PIZZA HUT® CREATES A FIRST-OF-ITS-KIND INNOVATION: "PIZZA CAVIAR"

Rhea-AI Summary

Pizza Hut has unveiled a groundbreaking culinary innovation called 'Pizza Caviar' - a unique twist on the trending caviar phenomenon. This pepperoni-flavored creation consists of caviar-style pearls made from water and agar agar, designed to replicate traditional caviar's look and feel without using fish.

The product will be exclusively available through the 'Pizza Caviar Bump Box', a -edition version of My Hut Box®, featuring a cheese Personal Pan Pizza® with either 3 plain boneless wings or fries, topped with the pepperoni-flavored caviar pearls.

The offering will be available exclusively at Pizza Hut's 932 8th Avenue location in New York City from April 10th to April 12th, 2025, between 4-8pm, while supplies last.

Positive

• First-mover advantage in innovative food category targeting trending caviar market
• availability creating exclusivity and potential buzz marketing

Negative

• Extremely distribution (single location)
• Very short availability window (3 days only)
• No indication of broader rollout plans

Pizza Hut Flips the Caviar Trend on its Head with a Bold New Creation – a savory Pepperoni-Flavored "Caviar" – Served in the Exclusive New Pizza Caviar Bump Box

PLANO, Texas, April 9, 2025 /PRNewswire/ -- Pizza Hut is putting an indulgent twist on the caviar craze sweeping foodie culture with the launch of "Pizza Caviar"* – a first-of-its-kind innovation that transforms the fine dining trend into something completely unexpected. Caviar has been elevating some of the world's most beloved comfort foods with the unexpected hi-low pairings popping up in upscale restaurants and gracing social feeds across the country. In true Pizza Hut fashion, the brand asked: why just place caviar on your pizza when you can reimagine it entirely and create a bold new food category? Inspired by the rise of "caviar bumps", these bite-sized Pizza Caviar pearls are made to taste like pepperoni and designed for dipping, dunking, and bumping.

Crafted to replicate the look and feel of traditional caviar – without the fish – Pizza Caviar delivers a bold, smoky pepperoni flavor in a fun new form. Pizza Caviar is the star of the brand-new Pizza Caviar Bump Box – a luxe, limited-time twist on My Hut Box^®, Pizza Hut's signature combo meal**. The Box includes one cheese Personal Pan Pizza^® and choice of 3 plain boneless wings or fries, all topped with bursts of pepperoni-flavored "Pizza Caviar".

"As a brand that's always pushing the boundaries of what pizza culture can be, we saw an opportunity to take one of today's biggest food trends and make it our own," says Melissa Friebe, Chief Marketing Officer of Pizza Hut. "Pizza Caviar is our way of bringing a touch of indulgence, while staying true to the flavors people love from Pizza Hut."

Pizza Hut's new product innovation, Pizza Caviar Bump Box will be available exclusively at the Pizza Hut located at 932 8^th Avenue in New York City from April 10^th – April 12^th from 4-8pm, while supplies last.

To learn more about other limited time offers and Pizza Hut news, sign up for Hut Rewards^® to be the first in the know at pizzahut.com/HutRewards.***

*Pepperoni-flavored water and agar agar based caviar-style pearls
**Available 4/10 – 4/12 at 932 8^th Avenue, NYC Pizza Hut location only. 3 Boneless Naked Medium wings only. Availability, pricing, and participation varies. Pizza Caviar is pepperoni-flavored water and agar agar based caviar-style pearls.
***Hut Rewards is open to US residents 18+ who have registered for the program. Program applies only to orders at participating stores. Point minimums apply for redemption. Customer is responsible for all taxes, delivery charges and delivery minimums that may apply upon redemption. For full Hut Rewards Terms & Conditions, with details, restrictions, and limitations, visit pizzahut.com/hutrewards. 

About Pizza Hut^®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original^® Pan and Original^® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards^®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order. Hut Rewards is open to U.S. residents 18+. See applicable terms at https://hutrewards.pizzahut.com/terms/. A global leader in the pizza category, Pizza Hut operates more than 19,000 restaurants in more than 100 countries. Through its enormous presence, Pizza Hut works to unlock opportunity for its team members and communities around the world.

For more information, visit www.pizzahut.com. You can remain up to date on what's happening at Pizza Hut by following us on Facebook, Twitter, Instagram, TikTok and subscribing to our YouTube channel.

Press Contact 
ALISON BROD MARKETING + COMMUNICATIONS
pizza@abmc-us.com  

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SOURCE Pizza Hut

FAQ

What is Pizza Hut's new Pizza Caviar made of and how does it taste?

Pizza Hut's Pizza Caviar consists of pepperoni-flavored water and agar agar based caviar-style pearls, designed to deliver a bold, smoky pepperoni flavor without any fish ingredients.

Where and when can customers try Pizza Hut's new Pizza Caviar Bump Box?

The Pizza Caviar Bump Box is available exclusively at Pizza Hut's 932 8th Avenue location in New York City from April 10-12, 2025, between 4-8pm, while supplies last.

What comes in Pizza Hut's Pizza Caviar Bump Box?

The Pizza Caviar Bump Box includes one cheese Personal Pan Pizza and a choice of 3 plain boneless wings or fries, topped with pepperoni-flavored Pizza Caviar pearls.

Is Pizza Hut's Pizza Caviar a permanent menu item?

No, Pizza Caviar is a -time innovation available only from April 10-12, 2025, at one specific NYC location.