Booking Holdings Inc. Insider Trading Activity

Booking Holdings (BKNG) filed a Form 4 reporting that its CEO and President, who also serves as a director, executed multiple open‑market sales of common stock on 10/15/2025 pursuant to a Rule 10b5‑1(c) trading plan adopted on December 9, 2024.

Accepted by SEC EDGAR 10/16/2025 - 12:00 AM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Booking Holdings (BKNG) filed a Form 4 reporting that its CEO and President, who also serves as a director, executed multiple open‑market sales of common stock on 10/15/2025 pursuant to a Rule 10b5‑1(c) trading plan adopted on December 9, 2024. Individual sales were recorded at prices from $5,066.94 to $5,211.74 per share. After these transactions, the reporting person beneficially owned 22,982 shares directly. The filing notes this is the first of two reports covering transactions on that date.

Insider Trade Summary

Net Seller: 625 shares

Net Sell 25 txns

Insider Fogel Glenn D

Role CEO AND PRESIDENT

Sold 625 shs ($3.21M)

Type	Security	Shares	Price	Value
Sale	Common Stock	16	$5,066.94	$81K
Sale	Common Stock	1	$5,068.25	$5K
Sale	Common Stock	1	$5,070.38	$5K
Sale	Common Stock	43	$5,077.82	$218K
Sale	Common Stock	7	$5,079.58	$36K
Sale	Common Stock	6	$5,081.46	$30K
Sale	Common Stock	43	$5,100.22	$219K
Sale	Common Stock	6	$5,103.09	$31K
Sale	Common Stock	6	$5,104.43	$31K
Sale	Common Stock	43	$5,120.39	$220K
Sale	Common Stock	6	$5,126.32	$31K
Sale	Common Stock	43	$5,128.19	$221K
Sale	Common Stock	6	$5,130.93	$31K
Sale	Common Stock	48	$5,142.9713	$247K
Sale	Common Stock	6	$5,145.34	$31K
Sale	Common Stock	43	$5,150.68	$221K
Sale	Common Stock	55	$5,152.6782	$283K
Sale	Common Stock	6	$5,157.27	$31K
Sale	Common Stock	50	$5,159.474	$258K
Sale	Common Stock	6	$5,160.98	$31K
Sale	Common Stock	49	$5,162.5906	$253K
Sale	Common Stock	43	$5,165.44	$222K
Sale	Common Stock	43	$5,167.53	$222K
Sale	Common Stock	6	$5,196.86	$31K
Sale	Common Stock	43	$5,211.74	$224K

Holdings After Transaction: Common Stock — 22,982 shares (Direct)

Footnotes (6)

1. F1. The 10b5-1(c) sales plan was adopted on December 9, 2024.
2. F2. The report is the first of two Form 4s filed to report Mr. Fogel's transactions on October 15, 2025.
3. F3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,142.81 - $5,142.99. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
4. F4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,151.99 - $5,152.82. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
5. F5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,159.32 - $5,160.14. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
6. F6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,162.56 - $5,162.81. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did BKNG disclose in this Form 4?

Multiple open‑market sales of common stock by the CEO/President and director on 10/15/2025 under a Rule 10b5‑1(c) plan.

What trading plan governed the BKNG insider sales?

A Rule 10b5‑1(c) plan adopted on December 9, 2024.

What were the reported sale prices for BKNG shares?

Individual sales occurred between $5,066.94 and $5,211.74 per share, with several entries reported as weighted averages in narrow ranges.

How many BKNG shares does the insider hold after these sales?

The reporting person beneficially owned 22,982 shares directly following the reported transactions.

Does this Form 4 cover all transactions on the date?

It is the first of two reports covering the insider’s transactions on 10/15/2025.

What is the insider’s role at BKNG?

The reporting person is a Director and serves as CEO and President of Booking Holdings.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Fogel Glenn D

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK CT 06854

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO AND PRESIDENT

3. Date of Earliest Transaction (Month/Day/Year)
10/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	10/15/2025(2)		S		16	D	$5,066.94	23,591	D
Common Stock(1)	10/15/2025		S		1	D	$5,068.25	23,590	D
Common Stock(1)	10/15/2025		S		1	D	$5,070.38	23,589	D
Common Stock(1)	10/15/2025		S		43	D	$5,077.82	23,546	D
Common Stock(1)	10/15/2025		S		7	D	$5,079.58	23,539	D
Common Stock(1)	10/15/2025		S		6	D	$5,081.46	23,533	D
Common Stock(1)	10/15/2025		S		43	D	$5,100.22	23,490	D
Common Stock(1)	10/15/2025		S		6	D	$5,103.09	23,484	D
Common Stock(1)	10/15/2025		S		6	D	$5,104.43	23,478	D
Common Stock(1)	10/15/2025		S		43	D	$5,120.39	23,435	D
Common Stock(1)	10/15/2025		S		6	D	$5,126.32	23,429	D
Common Stock(1)	10/15/2025		S		43	D	$5,128.19	23,386	D
Common Stock(1)	10/15/2025		S		6	D	$5,130.93	23,380	D
Common Stock(1)(3)	10/15/2025		S		48	D	$5,142.9713	23,332	D
Common Stock(1)	10/15/2025		S		6	D	$5,145.34	23,326	D
Common Stock(1)	10/15/2025		S		43	D	$5,150.68	23,283	D
Common Stock(1)(4)	10/15/2025		S		55	D	$5,152.6782	23,228	D
Common Stock(1)	10/15/2025		S		6	D	$5,157.27	23,222	D
Common Stock(1)(5)	10/15/2025		S		50	D	$5,159.474	23,172	D
Common Stock(1)	10/15/2025		S		6	D	$5,160.98	23,166	D
Common Stock(1)(6)	10/15/2025		S		49	D	$5,162.5906	23,117	D
Common Stock(1)	10/15/2025		S		43	D	$5,165.44	23,074	D
Common Stock(1)	10/15/2025		S		43	D	$5,167.53	23,031	D
Common Stock(1)	10/15/2025		S		6	D	$5,196.86	23,025	D
Common Stock(1)	10/15/2025		S		43	D	$5,211.74	22,982	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on December 9, 2024.

2. The report is the first of two Form 4s filed to report Mr. Fogel's transactions on October 15, 2025.

3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,142.81 - $5,142.99. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,151.99 - $5,152.82. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,159.32 - $5,160.14. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,162.56 - $5,162.81. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

	/s/ Vijay Iyer, Attorney-in-Fact	10/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
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