KFC® Drops New "Dunk It Bucket" Featuring Mashed Potato Poppers - It's a Feast Made for Dipping

Rhea-AI Summary

KFC has launched its first new bucket offering in nearly a decade - the 'Dunk It Bucket', featuring new Mashed Potato Poppers, available nationwide from March 17, 2025. The bucket includes hand-breaded Original Recipe Tenders, Secret Recipe Fries, and crispy Mashed Potato Poppers served with a selection of dipping sauces.

The solo Dunk It Bucket is priced at $7, while a Double Dunk It Bucket serving more people is available for $25. The sauce lineup includes Warm Gravy, Comeback Sauce, Honey BBQ, Honey Mustard, Sticky Chicky Sweet and Sour Sauce, Classic Ranch, and Buffalo Ranch.

KFC is also releasing exclusive 'KFC Dunk It' merchandise on KFCShop.com, including a mini basketball hoop, stickers, and apparel. KFC Rewards members will earn double points on Dunk It Bucket orders through April 27, 2025.

Positive

• Introduction of first new bucket product in 10 years shows menu innovation
• Multiple price points ($7 and $25) target different consumer segments
• Launch timing aligned with March Madness tournament for potential increased sales
• Rewards program promotion could drive customer loyalty and digital orders

Negative

• time availability may restrict long-term revenue impact
• Higher prices in AK, HI, CA markets could affect regional sales performance
• No substitutions policy might limit customer customization and satisfaction

Brand's first new bucket in nearly a decade includes hand-breaded Original Recipe Tenders, Secret Recipe Fries, Mashed Potato Poppers and sauce-on-sauce

LOUISVILLE, Ky., March 17, 2025 /PRNewswire/ -- KFC^® is dropping an all-new "Dunk It Bucket"* – the brand's first new bucket in nearly a decade – featuring also-new Mashed Potato Poppers, available nationwide starting today, while supplies last. The quadruple-threat Dunk It Bucket is packed with KFC's hand-breaded Original Recipe® Tenders, Secret Recipe Fries and crispy Mashed Potato Poppers with your choice of craveable sauces – because more dunking and more sauce means more deliciousness.

KFC's iconic mashed potatoes are getting a drool-emoji-worthy twist: creamy mashed potatoes golden fried for the perfect crunchy bite. Customers can go big with the Dunk It Bucket or grab them à la carte (available in a five-count with a side of warm gravy).

"Our new Mashed Potato Poppers transform a legendary KFC classic into a crunchy can't-resist bite of perfection," said Catherine Tan-Gillespie, President, KFC U.S. "And the Dunk It Bucket? Oh, it's a dream come true for sauce lovers—dip it, dunk it, drench it, do your thing. It's our first brand-new bucket in nearly a decade, and trust me, it was so worth the wait!"

Snag a solo Dunk It Bucket for $7* or feed family, friends or teammates for $25 with a Double Dunk It Bucket**, creating your ultimate dunk combination with juicy hand-breaded tenders, perfectly seasoned fries, crunchy Mashed Potato Poppers, with choices in the sauce squad lineup including:

• Warm Gravy: A KFC all-star legend…gravy is officially a dipping sauce.
• Comeback Sauce: The MVP – it's creamy, zesty and craveable.
• Honey BBQ: Sweet, smoky and tangy – you can't go wrong with this fan favorite.
• Honey Mustard: A blend of sweetness and tangy mustard, and an iconic tenders teammate.
• Sticky Chicky Sweet and Sour Sauce: A balanced combination of sweet and tangy flavors including pineapple, garlic, vinegar and chili. If you love sweet and sour, you're going to love this.
• Classic Ranch: Our signature ranch…need we say more?
• Buffalo Ranch: A perfect pairing of the classic kick of Buffalo sauce smoothed out with a creamy ranch, blended peppers, buttermilk, herbs and spices.

The new menu items are here just in time for college basketball's ultimate tournament, so fried chicken fans can flaunt their sauce bracket and make a slam dunk pairing. Take the love for dunking beyond the KFC bucket with exclusive, limited-edition "KFC Dunk It" merch, available now on KFCShop.com. The KFC Dunk It Collection features a mini basketball hoop and ball, fun stickers, and stylish apparel such as a T-shirt and hoodie—each designed to bring the playful spirit of dunking to life. Whether you're a chicken lover or a basketball fan, the collection is the perfect way to show off your KFC pride and join in on the dunking fun.

Before the buzzer sounds, order the Dunk It Bucket in-store, and on KFC.com, or on the KFC app for delivery or Quick Pick-Up. KFC Rewards*** customers will earn double points on Dunk It Bucket orders.****

*Prices and participation may vary, whiles supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. No substitutions. Offer includes 2 tenders, ind. fries, 5 mashed potato poppers and 3 sauces.

**Prices and participation may vary, whiles supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. No substitutions.  $25 Double Dunk It Bucket includes 10 tenders, 2 ind. fries, 10 mashed potato poppers, 6 sauces and 4 biscuits.

***KFC Rewards program only available with online orders at participating KFC restaurants within the 50 U.S. states. Account creation required.

****Offer valid until 4/27/25. Only available on KFC.com or in the app for participating stores through the KFC Rewards account with purchase of a Dunk It Bucket, 3pc Dunk It Bucket Combo, 4pc Dunk It Bucket Combo or Double Dunk It Bucket. Customers responsible for all taxes, tips and fees. Bonus points only applied to eligible Dunk It Bucket products. No cash value. Non-transferrable. 

About KFC
KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin' Good Original Recipe^® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy^™ chicken, KFC Famous Bowls^®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok. 

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SOURCE Kentucky Fried Chicken

FAQ

What is included in KFC's new Dunk It Bucket and how much does it cost?

The $7 Dunk It Bucket includes 2 Original Recipe Tenders, individual fries, 5 Mashed Potato Poppers, and 3 sauces. A $25 Double Dunk It Bucket includes 10 tenders, 2 individual fries, 10 poppers, 6 sauces, and 4 biscuits.

When will KFC's Dunk It Bucket be available and for how long?

The Dunk It Bucket is available nationwide starting March 17, 2025, while supplies last.

What are KFC's new Mashed Potato Poppers?

Mashed Potato Poppers are KFC's classic mashed potatoes that are golden fried for a crunchy exterior while maintaining a creamy interior.

What promotional offers are available for KFC's Dunk It Bucket?

KFC Rewards members will earn double points on Dunk It Bucket orders through April 27, 2025.