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  4. [Form 4] Asana, Inc. Insider Trading Activity

Asana (NYSE: ASAN) CEO executes 26,975-share sell-to-cover sale after RSU vesting

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Asana, Inc. director and Chief Executive Officer Daniel Mark Rogers reported an open-market sale of 26,975 shares of Class A Common Stock at $6.659 per share. According to the footnote, this sale was required under the company’s sell-to-cover policy to satisfy tax obligations from the vesting and settlement of certain Restricted Stock Units. After the transaction, Rogers directly held 1,905,780 shares of Asana stock.

Positive

  • None.

Negative

  • None.

Insights

CEO’s sale is a small, tax-driven move tied to RSU vesting.

Daniel Mark Rogers sold 26,975 Asana Class A shares at $6.659 per share, but the footnote states this was a required sell-to-cover transaction to pay taxes on vested RSUs. Such sales are typically mechanical rather than discretionary.

Following the sale, Rogers still directly holds 1,905,780 shares, indicating a substantial remaining position. Because the transaction stems from compensation-related tax obligations instead of an elective portfolio shift, its informational value about management’s view of Asana’s prospects is limited.

Insider Rogers Daniel Mark
Role Chief Executive Officer
Sold 26,975 shs ($180K)
Type Security Shares Price Value
Sale Class A Common Stock 26,975 $6.659 $180K
Holdings After Transaction: Class A Common Stock — 1,905,780 shares (Direct)
Footnotes (1)
  1. F1. This sale reported on this Form 4 was effected pursuant to the Issuer's policy requiring sell-to-cover to satisfy certain tax obligations of the Reporting Person incurred with the vesting and settlement of certain Restricted Stock Units (RSUs).
Shares sold 26,975 shares Open-market sale of Asana Class A Common Stock
Sale price $6.659 per share Execution price for the 26,975-share sale
Shares held after transaction 1,905,780 shares Direct holdings of Daniel Mark Rogers after sale
Transaction code S Classified as sale in open market or private transaction
Transaction date June 22, 2026 Date of reported open-market sale
Restricted Stock Units (RSUs) financial
"vesting and settlement of certain Restricted Stock Units (RSUs)"
Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.
sell-to-cover financial
"policy requiring sell-to-cover to satisfy certain tax obligations"
Sell-to-cover is when part of newly issued or exercised company stock is immediately sold to pay required taxes and fees, so the recipient keeps the remaining shares. For investors this matters because it reduces the number of shares insiders or employees actually hold after a grant, can create small, routine share sales that aren’t signal of cashing out, and slightly increases share supply on the market—like selling a portion of a paycheck to cover the tax bill.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

FAQ

What insider transaction did Asana (ASAN) report for CEO Daniel Mark Rogers?
Asana reported that CEO Daniel Mark Rogers sold 26,975 shares of Class A Common Stock at $6.659 per share. The sale was described as a sell-to-cover transaction tied to tax obligations from the vesting and settlement of certain Restricted Stock Units (RSUs).

Why did Asana (ASAN) CEO Daniel Mark Rogers sell 26,975 shares?
The filing states the sale was effected under Asana’s policy requiring sell-to-cover transactions to satisfy certain tax obligations. These obligations arose from the vesting and settlement of specific Restricted Stock Units granted to Daniel Mark Rogers as part of his equity compensation.

At what price were the Asana (ASAN) shares sold in Daniel Mark Rogers’ Form 4?
Daniel Mark Rogers’ reported transaction occurred at $6.659 per share for 26,975 shares of Asana Class A Common Stock. This price represents the sale execution level disclosed in the Form 4 and is used to calculate the gross value of the tax-related sell-to-cover trade.

How many Asana (ASAN) shares does Daniel Mark Rogers hold after this Form 4 sale?
After the reported transaction, Daniel Mark Rogers directly holds 1,905,780 shares of Asana Class A Common Stock. This post-transaction figure in the Form 4 shows he retains a substantial equity position in the company despite the tax-driven sell-to-cover sale.

Is Daniel Mark Rogers’ Asana (ASAN) share sale an open-market transaction?
Yes. The Form 4 classifies the transaction as an open-market sale of Class A Common Stock with code “S.” However, the footnote clarifies it was executed pursuant to Asana’s policy requiring sell-to-cover sales to fund tax obligations from RSU vesting events.

Does the Asana (ASAN) Form 4 indicate any derivative or option exercises by Daniel Mark Rogers?
No derivative transactions or option exercises are listed in this Form 4 for Daniel Mark Rogers. The derivative summary is empty, and the filing only reports a single non-derivative open-market sale related to tax obligations from the vesting and settlement of Restricted Stock Units.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Rogers Daniel Mark
(Last)(First)(Middle)
C/O ASANA, INC.
633 FOLSOM STREET, SUITE 100
(Street)
SAN FRANCISCO CALIFORNIA 94107
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/22/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock06/22/2026S(1)26,975D$6.6591,905,780D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This sale reported on this Form 4 was effected pursuant to the Issuer's policy requiring sell-to-cover to satisfy certain tax obligations of the Reporting Person incurred with the vesting and settlement of certain Restricted Stock Units (RSUs).
Remarks:
/s/ Katie Colendich, Attorney-in-Fact06/24/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR