United Parks Stock Price, News & Analysis

United Parks & Resorts (NYSE:PRKS) reported mixed Q2 2025 results with attendance growth of 0.8% to 6.2 million guests despite challenging weather conditions. However, financial metrics declined year-over-year with total revenue decreasing 1.5% to $490.2 million and net income falling 12.1% to $80.1 million.

For the first six months of 2025, the company saw attendance slightly decrease by 0.1% to 9.6 million guests, while revenue declined 2.2% to $777.2 million. The Board approved a significant new $500 million share buyback program, subject to non-Hill Path shareholder approval.

Despite headwinds, the company reported positive trends in international and group visitation, with encouraging forward booking trends showing mid to high single-digit growth for the remainder of 2025 and strong early indicators for 2026.

United Parks & Resorts (NYSE: PRKS) has scheduled its second quarter 2025 financial results announcement for August 7, 2025, before market opening. The company will host a conference call and live webcast at 9 a.m. Eastern Time on the same day.

Investors can access both the earnings release and conference call through the company's website at www.UnitedParksInvestors.com. A replay will be available from 12 p.m. ET on August 7 through 11:59 p.m. ET on August 14, accessible via the website or by phone using specific dial-in numbers for U.S., Canadian, and international callers.

Busch Gardens, part of United Parks & Resorts (PRKS), announces a special Independence Day promotion offering free park admission to U.S. military veterans and active-duty personnel. Veterans can receive free one-day admission for themselves and up to three guests by registering through June 22, with visits valid until July 6, 2025. Active-duty military members, who already receive year-round complimentary admission for themselves and three guests, will get 3 additional free tickets during this promotion period. The offer is available at Busch Gardens Tampa Bay, Busch Gardens Williamsburg, Adventure Island, and Water Country USA through the company's Waves of Honor program. This long-running program has provided free admission to over 10 million military members and their families over 20 years.

SeaWorld Parks & Entertainment (PRKS) is offering free admission to U.S. military veterans, active-duty service members, and their families across their parks in Orlando, San Antonio, and San Diego through their Waves of Honor program. Veterans can register for complimentary tickets for themselves and up to three dependents by June 22, with redemption required by July 6. Active-duty military members can receive one free admission plus three dependent tickets annually, with an additional three dependent tickets available during this promotion period. This initiative has provided free park access to over 10 million military members and their families over 20 years. The offer extends to SeaWorld and Aquatica parks, with year-round military discounts available through MWR and ITT offices.

SeaWorld Orlando (PRKS) is making history by becoming the only location in the Western Hemisphere to exhibit Emperor penguins, starting June 14, 2025. The park's Antarctica Realm has been specially modified to accommodate these iconic Antarctic birds, maintaining temperatures around 28°F and simulating Antarctic light cycles. The Emperor penguins, transferred from SeaWorld San Diego, will be accessible to Annual Pass Members exclusively on June 12-13 before the public debut. To celebrate, the park partnered with Creative City Project to install "Big City Penguins," featuring three large Emperor penguin sculptures in Downtown Orlando through June 19. SeaWorld San Diego has been pioneering Emperor penguin care since the 1980s, being the first facility to successfully breed them outside Antarctica. The park is offering Annual Passes starting at $14/month, including exclusive access and various benefits valued at $3,300+.

Busch Gardens theme parks (PRKS) announced the return of their free beer promotion for Summer 2025, alongside new attractions and entertainment offerings. At Busch Gardens Tampa, guests 21+ receive one free 7oz beer per visit while pass holders get two, available near Congo River Rapids. The park features the new Wild Oasis area with Tree Top Drop ride, Moto-Motion stunt show, and Wild Skies drone and fireworks show. Busch Gardens Williamsburg introduced North America's longest family inverted coaster, The Big Bad Wolf: The Wolf's Revenge, spanning 2,500 feet with speeds up to 40mph. The park offers members and pass holders one free 7oz beer, while regular guests can purchase beers for $0.50 at Willkommenhaus starting June 23. The company is currently offering a limited-time promotion where Annual Pass or Membership purchases include a free upgrade to the next tier, with payments starting at $15 monthly.

SeaWorld Orlando (PRKS) announces its Summer Spectacular celebration featuring free beer promotion and new attractions. Guests 21+ can enjoy one complimentary 7 oz. draft beer per visit, while Pass Members receive two free beers daily. The park introduces several new attractions including Expedition Odyssey, a first-of-its-kind Arctic flying theater experience, and an innovative drone show synchronized with the Ignite Fireworks Spectacular. New entertainment includes Hydro Surge cirque show, Baby Shark's Big Celebration, and returning favorites like the Shamu & Crew Parade. The park also offers special promotions including Happy Hour deals at select locations and limited-time Annual Pass upgrades with benefits like free parking and guest tickets. The 2025 Fun Card is available for $139.99, providing year-round admission through December 31, 2025.

Busch Gardens Williamsburg has officially opened The Big Bad Wolf: The Wolf's Revenge, North America's longest family inverted coaster. The new attraction features over 2,500 feet of track and reaches speeds of 40 miles per hour. Set in a Bavarian village theme, the coaster is designed to be family-friendly with a minimum height requirement of 42 inches with supervision or 48 inches without.

The attraction, which opened on May 23, 2025, has already received positive feedback from Members during an exclusive preview. The opening ceremony included local dignitaries, Wolf Scouts, and park leadership. To celebrate, the park is offering a Memorial Day sale with up to 35% savings on Fun Cards and Memberships.

Busch Gardens Tampa Bay announced the opening of Wild Oasis at Jungala, North America's most immersive kid-friendly adventure realm. The attraction will open for Pass Member previews on May 30 and to all guests on June 6, 2025. The new realm features: • Habitat Hideaway: A multi-species habitat showcasing capybaras, giant anteaters, squirrel monkeys, and tropical birds • Tree Top Drop: A 35-foot drop tower with multimedia experience (opening later in June) • Canopy Climb: A 45-foot high climbing structure with 200-feet of trails • Enchanted Falls: An interactive splash pad for younger visitors • Rainforest Quest: A self-guided educational scavenger hunt The park is offering a Memorial Day Sale with up to 50% savings on Tickets, Fun Cards and Annual Passes, with payments starting at $15 per month.