ASB Form 144: Insider Plans Sale of 2,000 Shares ($52,680)

Form 144 notice for Associated Banc-Corp (ASB): An individual intends to sell 2,000 common shares through Fidelity Brokerage Services on the NYSE with an aggregate market value of $52,680.00.

Rhea-AI Filing Summary

Form 144 notice for Associated Banc-Corp (ASB): An individual intends to sell 2,000 common shares through Fidelity Brokerage Services on the NYSE with an aggregate market value of $52,680.00. The filing lists the securities as previously acquired through restricted stock vesting in 2021 and 2022 (819, 721, and 460 shares respectively) and shows 165,848,030 shares outstanding for the issuer. The proposed approximate sale date is 09/09/2025. The filer certifies no undisclosed material adverse information and that no sales were reported in the past three months.

Positive

• Full disclosure of transaction details: broker, number of shares, aggregate value, sale date, and acquisition history are provided
• Securities were acquired via restricted stock vesting, with specific acquisition dates and lot sizes listed
• No securities sold in the prior three months, as explicitly stated

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine insider sale notice; small economic scale relative to total shares outstanding, unlikely to move the market.

The filing discloses a proposed sale of 2,000 common shares valued at $52,680 to be executed via Fidelity on the NYSE. Acquisition dates are disclosed and show the shares originated from restricted stock vesting in 2021 and 2022. Given the issuer's reported 165,848,030 shares outstanding, the position represents approximately 0.0012% of outstanding shares, indicating limited market impact. This is a standard compliance disclosure under Rule 144.

Compliance / Risk Analyst

TL;DR: Documentation appears complete for Rule 144 notice; signer affirms absence of undisclosed material adverse information.

The notice includes required broker details, number of shares, aggregate value, acquisition method (restricted stock vesting), and an approximate sale date. The filer affirms the representation required about material non-public information. No sales in the prior three months are reported. From a compliance perspective, the form contains the core elements typically required to support an unrestricted Rule 144 sale.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many ASB shares does the Form 144 propose to sell?

The notice proposes the sale of 2,000 common shares.

What is the aggregate market value of the proposed ASB sale?

The filing lists an aggregate market value of $52,680.00 for the 2,000 shares.

When is the proposed sale date for the ASB shares?

The approximate date of sale is listed as 09/09/2025.

How were the ASB shares acquired by the seller?

All listed shares were acquired through restricted stock vesting on 02/08/2021, 01/25/2022, and 02/08/2022.

Through which broker will the ASB shares be sold?

The sale is to be executed through Fidelity Brokerage Services LLC.

Does the filing report any ASB securities sold in the past three months?

The form states: Nothing to Report for securities sold during the past three months.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 09/09/2025 - 12:25 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001721131
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ASSOCIATED BANC-CORP
SEC File Number	001-31343
Address of Issuer	433 MAIN STREET GREEN BAY WISCONSIN 54301
Phone	920-491-7500
Name of Person for Whose Account the Securities are To Be Sold	Braeger Matthew R
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	2000	52680.00	165848030	09/09/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/08/2021	Restricted Stock Vesting	Issuer			819	02/08/2021	Compensation
Common	01/25/2022	Restricted Stock Vesting	Issuer			721	01/25/2022	Compensation
Common	02/08/2022	Restricted Stock Vesting	Issuer			460	02/08/2022	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	09/09/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Matthew Braeger
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)