PIZZA HUT LAUNCHES NEW "CRAFTED FLATZZ": AN ABUNDANTLY TOPPED & FLAVORFUL HAND-CRAFTED PERSONAL PIZZA BUILT FOR ADULTZZ ONLY

Rhea-AI Summary

Pizza Hut (NYSE:YUM) has launched Crafted Flatzz, marking the largest simultaneous global menu launch in the company's history. This new personal pizza lineup will be available in over 20 countries through Fall 2025, featuring market-specific recipes like Nashville Hot Chicken (US), Pesto Veggie (UK), and Korean BBQ (Taiwan).

In the U.S., Crafted Flatzz are priced at $5 before 5 p.m. and feature five premium recipes on a hand-stretched crust. The launch follows the success of Pizza Hut's $2 Tuesday Personal Pan Pizza promotion and aims to provide an elevated personal pizza experience with abundant toppings and hand-crafted flavors.

Positive

• Largest simultaneous global menu launch in Pizza Hut history, reaching over 20 markets
• Strategic $5 pricing point before 5 p.m. in the U.S. market
• Expansion of successful personal pizza segment following $2 Tuesday promotion

Negative

• Limited-time offering may impact long-term revenue sustainability
• Price variations after 5 p.m. could affect consumer adoption

Insights

Restaurant Industry Analyst

Pizza Hut's global Crafted Flatzz launch represents a strategic move to capture personal dining occasions with premium positioning and value-based pricing.

Pizza Hut's simultaneous global rollout of Crafted Flatzz across more than 20 countries marks a significant strategic initiative for YUM Brands. This represents the largest coordinated product launch in Pizza Hut's history, demonstrating the company's ability to leverage its global infrastructure while allowing for regional customization.

The $5 before 5 p.m. pricing strategy in the U.S. is particularly noteworthy, as it creates a compelling value proposition specifically targeted at early-day dining occasions – a traditionally underutilized daypart for pizza concepts. This pricing approach effectively extends Pizza Hut's competitive positioning against fast-casual lunch options while potentially increasing store throughput during slower periods.

This launch builds upon momentum from Pizza Hut's $2 Tuesday Personal Pan Pizza promotion, suggesting the company is finding success in the personal pizza segment. By focusing on "Adultzz Only" premium recipes with abundant toppings, Pizza Hut is elevating this category from a value play to a higher-margin opportunity that can appeal to single diners willing to pay for quality.

The glocalization approach – global concept with local flavor adaptations (Nashville Hot in U.S., Korean BBQ in Taiwan, etc.) – showcases YUM's sophisticated understanding of market-specific preferences while maintaining operational efficiency through a unified platform. This balance between standardization and customization is critical for global restaurant brands seeking scale advantages without sacrificing local relevance.

The largest simultaneous global launch in Pizza Hut history - Crafted Flatzz will arrive on menus from the U.K. to Taiwan to Egypt through Fall 2025 and beyond

Each market has their own twist: the U.S. is serving up Nashville Hot Chicken; the U.K. is introducing Pesto Veggie with Balsamic Drizzle; and Taiwan is bringing Korean BBQ to the menu

PLANO, Texas, Aug. 20, 2025 /PRNewswire/ -- Pizza Hut just dropped a pizza game-changer. Introducing Crafted Flatzz, a brand-new, limited-edition pizza lineup designed to bring bold flavors and big energy to your solo pizza moment. Coming off the exceptional fan love for its recent $2 Tuesday Personal Pan Pizza offer, Pizza Hut has a new deal and innovation designed to continue to excite pizza lovers. Crafted Flatzz are just $5 before 5 p.m. in the U.S., delivering bold flavor at a price that's hard to beat.

Kicking off in the U.S. today, Crafted Flatzz is rolling out around the world in more than 20 countries. From Nashville Hot Chicken in the U.S. to Pesto Veggie with Balsamic Drizzle in the United Kingdom, Korean BBQ in Taiwan and Tandoori Chicken in India, in addition to a range of globally consistent recipes, each market brings its own unique twist to this bold new offering. As the largest simultaneous global menu launch in Pizza Hut history, Crafted Flatzz deliver an elevated personal pizza experience – inviting fans everywhere to take a moment for themselves, enjoy bold flavor and feed good times around the world.

