Apple SVP Deirdre O’Brien sells 46,389 shares

Apple’s senior vice president’s reported activity spans performance-based RSU settlement, tax withholding and stock sales under a pre-adopted trading plan.

Rhea-AI Filing Summary

Apple Inc. Senior Vice President Deirdre O’Brien had 99,878 restricted stock units vest and settle in common shares on October 1, 2026; Apple withheld 53,489 shares to satisfy tax withholding. On October 2, 2026, she sold 40,764 shares at a weighted average of $333.35 per share and 5,625 shares at a weighted average of $333.91 per share. Both sales were made under a Rule 10b5-1 trading plan adopted November 24, 2025.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 5 txns

Insider O'BRIEN DEIRDRE

Role Senior Vice President

Sold 46,389 shs ($15.47M)

Approx. gross sale proceeds $15.47M

Type	Security	Shares	Price	Value
Sale	Common Stock F3, F4	40,764	$333.35	$13.59M
Sale	Common Stock F3, F5	5,625	$333.91	$1.88M
Exercise	Restricted Stock Unit F1, F6, F7, F8, F9	99,878	--	--
Exercise	Common Stock F1	99,878	--	--
Tax Withholding	Common Stock F2	53,489	$330.32	$17.67M

Holdings After Transaction: Restricted Stock Unit — 0 contracts (Direct); Common Stock — 136,810 shares (Direct)

Footnotes (9)

1. F1. Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.
2. F2. Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.
3. F3. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025.
4. F4. This transaction was executed in multiple trades at prices ranging from $332.77 to $333.76; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
5. F5. This transaction was executed in multiple trades at prices ranging from $333.775 to $334.115; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
6. F6. This award was granted on October 1, 2023, for a target number of 58,408 RSUs. The award settled on October 1, 2026, applying a percentage of the target number of RSUs that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2024 and ending with the last day of Apple's fiscal year 2026.
7. F7. TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $175.08. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $333.82.
8. F8. This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of RSUs vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of RSUs vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of RSUs vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of RSUs vest. If Apple's performance was between these levels, the portion of the RSUs that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages.
9. F9. Apple's TSR for the three-year performance period was 90.67%, which ranked 115 of the 480 companies that were included in the S&P 500 for the performance period and placed Apple in the 76.20th percentile. Therefore, 99,878 restricted stock units subject to performance requirements vested.

Key Figures

Restricted stock units vested: 99,878 shares Shares withheld for tax withholding: 53,489 shares Shares sold: 40,764 shares +3 more

6 metrics

Restricted stock units vested 99,878 shares Settled in common shares on October 1, 2026

Shares withheld for tax withholding 53,489 shares On vesting October 1, 2026

Shares sold 40,764 shares October 2, 2026

Weighted average sale price $333.35 per share Sale on October 2, 2026

Shares sold 5,625 shares October 2, 2026

Weighted average sale price $333.91 per share Sale on October 2, 2026

Key Terms

restricted stock unit, Rule 10b5-1 trading plan, total shareholder return ("TSR"), weighted average sale price, +1 more

5 terms

restricted stock unit financial

"Each restricted stock unit ("RSU") represents the right to receive"

A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.

Rule 10b5-1 trading plan regulatory

"made pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

total shareholder return ("TSR") financial

"based on Apple's total shareholder return ("TSR")"

weighted average sale price financial

"the price reported above reflects the weighted average sale price"

straight-line basis technical

"determined on a straight-line basis"

A straight-line basis is an accounting method that spreads the cost of a long-lived asset or intangible evenly over its useful life, recording the same expense amount each reporting period. For investors, it makes a company’s profits and asset values more predictable and comparable—like slicing a loaf into equal pieces—so changes in reported earnings are more likely to reflect business performance than timing quirks in how costs are recognized.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many AAPL shares did Deirdre O’Brien sell, and at what prices?

Deirdre O’Brien sold 40,764 shares at a weighted average price of $333.35 and 5,625 shares at a weighted average price of $333.91 on October 2, 2026. Both sales were made under a Rule 10b5-1 trading plan adopted November 24, 2025.

How many AAPL RSUs vested, and how many shares were withheld for taxes?

99,878 restricted stock units vested and settled in common shares on October 1, 2026. Apple withheld 53,489 shares to satisfy tax withholding requirements on the vesting.

How was Deirdre O’Brien’s AAPL RSU award performance measured?

The award measured Apple’s total shareholder return relative to other S&P 500 companies from the first day of Apple’s fiscal year 2024 through the last day of fiscal year 2026. Apple ranked in the 76.20th percentile, and 99,878 RSUs vested.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/05/2026 - 06:39 PM Accepted by SEC EDGAR 10/05/2026 - 06:39 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

O'BRIEN DEIRDRE

(Last) (First) (Middle)

ONE APPLE PARK WAY

(Street)

CUPERTINO CALIFORNIA 95014

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Apple Inc. [ AAPL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Senior Vice President

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/01/2026		M		99,878	A	(1)	236,688	D
Common Stock(2)	10/01/2026		F		53,489	D	$330.32	183,199	D
Common Stock(3)	10/02/2026		S		40,764	D	$333.35(4)	142,435	D
Common Stock(3)	10/02/2026		S		5,625	D	$333.91(5)	136,810	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Unit	(1)	10/01/2026		M		99,878		(6)(7)(8)(9)	(6)(7)(8)(9)	Common Stock	99,878	(1)	0	D

Explanation of Responses:

1. Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.

2. Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.

3. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025.

4. This transaction was executed in multiple trades at prices ranging from $332.77 to $333.76; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

5. This transaction was executed in multiple trades at prices ranging from $333.775 to $334.115; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

6. This award was granted on October 1, 2023, for a target number of 58,408 RSUs. The award settled on October 1, 2026, applying a percentage of the target number of RSUs that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2024 and ending with the last day of Apple's fiscal year 2026.

7. TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $175.08. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $333.82.

8. This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of RSUs vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of RSUs vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of RSUs vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of RSUs vest. If Apple's performance was between these levels, the portion of the RSUs that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages.

9. Apple's TSR for the three-year performance period was 90.67%, which ranked 115 of the 480 companies that were included in the S&P 500 for the performance period and placed Apple in the 76.20th percentile. Therefore, 99,878 restricted stock units subject to performance requirements vested.

	/s/ Sam Whittington, Attorney-in-Fact for Deirdre O'Brien	10/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)