Affirm officer plans $3.1M stock sale after option exercise

Affirm officer Katherine Adkins filed a Rule 144 notice covering planned common stock sales tied to option exercises and a related 10b5-1 program.

Rhea-AI Filing Summary

Affirm Holdings, Inc. (AFRM) received a notice that officer Katherine Adkins plans to sell shares of the company’s common stock under Rule 144, in connection with an exercise of stock options on September 3, 2026. The planned sale involves shares held in an account at Morgan Stanley Smith Barney LLC.

The notice also references a separate 10b5-1 sale of common stock for Katherine Adkins that occurred on September 1, 2026.

Key Figures

Planned shares to be sold: 41,664 shares Planned sale value: $3,086,885.76 Shares sold in past 3 months: 41,664 shares +2 more

5 metrics

Planned shares to be sold 41,664 shares Common stock under Rule 144 tied to stock option exercise dated September 3, 2026

Planned sale value $3,086,885.76 Associated value for 41,664 shares of common stock in securities information section

Shares sold in past 3 months 41,664 shares 10b5-1 sale on September 1, 2026 listed in past three months section

Value of past 3-month sale $2,939,524.36 Associated value for 41,664 shares sold on September 1, 2026 under 10b5-1

Issuer phone number 4,159,601,518 Contact phone for Affirm Holdings, Inc.

Key Terms

Rule 144, Form 144, 10b5-1, Exercise of Stock Options

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Form 144 regulatory

"144: Filer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

10b5-1 regulatory

"10b5-1 Sales for KATHERINE ADKINS"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

Exercise of Stock Options financial

"Exercise of Stock Options | Issuer"

FAQ

What does the Form 144 filing disclose for AFRM and Katherine Adkins?

It discloses that officer Katherine Adkins has filed a Rule 144 notice to sell Affirm Holdings, Inc. common stock in connection with an exercise of stock options on September 3, 2026, with sales arranged through Morgan Stanley Smith Barney LLC.

How many AFRM shares are covered by the planned Rule 144 sale?

The filing lists 41,664 shares of Affirm Holdings, Inc. common stock in the securities information table, associated with an exercise of stock options dated September 3, 2026.

What dollar amount is associated with the planned AFRM share sale?

The planned sale of 41,664 shares of Affirm Holdings, Inc. common stock is associated with a value of $3,086,885.76 in the securities information section of the Form 144 notice.

What prior sales of AFRM shares does the Form 144 reference?

The notice lists 10b5-1 sales for Katherine Adkins of Affirm Holdings, Inc. common stock, including a transaction on September 1, 2026 for 41,664 shares with an associated value of $2,939,524.36 over the past three months.

Which broker is involved in the AFRM Rule 144 sale for Katherine Adkins?

The filing identifies Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza in New York, as the broker handling the planned Rule 144 sale of Affirm Holdings, Inc. common stock for Katherine Adkins.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/03/2026 - 04:56 PM Accepted by SEC EDGAR 09/03/2026 - 04:35 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001870331
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Affirm Holdings, Inc.
SEC File Number	001-39888
Address of Issuer	221 Main Street Floor 6 San Francisco CALIFORNIA 94105
Phone	4159601518
Name of Person for Whose Account the Securities are To Be Sold	KATHERINE ADKINS
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	41664	3086885.76	296881962	09/03/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/03/2026	Exercise of Stock Options	Issuer			41664	09/03/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for KATHERINE ADKINS 221 Main Street Floor 6 San Francisco CA 94105	Common	09/01/2026	41664	2939524.36

144: Remarks and Signature

Remarks
Date of Notice	09/03/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	06/02/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Katherine Adkins
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)