interactions and other workplace scenarios, allowing employees to practice repeatedly and identify opportunities to improve. This customized and adaptive approach has helped brands improve proficiency, reduce costs, and improve employee experience.

The solution is part of TTEC’s broader AI-driven workforce performance ecosystem, which supports more than 100 enterprise clients and 25,000 frontline agents globally. By connecting learning to real-world performance, TTEC helps organizations build workforce capabilities while adapting training to changing customer and business needs.

The Brandon Hall Group HCM Excellence Awards recognize organizations for innovative and effective human capital management programs that demonstrate business impact. This is TTEC’s latest Brandon Hall recognition for advancing AI-powered learning. Earlier this year, TTEC received Gold in the Brandon Hall Group Technology Excellence Awards for its Learning Wizards Suite, an AI-enabled learning design ecosystem.

About TTEC

TTEC Holdings, Inc. (NASDAQ: TTEC) is a leading global consulting, technology, and managed services company delivering solutions at the intersection of data, AI, and customer experience. Serving iconic and disruptive brands, TTEC’s outcome-based solutions span the entire enterprise, touch every virtual interaction channel, and improve each step of the customer journey. Leveraging next-generation digital technology, the Company’s TTEC Digital business designs, builds, and operates omnichannel contact center technology, CRM, AI, and analytics solutions. The Company also delivers AI-enhanced customer engagement, customer acquisition and growth, tech support, back-office, and fraud prevention services. Founded in 1982, TTEC’s singular obsession with CX excellence has earned it leading client, customer, and employee satisfaction scores across the globe. The Company’s employees operate on six continents and bring technology and humanity together to deliver happy customers and differentiated business results. To learn more, visit https://ttec.com.

Media Contact
Meredith Matthews
Meredith.matthews@ttec.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f6b8e1e9-e7a6-4e08-af43-2b796a67f344 


FAQ

What award did TTEC (NASDAQ:TTEC) RealSkill win at the 2026 Brandon Hall Group HCM Excellence Awards?

TTEC’s RealSkill program won Gold for Best Use of AI for Learning at the 2026 Brandon Hall Group HCM Excellence Awards. According to TTEC, this recognizes its AI-driven workforce readiness approach focused on realistic simulations, real-time feedback, and improving employee proficiency and confidence.

What is TTEC RealSkill and how does it use AI for workforce readiness?

TTEC RealSkill is an AI-driven workforce readiness program that uses simulations, personalized feedback, and coaching. According to TTEC, it recreates customer and workplace scenarios so employees can practice repeatedly, identify improvement opportunities, and connect training more directly to real-world performance and employee experience.

How many clients and frontline agents does TTEC’s AI-driven workforce ecosystem support?

According to TTEC, its broader AI-driven workforce performance ecosystem, which includes RealSkill, supports more than 100 enterprise clients and 25,000 frontline agents globally. The company positions this ecosystem as connecting learning to real-world performance across changing customer and business needs.

How does TTEC claim RealSkill benefits brands and employees?

According to TTEC, RealSkill’s customized and adaptive simulations have helped brands improve proficiency, reduce costs, and enhance employee experience. Employees practice in realistic scenarios, receive feedback in the moment, and use this safe environment to build confidence before handling live customer interactions.

What other Brandon Hall recognition did TTEC (TTEC) receive in 2026 for AI in learning?

Earlier in 2026, TTEC received Gold in the Brandon Hall Group Technology Excellence Awards for its Learning Wizards Suite. According to TTEC, Learning Wizards is an AI-enabled learning design ecosystem that complements RealSkill in advancing AI-powered learning and workforce development.

How does TTEC describe the role of AI in its learning and CX solutions?

TTEC describes itself as delivering solutions at the intersection of data, AI, and customer experience. According to TTEC, its Digital business designs, builds, and operates omnichannel contact center, CRM, AI, and analytics solutions, while its services arm delivers AI-enhanced customer engagement and support capabilities.