[144] Booking Holdings Inc. SEC Filing

Rhea-AI Filing Summary

Form 144 filing by an insider of Booking Holdings Inc. (BKNG) reports a proposed sale of 64 shares of common stock through UBS Financial Services on the NASDAQ, with an aggregate market value of $353,823.00 and approximate sale date of 09/08/2025. The shares were acquired as restricted stock units (RSU) granted on 06/10/2023 as board compensation from the issuer. The filer states there were no securities sold in the past three months for the account and affirms no undisclosed material adverse information is known.

Insights

Securities Analyst

TL;DR Routine insider notice of proposed sale of a small block of RSU-derived shares through a broker on NASDAQ; appears procedural and non-material.

The filing documents a planned sale of 64 common shares valued at $353,823 executed via UBS Financial Services with an approximate sale date of 09/08/2025. The shares were received as RSU/board compensation on 06/10/2023 from the issuer. No sales in the prior three months are reported. From a market-impact perspective, the size and disclosure indicate a routine insider liquidity event rather than a material corporate development.

Corporate Governance Expert

TL;DR Standard compliance filing under Rule 144 documenting an insider sale; disclosure aligns with Reg S-K/Exchange Act expectations.

The filing includes required details: class, broker, number of shares, value, acquisition date and nature (RSU/board compensation), and the seller's representation about material information. It also notes no aggregated sales in the prior three months. This fulfills Rule 144 notice requirements and signals adherence to insider-sale reporting protocols rather than governance concerns.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services Inc. 11 Madison Ave. 4th Floor New York NY 10010	64	353823.00	32409885	09/08/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/10/2023	RSU/ Board Compensation	ISSUER			64	06/10/2023	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)