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Apple: Timothy D. Cook’s trust sells 191,753 shares

The Executive Chair’s performance award vested at Apple’s 76.20th percentile after a 90.67% total shareholder return.

(Very High)

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Form Type
4

Rhea-AI Filing Summary

Apple Inc. Executive Chair Timothy D. Cook reported settlement of 374,541 performance RSUs into common shares on October 1, 2026; the reported RSU derivative position after settlement was 0. Apple withheld 199,038 shares for tax withholding on vesting. On October 2, Cook’s trust sold 191,753 shares in four transactions under a Rule 10b5-1 plan adopted May 28, 2026, and gifted 26,325 shares. Apple’s total shareholder return was 90.67%, placing it at the 76.20th percentile for the performance period.

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Insider COOK TIMOTHY D
Role Executive Chair
Sold 191,753 shs ($63.85M)
Approx. gross sale proceeds $63.85M
Type Security Shares Price Value
Sale Common Stock F4, F5, F2 23,143 $331.44 $7.67M
Sale Common Stock F4, F6, F2 39,492 $332.16 $13.12M
Sale Common Stock F4, F7, F2 88,239 $333.26 $29.41M
Sale Common Stock F4, F8, F2 40,879 $333.94 $13.65M
Gift Common Stock F2 26,325 $0.00 $0.00
Exercise Restricted Stock Unit F1, F9, F10, F11, F12 374,541 -- --
Exercise Common Stock F1, F2 374,541 -- --
Tax Withholding Common Stock F3, F2 199,038 $330.32 $65.75M
Holdings After Transaction: Restricted Stock Unit — 0 contracts (Direct); Common Stock — 3,237,843 shares (Direct)
Footnotes (12)
  1. F1. Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.
  2. F2. These shares are held through Mr. Cook's trust.
  3. F3. Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.
  4. F4. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 28, 2026.
  5. F5. This transaction was executed in multiple trades at prices ranging from $330.66 to $331.655; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
  6. F6. This transaction was executed in multiple trades at prices ranging from $331.66 to $332.65; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
  7. F7. This transaction was executed in multiple trades at prices ranging from $332.66 to $333.655; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
  8. F8. This transaction was executed in multiple trades at prices ranging from $333.66 to $334.50; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
  9. F9. This award was granted on October 1, 2023, for a target number of 219,030 RSUs. The award settled on October 1, 2026, applying a percentage of the target number of RSUs that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2024 and ending with the last day of Apple's fiscal year 2026.
  10. F10. TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $175.08. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $333.82.
  11. F11. This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of RSUs vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of RSUs vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of RSUs vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of RSUs vest. If Apple's performance was between these levels, the portion of the restricted stock units that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages.
  12. F12. Apple's TSR for the three-year performance period was 90.67%, which ranked 115 of the 480 companies that were included in the S&P 500 for the performance period and placed Apple in the 76.20th percentile. Therefore, 374,541 RSUs subject to performance requirements vested.
Performance RSUs settled 374,541 RSUs Settled in common shares on October 1, 2026
RSU derivative position after settlement 0 Reported after the October 1, 2026 settlement
Shares withheld for tax withholding 199,038 shares Apple withheld the shares on RSU vesting
Common shares sold 191,753 shares Four transactions on October 2, 2026
Common shares gifted 26,325 shares Gift reported for October 2, 2026; shares held through Cook’s trust
Total shareholder return 90.67% Apple’s return for the three-year performance period
Relative total shareholder return percentile 76.20th percentile Apple’s ranking for the performance period
restricted stock unit financial
"Each restricted stock unit ("RSU") represents the right to receive"
A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.
Rule 10b5-1 trading plan regulatory
"made pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
total shareholder return (TSR) financial
"total shareholder return ("TSR") relative to the other companies"
Total shareholder return (TSR) measures how much an investment in a company's stock has grown over a specific period by combining the change in the share price and all dividends paid, expressed as a percentage. Think of it like tracking the total balance of a savings jar that increases both from added cash (dividends) and a rising sticker price on the jar (share price); investors use TSR to compare how well different stocks or managers deliver real, money-in-hand returns.
weighted average sale price financial
"reflects the weighted average sale price"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many AAPL shares did Timothy D. Cook’s trust sell?

Timothy D. Cook’s trust sold 191,753 common shares in four transactions on October 2, 2026. The reported weighted-average prices were $331.44, $332.16, $333.26 and $333.94 per share. The sales were made under a Rule 10b5-1 trading plan adopted by Cook on May 28, 2026.

What happened to Timothy D. Cook’s AAPL performance RSUs?

On October 1, 2026, 374,541 performance RSUs settled in common shares on their scheduled vesting date, leaving a reported RSU derivative position of 0. Apple withheld 199,038 shares for tax withholding requirements. Apple’s 90.67% total shareholder return placed it at the 76.20th percentile for the performance period.

How was Timothy D. Cook’s AAPL performance award vesting determined?

The award was granted on October 1, 2023, for a target of 219,030 RSUs. The vesting percentage depended on Apple’s total shareholder return relative to other S&P 500 companies from the first day of fiscal year 2024 through the last day of fiscal year 2026. The award specified vesting thresholds at the 25th, 55th and 85th percentiles.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
COOK TIMOTHY D

(Last)(First)(Middle)
ONE APPLE PARK WAY

(Street)
CUPERTINO CALIFORNIA 95014

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Apple Inc. [ AAPL ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Executive Chair
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
10/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock10/01/2026M374,541A(1)3,654,959D(2)
Common Stock(3)10/01/2026F199,038D$330.323,455,921D(2)
Common Stock(4)10/02/2026S23,143D$331.44(5)3,432,778D(2)
Common Stock(4)10/02/2026S39,492D$332.16(6)3,393,286D(2)
Common Stock(4)10/02/2026S88,239D$333.26(7)3,305,047D(2)
Common Stock(4)10/02/2026S40,879D$333.94(8)3,264,168D(2)
Common Stock10/02/2026G26,325D$03,237,843D(2)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Unit(1)10/01/2026M374,541 (9)(10)(11)(12) (9)(10)(11)(12)Common Stock374,541(1)0D
Explanation of Responses:
1. Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.
2. These shares are held through Mr. Cook's trust.
3. Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.
4. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 28, 2026.
5. This transaction was executed in multiple trades at prices ranging from $330.66 to $331.655; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
6. This transaction was executed in multiple trades at prices ranging from $331.66 to $332.65; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
7. This transaction was executed in multiple trades at prices ranging from $332.66 to $333.655; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
8. This transaction was executed in multiple trades at prices ranging from $333.66 to $334.50; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
9. This award was granted on October 1, 2023, for a target number of 219,030 RSUs. The award settled on October 1, 2026, applying a percentage of the target number of RSUs that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2024 and ending with the last day of Apple's fiscal year 2026.
10. TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $175.08. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $333.82.
11. This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of RSUs vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of RSUs vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of RSUs vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of RSUs vest. If Apple's performance was between these levels, the portion of the restricted stock units that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages.
12. Apple's TSR for the three-year performance period was 90.67%, which ranked 115 of the 480 companies that were included in the S&P 500 for the performance period and placed Apple in the 76.20th percentile. Therefore, 374,541 RSUs subject to performance requirements vested.
/s/ Sam Whittington, Attorney-in-Fact for Timothy D. Cook10/05/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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