Wolverine Assembles Team of Trades Workers and Athletes to Form the "Blue-Collar Crew"
Wolverine (NASDAQ:WWW) expanded its talent roster by forming the Blue-Collar Crew, combining eight University of Michigan football players with skilled trades professionals and students to highlight a shared blue‑collar work ethic.
The campaign accompanies a limited‑edition Maize and Blue-Collar Collection of boots and apparel, with a portion of sales benefiting Champions Circle®, the University of Michigan NIL collective. Featured tradespeople include welders, an electrician foreman, and a woodworker, plus three Michigan high‑school trade students.
Products and details are available at Wolverine.com/bluecollar.
Wolverine (NASDAQ:WWW) ha ampliato il suo roster di talenti formando il Blue-Collar Crew, unendo otto giocatori di football dell'Università del Michigan con professionisti e studenti del settore artigianato per evidenziare un'etica del lavoro da classe operaia condivisa.
La campagna accompagna una Maize and Blue-Collar Collection in edizione limitata di stivali e abbigliamento, con una parte delle vendite destinata a Champions Circle®, il collettivo NIL dell'Università del Michigan. I mestieri evidenziati includono saldatori, un caposquadra elettricista e un falegname, insieme a tre studenti delle scuole superiori di Michigan nel settore artigianato.
Prodotti e dettagli sono disponibili su Wolverine.com/bluecollar.
Wolverine (NASDAQ:WWW) expandió su plantilla de talento formando el Blue-Collar Crew, combinando a ocho jugadores de fútbol de la Universidad de Michigan con profesionales de oficios y estudiantes para resaltar una ética de trabajo de cuello azul compartida.
La campaña acompaña una colección en edición limitada Maize and Blue-Collar Collection de botas y ropa, con una parte de las ventas destinada a Champions Circle®, el colectivo NIL de la Universidad de Michigan. Los oficios destacados incluyen soldadores, un capataz electricista y un carpintero, además de tres estudiantes de oficios de secundaria de Michigan.
Los productos y detalles están disponibles en Wolverine.com/bluecollar.
Wolverine (NASDAQ:WWW)는 Blue-Collar Crew를 구성하여 미시간 대학교 축구 선수 8명을 숙련 직업인과 학생들과 결합하고 공유되는 블루칼라 노동 윤리를 강조했습니다.
이 캠페인은 한정판 Maize and Blue-Collar Collection의 부츠 및 의류를 동반하며 매출의 일부는 미시간 대학교 NIL 모금단체 Champions Circle®에 기부됩니다. 주요 직업인으로는 용접공, 전기공 감독, 목수, 그리고 미시간 고등학교 직업학생 3명이 포함됩니다.
제품 및 세부 정보는 Wolverine.com/bluecollar에서 확인할 수 있습니다.
Wolverine (NASDAQ:WWW) a élargi son vivier de talents en formant le Blue-Collar Crew, en réunissant huit joueurs de football de l'Université du Michigan avec des professionnels et étudiants des métiers qualifiés afin de mettre en lumière une éthique du travail ouvrière commune.
La campagne s'accompagne d'une collection en édition limitée Maize and Blue-Collar Collection de bottes et d'articles vestimentaires, une partie des ventes étant reversée à Champions Circle®, le collectif NIL de l'Université du Michigan. Les métiers mis en avant incluent des soudeurs, un contremaître électricien et un menuisier, ainsi que trois étudiants en métiers du Michigan au lycée.
Les produits et les détails sont disponibles sur Wolverine.com/bluecollar.
Wolverine (NASDAQ:WWW) hat seinen Talentpool erweitert, indem es die Blue-Collar Crew gebildet hat, acht Footballspieler der University of Michigan mit Fachkräften im Handwerk und Studenten zusammengebracht, um eine gemeinsame Blue-Collar-Arbeitsmoral zu betonen.
Die Kampagne begleitet eine limitierte Maize and Blue-Collar Collection von Stiefeln und Bekleidung, und ein Teil des Erlöses kommt Champions Circle®, dem NIL-Kollektiv der University of Michigan, zugute. Vorgestellte Handwerker sind Schweißer, ein Elektrikermeister und ein Schreiner, plus drei Michigan-High-School-Handwerksstudenten.
Produkte und Details finden Sie unter Wolverine.com/bluecollar.
