[Form 4] C&F Financial Corp Insider Trading Activity

Rhea-AI Filing Summary

C&F Financial Corp (CFFI) insider Thomas F. Cherry, President & CEO and a director, reported a sale of 1,205 shares of common stock on 08/22/2025 at a price of $71 per share. After the transaction he beneficially owned 38,402 shares. The Form 4 was signed by an attorney-in-fact on 08/25/2025. No derivative transactions or additional explanations were included.

Positive

• None.

Negative

• Insider sale disclosed: Thomas F. Cherry disposed of 1,205 shares on 08/22/2025 at $71 per share, reducing his holdings to 38,402 shares.

Insights

Corporate Governance Expert

TL;DR Insider sale by the CEO was reported; transaction details are routine and fully disclosed.

The filing shows a straightforward open-market sale of 1,205 common shares by Thomas F. Cherry at $71 per share, leaving 38,402 shares beneficially owned. The report is complete in form: transaction date, price, quantity and post-transaction ownership are provided and the filing is signed by an attorney-in-fact. There are no listed derivative transactions, plan-based disclosures, or explanatory notes that would indicate atypical governance concerns.

Securities Analyst

TL;DR Transaction is a disclosed insider sale; it supplies clear quantities and price but offers no context for trading intent.

The Form 4 documents a sale (code S) of 1,205 shares at $71, with post-sale beneficial ownership of 38,402 shares. For market-impact assessment, the filing provides necessary raw data but does not include any 10b5-1 plan checkbox or commentary to explain whether this was part of a prearranged plan. As presented, the transaction is actionable factual data for monitoring insider activity but not sufficient alone to infer material company developments.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

CHERRY THOMAS F

(Last) (First) (Middle)

3600 LA GRANGE PARKWAY

(Street)

TOANO VA 23168

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
C & F FINANCIAL CORP [ CFFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	PRESIDENT & CEO

3. Date of Earliest Transaction (Month/Day/Year)
08/22/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/22/2025		S		1,205	D	$71	38,402	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Matthew B. Guth, Attorney-in-Fact	08/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Thomas F. Cherry report for CFFI?

The Form 4 reports a sale of 1,205 common shares on 08/22/2025 at a price of $71 per share.

How many CFFI shares does Thomas F. Cherry own after the reported transaction?

After the reported sale he beneficially owned 38,402 shares.

Was the Form 4 for CFFI signed and when?

The filing was signed by an attorney-in-fact (/s/ Matthew B. Guth) on 08/25/2025.

Did the Form 4 disclose any derivative transactions or 10b5-1 plan?

No derivative securities, conversion/exercise details, or a checked 10b5-1 plan box are disclosed in the provided content.

What role does Thomas F. Cherry hold at CFFI according to the filing?

He is reported as President & CEO and a director of C&F Financial Corp.