Booking Holdings (BKNG) Director Reports Multiple 09/15/2025 Share Dispositions

Rhea-AI Filing Summary

Larry Quinlan, a director of Booking Holdings Inc. (BKNG), reported multiple dispositions of common stock on 09/15/2025. The Form 4 lists a sequence of sales executed that day, each reported as a disposition and shown as held indirectly through a revocable trust. The filing notes the sales were made under a 10b5-1(c) trading plan adopted on June 9, 2025. The Form is signed by an attorney-in-fact on behalf of the reporting person on 09/16/2025. The disclosure provides transaction codes and post-transaction beneficial ownership figures for each reported line, but does not include aggregate proceeeds or total shares held outside the listed indirect holdings.

Positive

• Sales disclosed promptly with the Form 4 signed on 09/16/2025
• Transactions executed under a documented 10b5-1(c) plan adopted on 06/09/2025, indicating pre-established trading instructions

Negative

• Multiple dispositions of common stock by a director on 09/15/2025 (reported as indirect via revocable trust)
• Filing does not disclose aggregate proceeds or total shares sold, limiting assessment of materiality

Insights

Financial Analyst

TL;DR: Director executed multiple stock disposals under a pre-established 10b5-1 plan; routine disclosure, not necessarily material.

The filings record numerous dispositions of Booking Holdings common stock on 09/15/2025 by director Larry Quinlan, all reported as indirect holdings via a revocable trust. The presence of a 10b5-1(c) plan (adopted June 9, 2025) explains timing and reduces implications of opportunistic trading. The Form does not state aggregate proceeds or a change to control; without size relative to total holdings or company float, market impact appears limited based on disclosed facts alone.

Compliance / Risk Analyst

TL;DR: Proper disclosure of insider sales under a documented 10b5-1 plan; filing appears timely and signed by attorney-in-fact.

The Form 4 documents that transactions were executed 09/15/2025 and the filing was signed 09/16/2025, indicating prompt reporting. The explanatory note explicitly cites the 10b5-1(c) sales plan adoption date, which supports compliance with safe-harbor trading protocols. The report shows ownership form as indirect (revocable trust) for each line. No regulatory breaches are evident from the disclosed content.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Quinlan Larry

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVE

(Street)

NORWALK CT 06854

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock								48	D
Common Stock(1)	09/15/2025		S		2	D	$5,427.015	193	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		3	D	$5,463.885	190	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		3	D	$5,470.13	187	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		2	D	$5,489.12	185	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		1	D	$5,490	184	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		2	D	$5,491.075	182	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		2	D	$5,493.48	180	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		2	D	$5,502.965	178	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		3	D	$5,505.27	175	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		2	D	$5,508.35	173	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		1	D	$5,509.745	172	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		1	D	$5,511.57	171	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		3	D	$5,512.555	168	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		1	D	$5,513.09	167	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		1	D	$5,517.015	166	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		3	D	$5,518.57	163	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		3	D	$5,519.025	160	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		3	D	$5,520.21	157	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		3	D	$5,520.585	154	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		2	D	$5,523.245	152	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		2	D	$5,524.93	150	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		1	D	$5,525.435	149	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		2	D	$5,528.28	147	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		1	D	$5,528.685	146	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		3	D	$5,528.69	143	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		3	D	$5,533.04	140	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		1	D	$5,533.605	139	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		3	D	$5,545.59	136	I	By Revocable Trust
Common Stock(1)	09/15/2025		S		5	D	$5,547.33	131	I	By Revocable Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on June 9, 2025.

	/s/ Vijay Iyer, Attorney-in-Fact	09/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

Who filed this Form 4 for Booking Holdings (BKNG)?

The Form 4 was filed on behalf of Larry Quinlan, a director of Booking Holdings Inc.

When were the reported transactions executed?

The reported dispositions occurred on 09/15/2025 and the Form was signed on 09/16/2025.

Were these trades part of a trading plan?

Yes. The filing states the sales were made under a 10b5-1(c) plan adopted on 06/09/2025.

How were the shares held according to the filing?

Each reported transaction lists the post-transaction ownership as indirect, attributed to a revocable trust.

Does the Form 4 show total proceeds or aggregate shares sold?

No. The Form lists line-item dispositions and resulting holdings but does not disclose aggregate proceeds or a summed total of shares sold.