ActiveProspect Rebrands Verisk Marketing Solutions as InfutorData Following Acquisition
Rhea-AI Summary
ActiveProspect announced it has rebranded the acquired Verisk Marketing Solutions business as InfutorData, positioning InfutorData as a dedicated identity resolution and marketing intelligence unit while ActiveProspect retains lead certification and TCPA compliance services. The combined company now exceeds $100 million in annual recurring revenue. The acquisition from Verisk Analytics (Nasdaq: VRSK) closed in December 2025, with Raymond James as financial advisor.
InfutorData will offer identity resolution, enrichment, and marketing intelligence to marketers, data providers, and platforms to improve match rates, reduce fraud, and support customer acquisition.
Positive
- Combined business exceeds $100 million in annual recurring revenue
- Formal split into two operating units: ActiveProspect and InfutorData
- Acquisition completed in December 2025; Raymond James served as advisor
Negative
- None.
News Market Reaction – VRSK
On the day this news was published, VRSK gained 6.53%, reflecting a notable positive market reaction. Argus tracked a peak move of +3.5% during that session. Our momentum scanner triggered 69 alerts that day, indicating high trading interest and price volatility. This price movement added approximately $1.54B to the company's valuation, bringing the market cap to $25.09B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
VRSK gained 1.01% while peers were mixed: EFX -0.72%, BAH -0.08%, FCN -0.16%, HURN +1.03%, CPRT +0.03%, suggesting a stock-specific move.
Previous Acquisition Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 29 | Acquisition terminated | Neutral | +2.0% | Termination of planned AccuLynx acquisition and redemption of related notes. |
| Jul 30 | Large acquisition deal | Positive | -6.3% | Definitive agreement to acquire AccuLynx for cash to boost growth. |
| Jul 17 | Bolt-on acquisition | Positive | +0.4% | Agreement to buy SuranceBay to expand life and annuity offerings. |
Acquisition-related headlines have produced mixed reactions, with an average move of -1.32% and one notable selloff on a large deal announcement.
Over the past year, Verisk’s acquisition-related news has included two definitive agreements and one terminated deal. The announced $2.35 billion AccuLynx acquisition initially saw a -6.32% move, while the later termination with note redemption drew a +2% reaction. A smaller $162.5 million SuranceBay deal prompted only a modest price change. Today’s article concerns a rebranded business that Verisk sold in Dec 2025, fitting into this broader portfolio-shaping context.
Historical Comparison
In the last 12 months, Verisk had 3 acquisition-tagged events with an average move of -1.32%. Those involved sizable purchases or a termination, while today’s item references a business Verisk already divested.
Verisk’s acquisition path moved from signing the SuranceBay and AccuLynx deals to ultimately terminating the larger AccuLynx transaction, reflecting ongoing portfolio adjustment around insurance and data solutions.
Regulatory & Risk Context
Verisk has an effective S-3ASR shelf registration dated 2026-03-24, allowing future offerings of common and preferred stock, debt securities, rights, warrants and units. The filing shows 0 usages so far, and no specific capacity amount was provided in the summary.
Market Pulse Summary
The stock moved +6.5% in the session following this news. A strong positive reaction aligns with investors rewarding portfolio clarity and prior acquisition activity, even when the headline involves a divested unit. Historical acquisition news for Verisk showed mixed moves, including a -6.32% drop on a large deal and a +2% gain on its termination. Any outsized upside could eventually face pressures from profit-taking, the existing shelf registration capacity for future offerings, or shifts in sentiment toward further M&A.
Key Terms
tcpa compliance regulatory
identity resolution technical
marketing intelligence technical
AI-generated analysis. Not financial advice.
Rebrand reinforces focus on identity resolution and consumer intelligence data solutions
Backed by Five Elms Capital, ActiveProspect acquired Verisk Marketing Solutions from Verisk Analytics (Nasdaq: VRSK) to strengthen its leadership in lead certification and TCPA compliance while expanding into identity resolution and marketing intelligence. The launch of InfutorData establishes a clear operating model: two distinct but complementary offerings serving different parts of the marketing ecosystem. The combined company now exceeds
The ActiveProspect platform remains focused on powering the opt-in lead generation ecosystem, providing a comprehensive platform for TCPA compliance, lead filtering, lead orchestration, and partner management. InfutorData operates as a dedicated data and identity business, delivering high-quality identity resolution, enrichment, and marketing intelligence solutions to marketers, data providers, and software platforms.
"ActiveProspect has always been driven by a vision to build a trusted ecosystem where consent, transparency, and privacy are foundational to growth," said Steve Rafferty, Founder and CEO of ActiveProspect. "With InfutorData, we're extending that vision beyond opt-in lead generation into the broader data ecosystem. The Infutor brand has been trusted in the data industry for over two decades, and we're proud to bring it back with renewed focus, investment, and scale."
InfutorData enables organizations to better understand and reach their audiences by linking identities across channels, improving match rates, reducing fraud, and driving more effective marketing outcomes. Its solutions power more accurate targeting, stronger customer acquisition, and greater value across digital marketing channels.
ActiveProspect completed the acquisition of Verisk Marketing Solutions in December 2025. Raymond James served as financial advisor on the transaction.
About ActiveProspect
ActiveProspect empowers marketers to identify and engage directly with their ideal customers. Its consent-based marketing platform supports brands and publishers across the lead lifecycle with an integrated solution for TCPA compliance, lead filtering, lead orchestration, and partner management. Its InfutorData (formerly Verisk Marketing Solutions) business provides identity resolution and marketing intelligence solutions that help marketers engage their audiences with timely, relevant, and compliant messaging. For more information, visit activeprospect.com and infutordata.com.
About Five Elms Capital
Five Elms Capital is a growth investor in software businesses that users love, providing capital and resources to help companies accelerate growth and further cement their role as industry leaders. With over
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SOURCE ActiveProspect, Inc.