PIZZA HUT CELEBRATES "HALLO-WINGS" BY SCARING THE COMPETITION

Rhea-AI Summary

Pizza Hut (NYSE:YUM) is running a Halloween-themed "Hallo-WINGS" marketing push on Oct. 29, 2025 to promote its wing menu and the Wing Wednesday deal: 20 Lil' Wings for $10. Tactics include digital and mobile out-of-home placements near Wingstop locations in Dallas with messages like "Wings? Stop." and targeted Reddit outreach to users discussing wing complaints.

The 20 Lil' Wings for $10 offer runs every Wednesday through the end of the year. Pizza Hut also highlights the Big Dinner Box pre-order for Halloween weekend and weekly Hut Hookups: Melts Monday, $3 Personal Pan Pizza Tuesday, and Wing Wednesday.

Pizza Hut Haunts Wingstop by Deploying a Fleet of Out-of-Home Locations at Wingstop Headquarters and Stores Designed to Remind the World Pizza Hut is an Authority in Both Pizza and Wings

PLANO, Texas, Oct. 29, 2025 /PRNewswire/ -- This week, Pizza Hut is turning Halloween into Hallo-WINGS as it deploys various spooky tactics to scare the competition and remind wing lovers of its Wing Wednesday deal: 20 'Lil Wings for $10.

Today in Dallas, Pizza Hut dropped out-of-home placements with messages designed to frighten the competition. From "Wings? Stop." to "No One Out Wings the Hut", the new digital and mobile billboards provide guests with a reminder about its delicious wing offerings and deals. Additionally, to keep the scares coming, Pizza Hut will be dropping news about its Lil' Wings promotion into Reddit threads where users have shared their wing complaints from other restaurants.

The Pizza Hut 20 Lil' Wings for $10 deal is available every Wednesday from now through the end of the year. Fans can also get ahead of the Halloween rush by pre-ordering the Big Dinner Boxⁱ, the perfect deal to feed a crowd over the holiday weekend.

Wing Wednesday hits every week, but Pizza Hut keeps the deals going with daily Hut Hookups, a lineup of exclusive offers to keep hooking pizza lovers up all week long:

• Monday: Melts Monday - Get any of our 4 full Melts on Mondays only for $4.99 eachⁱⁱ
• Tuesday: $3 Personal Pan Pizza - Enjoy a 1-topping Personal Pan Pizza for $3 each, every Tuesdayⁱⁱⁱ
• Wednesday: Wing Wednesday - Buy 20 of our Lil' Wings for $10^iv

For more information or to order, visit www.pizzahut.com. Because when it comes to wings, Wednesday belongs to Pizza Hut.

About Pizza Hut^® 
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan^® and Original Stuffed Crust^® pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. In addition, Pizza Hut has Hut Rewards^®, the brand's loyalty program in the U.S. that offers points for every dollar spent on food any way you order. Leveraging its global presence, Pizza Hut also works to positively impact restaurant employees, the communities they serve and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging. 

Media Contact:
ALISON BROD MARKETING COMMUNICATIONS
pizza@abmc-us.com 

ⁱ Includes 2 medium 1 topping pizzas, breadsticks, and 8 count boneless wings. Additional charge for large pizza upgrade, extra toppings, extra cheese, pasta, bone-in wings, stick upgrade, and dipping sauce. Availability of fried wings and flavors may vary. Not available on Stuffed Crust. Product availability, prices & participation vary. Priced higher in some locations, including CA. Taxes, tip & fees not included.

ⁱⁱ Offer valid on Mondays at participating locations only while supplies last. Full Melt size only. Additional charge for extra dipping sauce. Recipes only; no substitutions. Limit 4 Melts per customer. Product availability, prices and participation vary. Taxes, tip and fees not included. Not combinable with other offers.

ⁱⁱⁱ Offer valid on carryout orders on Tuesdays at participating locations only while supplies last. Additional charge for extra toppings and extra cheese. Available with marinara sauce only. Limit 6 per customer. Product availability, prices & participation vary. Taxes, tip, & fees not included. 

^iv Limited time only. Offer valid for bone-in Lil' Wings on Wednesdays only at participating locations. Availability of fried wings and flavors may vary. Additional charge for dipping sauce. Limit 6 orders per customer. Product availability, prices & participation vary. Taxes, tip & delivery fees not included. 

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SOURCE Pizza Hut

FAQ

What is Pizza Hut's Hallo-WINGS promotion announced Oct. 29, 2025 (YUM)?

Pizza Hut launched a Halloween marketing campaign promoting 20 Lil' Wings for $10 and themed out-of-home ads near Wingstop locations.

When is the Pizza Hut 20 Lil' Wings for $10 Wing Wednesday deal valid (YUM)?

The 20 Lil' Wings for $10 offer is available every Wednesday from now through the end of the year.

How is Pizza Hut targeting competitors with the Hallo-WINGS campaign (YUM)?

Tactics include digital and mobile billboards near Wingstop stores and Reddit placements engaging threads about wing complaints.

Can customers pre-order a Halloween meal from Pizza Hut (YUM)?

Yes. Pizza Hut is promoting pre-orders of the Big Dinner Box for the Halloween weekend.

What other weekly deals does Pizza Hut advertise alongside Wing Wednesday (YUM)?

The promotion mentions Melts Monday, a $3 Personal Pan Pizza Tuesday, and daily Hut Hookups offers.