Sprinklr Stock Price, News & Analysis

Sprinklr, Inc. (NYSE: CXM) is an enterprise software company focused on Unified Customer Experience Management (Unified-CXM). The company describes itself as the definitive, AI-native platform for Unified-CXM, bringing together customer-facing functions on a single, unified platform so brands can manage interactions and feedback across modern digital channels.

Sprinklr’s platform is built to help brands deliver what it calls extraordinary customer experiences at scale, across every customer touchpoint. According to the company, its unified platform combines human intelligence with artificial intelligence to support personalized, seamless, and efficient customer interactions. Sprinklr emphasizes the use of AI to turn large volumes of customer signals into insights and actions that can be used by marketing, service, and other customer-facing teams.

Business model and platform focus

Sprinklr generates the substantial majority of its revenue from subscriptions to its Unified-CXM platform, as described in its investor communications. The platform is positioned as a single system that allows enterprises to unify data, break down internal silos, and act on real-time insights. Sprinklr highlights that its solutions are designed for all customer-facing functions, helping companies deliver what it calls human experiences across any modern channel.

The company’s product organization and strategy are centered on an AI-native architecture. Sprinklr states that its AI is embedded natively across its platform and refined over more than a decade of experience in customer experience use cases. This domain-specific AI is intended to augment human teams, improve productivity, and support more consistent customer engagement.

Key product suites and capabilities

Sprinklr organizes its offerings into distinct product suites. The company and its product announcements identify the following core product areas:

• Sprinklr Social
• Sprinklr Marketing
• Sprinklr Insights
• Sprinklr Service
• Sprinklr Customer Feedback Management (CFM)

Across these suites, Sprinklr’s unified platform provides solutions for social media management, marketing, advertising, customer feedback, and omnichannel contact center management. The company describes its Customer Feedback Management capabilities as a unified, AI-native approach to feedback, connecting solicited and unsolicited feedback in a single system of record.

Sprinklr has also introduced Sprinklr Copilot, described as an always-on companion that delivers real-time, AI-powered conversational assistance across the Sprinklr platform. Copilot is designed to help users interact with dashboards conversationally, surface insights quickly, monitor workflows, and support agents with configurable assistance while providing explainable responses backed by citations.

Another major capability is Sprinklr AI Agents. These are described as autonomous, goal-oriented AI agents built natively into the platform to bring intelligence directly into customer experience workflows. According to Sprinklr, these agents are designed to observe, reason, and act across marketing, care, research, and commerce use cases. They are intended to retain context across channels such as voice, chat, email, and social, integrate with front-office workflows managed in Sprinklr, and operate within enterprise data and business rules.

AI-native approach to customer experience

Sprinklr positions itself as an AI-native company rather than a provider that has retrofitted AI onto legacy systems. The company states that its unified architecture integrates domain-specific and general-purpose AI across every customer experience function. This approach is intended to help enterprises deploy, scale, and optimize AI-driven experiences from a single platform, rather than stitching together separate point solutions.

In its product communications, Sprinklr emphasizes that its AI is grounded in enterprise data, business rules, and governance frameworks to help minimize hallucinations and support transparency and trust. It highlights capabilities such as adaptive AI surveys that personalize questions in real time, automated insights validated against social data, and AI that can prescribe actions in closed-loop feedback processes.

Customer base and market focus

Sprinklr reports that more than 1,900 enterprises use its platform. The company states that its customers include global brands such as Microsoft, P&G, and Samsung, and that 60% of the Fortune 100 rely on Sprinklr to help deliver consistent, trusted customer experiences worldwide. The company describes its typical customers as large enterprises and notes in its investor disclosures that a significant portion of revenue is generated from a relatively small number of large customers.

Sprinklr’s communications indicate that it serves modern enterprises that need to manage customer experiences across marketing, service, and post-purchase care. The company’s research and partnerships highlight use cases such as social listening, omnichannel engagement, and turning emerging social conversations into actionable insights for product, marketing, and business strategy.

Geographic footprint and operations

According to its company description and financial disclosures, Sprinklr is headquartered in New York City and has employees around the world. The company states that it operates in the Americas, EMEA, and other countries, and that it derives a substantial portion of its revenue from the Americas region.

Sprinklr’s alliance announcements reference work with partners and clients across multiple global markets, including activity in dozens of markets through partner agencies. These collaborations are presented as extensions of Sprinklr’s Unified-CXM platform, combining technology with services to help brands address regional and global customer experience challenges.

Strategic partnerships and ecosystem

Sprinklr participates in an ecosystem of partners that extend and complement its Unified-CXM platform. For example, the company has announced an expanded global strategic partnership with SAMY, a social-first agency with a large, distributed team. This alliance combines Sprinklr’s AI-native platform with SAMY’s marketing expertise to help brands bridge insight and execution and create more meaningful customer experiences across channels.

In this partnership context, Sprinklr’s platform is used for social listening and real-time insights, supporting use cases such as identifying cultural shifts, exploring new opportunities, and informing product and communication strategies. The company’s communications describe this type of collaboration as an example of how advanced technology and strategic services can be combined to address modern brand challenges.

Research, thought leadership, and industry perspective

Sprinklr also engages in research and thought leadership related to customer experience and the impact of AI. The company has sponsored research such as “The CX Confidence Disconnect: Why Customers Struggle to Believe What Brands Promise,” which examines differences between business leaders’ perceptions of customer experience and consumers’ reported experiences.

This research highlights themes such as fragmented experiences across channels, gaps in perceived trust, and consumer expectations around AI transparency. Sprinklr uses these findings to frame the importance of unified data, omni-channel listening, and AI that is designed to understand context and provide insight, rather than simply automate tasks.

Capital markets and regulatory profile

Sprinklr’s Class A common stock, with a stated par value of $0.00003 per share, trades on the New York Stock Exchange under the ticker symbol CXM, as disclosed in its SEC filings. The company files periodic and current reports with the U.S. Securities and Exchange Commission, including Forms 10-Q, 10-K, and 8-K that provide information on its financial condition, results of operations, executive appointments, and other material events.

In its filings and earnings releases, Sprinklr discusses key metrics such as remaining performance obligations (RPO) and current RPO (cRPO), which represent contracted revenues that have not yet been recognized. The company also reports non-GAAP financial measures, including non-GAAP gross profit, operating income, and net income, and explains the adjustments used to derive these measures from GAAP results.

Recognition and awards

Sprinklr has been recognized in industry award programs for its products and AI capabilities. For example, the company was named a winner in the Innovative Products category of the 2026 BIG Innovation Awards. This recognition specifically cited Sprinklr’s AI agents that are purpose-built for customer experience, highlighting their role in bringing autonomous, goal-oriented intelligence into customer experience workflows across marketing, care, research, and commerce.

The company presents such recognition as validation of its focus on building intelligent platforms that prioritize trust, privacy, resilience, and measurable real-world impact in customer experience management.

Positioning within the software and information sector

Within the broader software publishers and information sector, Sprinklr positions itself as a provider of a unified, AI-native platform that spans social media management, marketing, advertising, customer feedback, and contact center operations. Rather than focusing on a single channel or function, the company’s messaging centers on unifying channels, signals, and teams surrounding the customer.

Sprinklr’s disclosures and communications consistently emphasize three main themes: unifying data and tools across customer-facing functions, elevating human potential through AI-assisted workflows, and transforming individual customer interactions into opportunities to build trust and loyalty. Investors and analysts looking at CXM stock can refer to the company’s SEC filings and earnings materials for additional detail on its financial performance, subscription-based revenue model, and key operating metrics.