Apple CEO John Ternus sells 25,412 shares

The Apple CEO's reported sales were made under a Rule 10b5-1 plan adopted May 21, 2026.

Rhea-AI Filing Summary

Apple Inc. CEO John Ternus reported settlement of 99,878 restricted stock units in common shares on October 1, 2026; the resulting shares were held through his trust. Apple withheld 49,054 shares to satisfy tax withholding on vesting. On October 2, 2026, sales of 25,412 shares held through his trust were reported under a Rule 10b5-1 plan adopted May 21, 2026. The four sales had weighted-average prices of $331.38, $332.26, $333.34 and $334.05 per share.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 7 txns

Insider Ternus John

Role CEO

Sold 25,412 shs ($8.46M)

Approx. gross sale proceeds $8.46M

Type	Security	Shares	Price	Value
Sale	Common Stock F4, F5, F2	3,564	$331.38	$1.18M
Sale	Common Stock F4, F6, F2	5,348	$332.26	$1.78M
Sale	Common Stock F4, F7, F2	12,746	$333.34	$4.25M
Sale	Common Stock F4, F8, F2	3,754	$334.05	$1.25M
Exercise	Restricted Stock Unit F1, F9, F10, F11, F12	99,878	--	--
Exercise	Common Stock F1, F2	99,878	--	--
Tax Withholding	Common Stock F3, F2	49,054	$330.32	$16.20M

Holdings After Transaction: Restricted Stock Unit — 0 contracts (Direct); Common Stock — 59,567 shares (Direct)

Footnotes (12)

1. F1. Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.
2. F2. These shares are held through Mr. Ternus' trust.
3. F3. Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.
4. F4. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026.
5. F5. This transaction was executed in multiple trades at prices ranging from $330.78 to $331.7775; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
6. F6. This transaction was executed in multiple trades at prices ranging from $331.79 to $332.7775; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
7. F7. This transaction was executed in multiple trades at prices ranging from $332.79 to $333.785; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
8. F8. This transaction was executed in multiple trades at prices ranging from $333.79 to $334.49; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
9. F9. This award was granted on October 1, 2023, for a target number of 58,408 RSUs. The award settled on October 1, 2026, applying a percentage of the target number of RSUs that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2024 and ending with the last day of Apple's fiscal year 2026.
10. F10. TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $175.08. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $333.82.
11. F11. This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of RSUs vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of RSUs vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of RSUs vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of restricted stock units vest. If Apple's performance was between these levels, the portion of the restricted stock units that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages.
12. F12. Apple's TSR for the three-year performance period was 90.67%, which ranked 115 of the 480 companies that were included in the S&P 500 for the performance period and placed Apple in the 76.20th percentile. Therefore, 99,878 restricted stock units subject to performance requirements vested.

Key Figures

Common shares sold: 25,412 shares Sale transaction: 3,564 shares at $331.38 per share Sale transaction: 5,348 shares at $332.26 per share +5 more

8 metrics

Common shares sold 25,412 shares Four reported transactions on October 2, 2026

Sale transaction 3,564 shares at $331.38 per share Weighted-average sale price on October 2, 2026

Sale transaction 5,348 shares at $332.26 per share Weighted-average sale price on October 2, 2026

Sale transaction 12,746 shares at $333.34 per share Weighted-average sale price on October 2, 2026

Sale transaction 3,754 shares at $334.05 per share Weighted-average sale price on October 2, 2026

Restricted stock units settled 99,878 RSUs Settled in common shares on October 1, 2026

Shares withheld for tax 49,054 shares Withheld by Apple on vesting of RSUs

Total shareholder return 90.67% Apple's three-year performance period for the RSU award

Key Terms

restricted stock unit, Rule 10b5-1 trading plan, weighted average sale price, total shareholder return

4 terms

restricted stock unit financial

"Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share"

A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.

Rule 10b5-1 trading plan regulatory

"made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"the price reported above reflects the weighted average sale price"

total shareholder return financial

"total shareholder return ("TSR") relative to the other companies in the S&P 500"

Total shareholder return is the overall gain an investor gets from owning a stock, combining changes in the share price plus any cash payouts like dividends, and assuming those payouts are reinvested in more shares. Investors use it like a single score that shows the true return on their investment—similar to checking both the growth of a savings account and the interest earned—to compare how well different companies or investments perform over time.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many AAPL shares were sold through John Ternus' trust, and at what prices?

Sales of 25,412 shares held through John Ternus' trust were reported on October 2, 2026, across four transactions with weighted-average prices of $331.38, $332.26, $333.34 and $334.05 per share. The sales were made under a Rule 10b5-1 plan adopted May 21, 2026.

What performance determined the vesting of John Ternus' Apple RSUs?

For Apple's three-year performance period, total shareholder return was 90.67%, ranking 115 among 480 S&P 500 companies and placing Apple in the 76.20th percentile. The award's vesting percentage was determined using Apple's relative TSR performance.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/05/2026 - 06:35 PM Accepted by SEC EDGAR 10/05/2026 - 06:35 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ternus John

(Last) (First) (Middle)

ONE APPLE PARK WAY

(Street)

CUPERTINO CALIFORNIA 95014

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Apple Inc. [ AAPL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/01/2026		M		99,878	A	(1)	134,033	D(2)
Common Stock(3)	10/01/2026		F		49,054	D	$330.32	84,979	D(2)
Common Stock(4)	10/02/2026		S		3,564	D	$331.38(5)	81,415	D(2)
Common Stock(4)	10/02/2026		S		5,348	D	$332.26(6)	76,067	D(2)
Common Stock(4)	10/02/2026		S		12,746	D	$333.34(7)	63,321	D(2)
Common Stock(4)	10/02/2026		S		3,754	D	$334.05(8)	59,567	D(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Unit	(1)	10/01/2026		M			99,878	(9)(10)(11)(12)	(9)(10)(11)(12)	Common Stock	99,878	(1)	0	D

Explanation of Responses:

1. Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.

2. These shares are held through Mr. Ternus' trust.

3. Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.

4. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026.

5. This transaction was executed in multiple trades at prices ranging from $330.78 to $331.7775; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

6. This transaction was executed in multiple trades at prices ranging from $331.79 to $332.7775; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

7. This transaction was executed in multiple trades at prices ranging from $332.79 to $333.785; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

8. This transaction was executed in multiple trades at prices ranging from $333.79 to $334.49; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

9. This award was granted on October 1, 2023, for a target number of 58,408 RSUs. The award settled on October 1, 2026, applying a percentage of the target number of RSUs that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2024 and ending with the last day of Apple's fiscal year 2026.

10. TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $175.08. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $333.82.

11. This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of RSUs vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of RSUs vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of RSUs vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of restricted stock units vest. If Apple's performance was between these levels, the portion of the restricted stock units that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages.

12. Apple's TSR for the three-year performance period was 90.67%, which ranked 115 of the 480 companies that were included in the S&P 500 for the performance period and placed Apple in the 76.20th percentile. Therefore, 99,878 restricted stock units subject to performance requirements vested.

	/s/ Sam Whittington, Attorney-in-Fact for John Ternus	10/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)