My Size Stock Price, News & Analysis

My Size, Inc. (NASDAQ: MYSZ) is an AI-powered fashion technology and retail solutions company. According to its public communications, MySize focuses on solving structural challenges in the global fashion industry through AI-driven sizing, omnichannel e-commerce platforms, circular fashion, and data intelligence. The company is described as a global fashion-tech and AI-powered retail solutions provider, serving brands and retailers across multiple regions.

MySize is based in Israel, with references in SEC filings and press releases to operations centered in Airport City, Israel, and activities in markets including Europe, Latin America, the United States, and the Asia-Pacific region. Its common stock trades on Nasdaq under the ticker symbol MYSZ. The company’s disclosures emphasize that it operates as a group of integrated businesses under a unified platform strategy for the fashion and retail ecosystem.

Business Model and Platform Strategy

MySize states that it operates multiple businesses under one platform, focused on AI-driven sizing, commerce enablement, resale infrastructure, and data intelligence. The company describes itself as building a “Retail Intelligence Engine for fashion,” helping brands recommend the right size, understand product performance at the SKU level, monetize overstock and returns through resale, and comply with emerging regulations.

Historically, MySize developed technology to help consumers take accurate body measurements via smartphone to improve clothing fit in e-commerce. More recent disclosures show that the company has expanded into a broader AI and data-centric platform, combining software-as-a-service (SaaS) sizing tools, e-commerce operations, and circular fashion capabilities. Revenue is described in prior materials as coming from selling products to customers and licensing cloud-enabled software subscriptions with associated software maintenance and support.

Core Solutions and Brands

MySize’s portfolio, as described in its press releases, includes several key business units and products:

• Naiz Fit – A SaaS sizing platform for apparel, referenced as part of MySize’s global technology platforms. It is positioned as an enterprise-grade solution for size and fit recommendations and is integrated with other MySize technologies.
• MySizeID – An AI-driven sizing solution that forms part of the company’s omnichannel e-commerce and size recommendation offerings for fashion retailers.
• ShoeSize.Me – A European SaaS company specializing in AI-powered footwear sizing and fit solutions, acquired by MySize and operated under the Naiz Fit umbrella. Its ShoeAI solution provides footwear sizing recommendations and serves fashion retailers in Central Europe and other regions.
• Orgad – Described as a fashion and equipment e-commerce business. MySize highlights Orgad’s use of a Fulfilled by Amazon operating model to improve logistics, inventory management, and margins.
• Percentil – A European resale platform operating in Spain, Italy, Germany, and France. MySize positions Percentil as part of Europe’s circular fashion economy and a way for brands to address regulatory requirements around durability, repairability, recyclability, and traceability.

Across these units, MySize presents itself as offering AI-powered sizing solutions, sustainable commerce innovation, omnichannel retail technology, and circular fashion infrastructure. The company also mentions innovations such as the FirstLook Smart Mirror and Smart Catalog to enhance both resale and retail experiences, and a conversational AI assistant called NaizGPT that allows retail teams to interact with sizing and returns data via natural language.

AI, Data Intelligence, and Overstocks Management

MySize describes its competitive advantage as the integration layer across its platform and the data generated by its solutions. The company reports that its platforms have produced large-scale, anonymized insights related to apparel fit trends, sizing mismatches, and product-level performance across brands and retailers. It is evaluating a Data Intelligence Framework designed to provide high-level insights for demand planning, inventory optimization, customer trends, product design, and sustainability initiatives, using aggregated and anonymized data from its various business units.

In addition to sizing, MySize emphasizes overstock and inventory lifecycle management. Its communications highlight overstock management solutions and circular fashion capabilities that help brands manage excess inventory and returns, particularly in the context of European circular economy regulations. The company states that it is exploring usage-based digital access models, such as data credits, for enterprise customers to consume data insights in a controlled and privacy-compliant way.

Geographic Reach and Customer Base

MySize describes itself as a global company with operations across Europe, Latin America, the United States, and the Asia-Pacific region. It notes an operational footprint in the Asia-Pacific region, particularly in Australia, where it serves customers including WorkWear Group and R.M. Williams. The company also highlights Percentil’s operations across Spain, Italy, Germany, and France, and references activity in Europe more broadly.

MySize positions its platform as serving both large enterprise groups and high-end brands, with solutions aimed at fashion brands and retailers that operate at scale. Its communications emphasize that its technology is used by apparel and footwear clients worldwide and that it is focused on helping brands manage complexity across sizing, logistics, and excess inventory.

Strategic Focus and M&A Activity

MySize describes an “AI roll-up” strategy in retail and fashion, centered on selectively acquiring complementary technology companies and commerce-oriented businesses. The company’s stated goal is to build a scalable AI-driven platform by integrating businesses with proven technologies, proprietary data assets, and established customer relationships.

Acquisitions cited by MySize include Naiz Fit, Orgad, Percentil, and ShoeSize.Me. The company explains that each acquisition was chosen for its fit with the platform and potential to create value through integration. MySize states that it is building a diversified, integrated fashion platform that spans AI technology, circular fashion and recommerce, overstock management, and international growth through wholesale and licensing models.

Regulatory and Circular Fashion Context

In Europe, MySize links its Percentil business to regulatory developments such as the EU’s Circular Economy Action Plan and Extended Producer Responsibility for textiles. The company portrays Percentil as a platform that can help brands manage the full lifecycle of apparel products, including take-back, recycling, and repair, in line with evolving regulations. It also notes that its technology and platforms are designed to support requirements related to eco-design and digital product passports.

Corporate Governance and SEC Reporting

MySize files reports with the U.S. Securities and Exchange Commission, including Form 8-K current reports and a definitive proxy statement (DEF 14A). These filings cover matters such as financial results, annual meeting proposals, equity incentive plan amendments, and auditor appointments. The company’s 8-K filings reference press releases on quarterly financial results, while the proxy statement outlines proposals for director elections and equity plan changes.

FAQs

The following frequently asked questions summarize key aspects of MySize, Inc. based on its public disclosures.