Booking (NASDAQ: BKNG) director sale leaves 16,133 shares

Rhea-AI Filing Summary

Booking Holdings Inc. (BKNG) director Vanessa Ames Wittman reported a sale of common stock. On 2026-08-17, she sold 375 shares of Booking Holdings common stock at $211.00 per share in an open-market or private transaction. After this transaction, she directly held 16,133 shares. The sale was executed pursuant to a Rule 10b5-1(c) sales plan that was adopted on June 2, 2025.

Insider Trade Summary 10b5-1

Net Seller: 375 shares

Net Sell 1 txn

Insider WITTMAN VANESSA AMES

Role Director

Sold 375 shs ($79K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	375	$211.00	$79K

Holdings After Transaction: Common Stock — 16,133 shares (Direct)

Footnotes (1)

1. F1. The 10b5-1(c) sales plan was adopted on June 2, 2025.

Key Figures

Shares sold: 375 shares Sale price per share: $211.00 per share Shares owned after transaction: 16,133 shares +1 more

4 metrics

Shares sold 375 shares Common stock sale on 2026-08-17

Sale price per share $211.00 per share Price for the 375 common shares sold

Shares owned after transaction 16,133 shares Direct common stock holdings following the reported sale

10b5-1 plan adoption date June 2, 2025 Adoption date of the Rule 10b5-1(c) sales plan governing the sale

Key Terms

Rule 10b5-1(c) sales plan, Form 4, open market or private transaction

3 terms

Rule 10b5-1(c) sales plan regulatory

"The 10b5-1(c) sales plan was adopted on June 2, 2025."

Form 4 regulatory

"This Form 4 reports a single non-derivative transaction in common stock."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

open market or private transaction financial

"transaction_code_description: Sale in open market or private transaction"

FAQ

What insider transaction did BKNG director Vanessa Ames Wittman report on this Form 4?

Vanessa Ames Wittman reported a sale of 375 shares of Booking Holdings Inc. (BKNG) common stock. The transaction occurred on 2026-08-17 as an open-market or private sale at a stated per-share price.

At what price were the BKNG shares sold in Vanessa Ames Wittman’s reported transaction?

The reported BKNG shares were sold at $211.00 per share. This price applies to the 375 common shares sold on 2026-08-17 in an open-market or private transaction, as disclosed in the Form 4 filing.

How many Booking Holdings (BKNG) shares does Vanessa Ames Wittman hold after this Form 4 sale?

After the reported transaction, Vanessa Ames Wittman directly holds 16,133 shares of Booking Holdings Inc. common stock. This post-transaction balance reflects her holdings immediately following the 375-share sale reported in the Form 4.

Was Vanessa Ames Wittman’s BKNG stock sale made under a Rule 10b5-1 trading plan?

Yes. The sale was executed pursuant to a Rule 10b5-1(c) sales plan. A footnote states the 10b5-1(c) plan was adopted on June 2, 2025, and the Form 4 affirms Rule 10b5-1 plan status.

Does this BKNG Form 4 report any derivative securities for Vanessa Ames Wittman?

No derivative transactions are reported in this Form 4. The filing discloses only a single non-derivative transaction involving common stock, and the derivative securities section contains no entries for this reporting period.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/18/2026 - 04:42 PM Accepted by SEC EDGAR 08/18/2026 - 04:41 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WITTMAN VANESSA AMES

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK CONNECTICUT 06854

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	08/17/2026		S		375	D	$211	16,133	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on June 2, 2025.

	/s/ Vijay Iyer, Attorney-in-Fact	08/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)