Serving up grown-up recipes, Crafted Flatzz, offer more toppings and hand-crafted flavors. Pizza Hut's Adultzz Only campaign is a reminder to put yourself first and savor some well-earned "me time" as you sit to enjoy your new Crafted Flatzz. Check out this video that brings the campaign to life.

So, what's on the menu in the U.S.?

Crafted Flatzz are all about providing pizza lovers with elevated hand-crafted flavors to try at a great value, featuring five elevated recipes that deliver abundant toppings on a lighter, hand-stretched crust.

• Nashville Hot Chicken – Spicy, crispy and drizzled in pickle ranch, this recipe brings the heat with fiery Nashville Hot seasoning, fresh onions, melty mozzarella and a punchy pickle-flavored ranch sauce.
• Chicken Bacon Ranch – Because some combos just get it right. This one layers crispy chicken, smoky applewood bacon, ultimate ranch sauce and mozzarella with parmesan oregano seasoning.
• The Ultimate – Pepperoni, Italian sausage, caramelized onions, roasted peppers and tomatoes on sweet marinara and mozzarella.
• Three Cheese – A gooey, grown-up take on a classic with sweet marinara, mozzarella, parmesan, Romano and oregano.
• Pepperoni Duo – Classic and cup n' crisp pepperoni come together over mozzarella and sweet marinara, topped with a savory cheese blend seasoning.

"Crafted Flatzz represent an unprecedented moment for Pizza Hut as we bring our largest simultaneous global menu innovation to pizza fans around the world," said Aaron Powell, CEO of Pizza Hut. "No matter where you live, everyone deserves big flavor at a great price and sometimes, a moment to enjoy it all to yourself. As a pizza icon and innovator, we're proud to launch Crafted Flatzz globally as an unapologetic celebration of 'me time' as well as good times."

Starting today, redefine your pizza moment and treat yourself to a Crafted Flatzz that's all flavor, no compromise. Check your local Pizza Hut for their new Crafted Flatzz recipes.

In the U.S., Crafted Flatzz are available all day with $5 pricing available until 5 p.m. only. Prices may vary after 5 p.m. There may be an additional charge for extra toppings and cheese. Product availability, prices and participation vary. Taxes, tip & delivery fees not included. Delivery fee is not a driver tip.

About Pizza Hut^® 
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original^® Pan and Original^® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. In addition, Pizza Hut has Hut Rewards^®, the brand's loyalty program in the U.S. that offers points for every dollar spent on food any way you order. Leveraging its global presence, Pizza Hut also works to positively impact restaurant employees, the communities they serve and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging.

Media Contact:
ALISON BROD MARKETING COMMUNICATIONS
pizza@abmc-us.com

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SOURCE Pizza Hut

FAQ

What is Pizza Hut's new Crafted Flatzz menu and how much does it cost?

Crafted Flatzz is Pizza Hut's new personal pizza lineup featuring abundant toppings on a hand-stretched crust, priced at $5 before 5 p.m. in the U.S. It includes five premium recipes like Nashville Hot Chicken and Chicken Bacon Ranch.

Where is Pizza Hut (NYSE:YUM) launching the new Crafted Flatzz menu?

Pizza Hut is launching Crafted Flatzz in more than 20 countries globally, including the U.S., U.K., Taiwan, India, and Egypt, with each market featuring unique local recipes.

What are the different Crafted Flatzz flavors available at Pizza Hut US?

In the U.S., Pizza Hut offers five Crafted Flatzz recipes: Nashville Hot Chicken, Chicken Bacon Ranch, The Ultimate, Three Cheese, and Pepperoni Duo.

When will Pizza Hut's Crafted Flatzz be available globally?

The global rollout of Crafted Flatzz begins August 20, 2025, and will continue through Fall 2025 and beyond across different markets.

How is Pizza Hut's new Crafted Flatzz different from regular pizzas?

Crafted Flatzz features a lighter, hand-stretched crust with more abundant toppings and hand-crafted flavors, specifically designed as an elevated personal pizza experience.