ActiveProspect Rebrands Verisk Marketing Solutions as InfutorData Following Acquisition

Rhea-AI Summary

ActiveProspect announced it has rebranded the acquired Verisk Marketing Solutions business as InfutorData, positioning InfutorData as a dedicated identity resolution and marketing intelligence unit while ActiveProspect retains lead certification and TCPA compliance services. The combined company now exceeds $100 million in annual recurring revenue. The acquisition from Verisk Analytics (Nasdaq: VRSK) closed in December 2025, with Raymond James as financial advisor.

InfutorData will offer identity resolution, enrichment, and marketing intelligence to marketers, data providers, and platforms to improve match rates, reduce fraud, and support customer acquisition.

Positive

• Combined business exceeds $100 million in annual recurring revenue
• Formal split into two operating units: ActiveProspect and InfutorData
• Acquisition completed in December 2025; Raymond James served as advisor

Negative

• None.

Argus Apr 29 session

+6.53% close to close Open Argus

Details

News Market Reaction – VRSK

On Apr 29, the day this news came out, VRSK closed 6.53% above the previous close.

Data tracked by StockTitan Argus for the Apr 29 session.

Key Figures

Annual recurring revenue: exceeds $100 million Acquisition completion date: December 2025

Annual recurring revenue

exceeds $100 million

Combined ActiveProspect and InfutorData business

Acquisition completion date

December 2025

ActiveProspect completed acquisition of Verisk Marketing Solutions

Previous Acquisition Reports

3 past events · Latest: Dec 29

Same Type 3 events

1. Dec 29

   Acquisition terminated

   24h Move

   +2.0%

   Termination of planned AccuLynx acquisition and redemption of related notes.

2. Jul 30

   Large acquisition deal

   24h Move

   -6.3%

   Definitive agreement to acquire AccuLynx for cash to boost growth.

3. Jul 17

   Bolt-on acquisition

   24h Move

   +0.4%

   Agreement to buy SuranceBay to expand life and annuity offerings.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

tcpa compliance, identity resolution, marketing intelligence

3 terms

tcpa compliance regulatory

"to strengthen its leadership in lead certification and TCPA compliance while expanding"

TCPA compliance means following the rules of the Telephone Consumer Protection Act, a U.S. law that limits how businesses can make unsolicited calls, send texts, or use automated dialing and prerecorded messages to consumers. Think of it as traffic rules for phone and text outreach—breaking them can lead to fines, lawsuits, and reputational damage, so investors watch compliance as a legal and financial risk that can affect costs and cash flow.

identity resolution technical

"expanding into identity resolution and marketing intelligence. The launch of InfutorData"

Identity resolution is the process of stitching together pieces of data—like email addresses, device IDs, purchase history and other signals—so a company can recognize when different interactions belong to the same person. For investors, it matters because better identity resolution improves marketing efficiency, customer measurement and fraud detection, which can raise revenue predictability and reduce compliance risk; think of it as turning scattered puzzle pieces into a single, usable customer portrait.

marketing intelligence technical

"expanding into identity resolution and marketing intelligence. The launch of InfutorData"

Marketing intelligence is the organized gathering and analysis of data about customers, competitors, distribution channels and market trends to understand demand and how products or services are perceived. It matters to investors because it helps predict future sales, spot competitive risks and assess whether management can attract and keep customers—like a weather report for a business that guides investment decisions and resource allocation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Rebrand reinforces focus on identity resolution and consumer intelligence data solutions

AUSTIN, Texas, April 29, 2026 /PRNewswire/ -- ActiveProspect, the leading platform helping B2C marketers identify and engage directly with their ideal customers, today announced the rebranding and strategic realignment of its recently acquired Verisk Marketing Solutions business as InfutorData.

Backed by Five Elms Capital, ActiveProspect acquired Verisk Marketing Solutions from Verisk Analytics (Nasdaq: VRSK) to strengthen its leadership in lead certification and TCPA compliance while expanding into identity resolution and marketing intelligence. The launch of InfutorData establishes a clear operating model: two distinct but complementary offerings serving different parts of the marketing ecosystem. The combined company now exceeds $100 million in annual recurring revenue.

The ActiveProspect platform remains focused on powering the opt-in lead generation ecosystem, providing a comprehensive platform for TCPA compliance, lead filtering, lead orchestration, and partner management. InfutorData operates as a dedicated data and identity business, delivering high-quality identity resolution, enrichment, and marketing intelligence solutions to marketers, data providers, and software platforms.

"ActiveProspect has always been driven by a vision to build a trusted ecosystem where consent, transparency, and privacy are foundational to growth," said Steve Rafferty, Founder and CEO of ActiveProspect. "With InfutorData, we're extending that vision beyond opt-in lead generation into the broader data ecosystem. The Infutor brand has been trusted in the data industry for over two decades, and we're proud to bring it back with renewed focus, investment, and scale."

InfutorData enables organizations to better understand and reach their audiences by linking identities across channels, improving match rates, reducing fraud, and driving more effective marketing outcomes. Its solutions power more accurate targeting, stronger customer acquisition, and greater value across digital marketing channels.

ActiveProspect completed the acquisition of Verisk Marketing Solutions in December 2025. Raymond James served as financial advisor on the transaction.

About ActiveProspect
ActiveProspect empowers marketers to identify and engage directly with their ideal customers. Its consent-based marketing platform supports brands and publishers across the lead lifecycle with an integrated solution for TCPA compliance, lead filtering, lead orchestration, and partner management. Its InfutorData (formerly Verisk Marketing Solutions) business provides identity resolution and marketing intelligence solutions that help marketers engage their audiences with timely, relevant, and compliant messaging. For more information, visit activeprospect.com and infutordata.com.

About Five Elms Capital
Five Elms Capital is a growth investor in software businesses that users love, providing capital and resources to help companies accelerate growth and further cement their role as industry leaders. With over $3 billion in assets under management and a team of over 80 professionals, Five Elms has invested in more than 70 software platforms worldwide. Beyond providing capital, Five Elms delivers strategic and operational expertise, focused on executing initiatives that move the needle on growth, retention, product, and AI to set companies up for long-term success. For more information, visit fiveelms.com.

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SOURCE ActiveProspect, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did ActiveProspect announce about Verisk Marketing Solutions (VRSK) on April 29, 2026?

ActiveProspect rebranded Verisk Marketing Solutions as InfutorData, establishing a separate identity-data business. According to ActiveProspect, the move separates lead-certification and TCPA services from identity resolution and marketing intelligence to clarify operating roles.

How large is the combined company after the acquisition of Verisk Marketing Solutions (VRSK)?

The combined company now exceeds $100 million in annual recurring revenue. According to ActiveProspect, that ARR reflects the scale achieved by merging the lead-generation platform with the newly rebranded InfutorData business.

When was the acquisition of Verisk Marketing Solutions by ActiveProspect completed (VRSK)?

The acquisition closed in December 2025. According to ActiveProspect, Raymond James served as financial advisor on the transaction and the rebrand to InfutorData follows that closing.

What products and services will InfutorData provide under the new brand (VRSK)?

InfutorData will deliver identity resolution, enrichment, and marketing intelligence solutions to marketers and platforms. According to ActiveProspect, these offerings aim to improve match rates, reduce fraud, and enhance customer acquisition effectiveness.

What does the rebrand to InfutorData mean for ActiveProspect's core platform (VRSK)?

ActiveProspect will continue focusing on opt-in lead generation, TCPA compliance, and lead orchestration. According to ActiveProspect, InfutorData will operate separately to serve data and identity needs while the platform maintains lead-certification services.