Wolverine (NASDAQ:WWW) وسّع تشكيلته من المواهب من خلال إنشاء Blue-Collar Crew، حيث جمع ثمانية لاعبي كرة قدم من جامعة ميشيغان مع محترفين
يرافق الحملة مجموعة محدودة الإصدار Maize and Blue-Collar Collection من الأحذية والملابس، وتُخصص جزء من العائدات لصالح Champions Circle®، الكيان NIL لجامعة ميشيغان. تشمل المهن المعروضة لحّامين، ومشرف كهربائي، ونِجّاراً، بالإضافة إلى ثلاثة طلاب مدارس ثانوية في ميشيغان يتعلمون المهن.
تتوفر المنتجات والتفاصيل على Wolverine.com/bluecollar.
- None.
- None.
Insights
Renewed NIL ties plus a branded product drop links collegiate athletes and tradespeople; marketing-focused, limited commercial upside.
Wolverine expands its University of Michigan NIL roster and adds skilled trades professionals to a campaign called the "Blue-Collar Crew," tying that narrative to a limited "Maize and Blue-Collar Collection" of boots and apparel. The commercial mechanism is straightforward: leverage athlete recognition and trades authenticity to drive branded product sales while routing a portion of proceeds to Champions Circle® to support student-athletes.
Dependencies and risks include consumer reception of an athlete+trades creative angle, inventory and channel execution for a limited collection, and NCAA/NIL compliance for the named athletes; none of these items are quantified in the release. Watch the sales cadence and any disclosed donation amounts or timelines to Champions Circle® over the next selling season and any follow-up performance metrics published by the company or the NIL collective within
Building upon its partnership with University of Michigan football players, the leading boot brand has expanded its roster to include skilled trades professionals
ROCKFORD, Mich., Sept. 5, 2024 /PRNewswire/ -- Wolverine®, the 141-year-old boot and clothing company, has renewed its NIL relationship with University of Michigan football players, while expanding its 2024 talent roster to include trades professionals across industries and career stages. Relating the blue-collar philosophy of the reigning National Championship college football program to the work ethic practiced by those in hands-on, skilled trades professions, the campaign aims to reinforce that blue collar isn't a line of work, but rather, it's a mindset, and one to be lauded.
"The trades workers that keep our country moving day after day deserve to be in the spotlight as much as the collegiate athletes we cheer on every weekend," said Scott Schoessel, Wolverine Boots' Chief Marketing Officer. "As a society, we celebrate the grit and toughness of college football stars getting the job done on the grid iron, but we often overlook those practicing that same work ethic and grind in their professions. Our goal is to show that being blue collar is badass, no matter your trade."
Michigan football athletes featured in Wolverine's "Blue-Collar Crew" include Donovan Edwards, Mason Graham, Max Bredeson, Colston Loveland, Will Johnson, Alex Orji, Benjamin Hall, and Blake Frazier, all chosen for blue-collar qualities they exhibit as athletes and competitors. In addition to the eight football athletes, Wolverine has signed traveling welder Saray Hernandez, foreman electrician Stephen Madrosen, woodworker Leah Houghtaling, and water tower welder Miggie Milan. Rounding out the roster are three Michigan high school students pursuing education in the trades: Duncan Ruby of Clarkston, Grace Colone of Brighton, and Carter Worm of Ahmeek.
The introduction of Wolverine's Blue-Collar Crew comes alongside the launch of a new collection of game day-ready boots and apparel. Deemed the "Maize and Blue-Collar Collection," the limited-edition University of Michigan branded gear benefits hardworking student-athletes, as a portion of sales will benefit Champions Circle®, the University of Michigan's leading NIL collective. The collection includes:
- Wolverine x University of Michigan Overman Hooded Canvas Shirt-Jac
- Wolverine x University of Michigan Bucksaw Hooded Flannel Shirt-Jac
- Wolverine x University of Michigan Floorhand Moc Toe Work Boot
- Wolverine x University of Michigan Team #144 Commemorative 1000 Mile Boot
To learn more about Wolverine's Blue-Collar Crew and shop the limited-edition collection of University of Michigan boots and apparel, visit Wolverine.com/bluecollar.
ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over
View original content to download multimedia:https://www.prnewswire.com/news-releases/wolverine-assembles-team-of-trades-workers-and-athletes-to-form-the-blue-collar-crew-302238589.html
SOURCE Wolverine
FAQ
What is Wolverine's Blue-Collar Crew and who is in it for WWW?
Which University of Michigan players are part of Wolverine's 2024 Blue-Collar Crew (WWW)?
What products are included in the Wolverine Maize and Blue-Collar Collection for WWW?
How does Wolverine (WWW) support student-athletes through the Maize and Blue-Collar Collection?
Where can investors and customers find more information about Wolverine's Blue-Collar Crew and shop the WWW collection?
