STOCK TITAN

PC Connection (CNXN) trust's 10b5-1 sales total 14,284 shares

(Very High)
(Negative)
Form Type
4

Rhea-AI Filing Summary

A trust associated with PC Connection, Inc. Chair and Chief Administrative Officer Patricia Gallup sold 14,284 shares of PC Connection common stock on August 4–5, 2026 in a series of open-market or private transactions. The sales, by the David Hall Trust 2003 where Gallup is sole trustee and beneficiary, were executed under a Rule 10b5-1 trading plan adopted on March 9, 2026, at weighted average prices including $85.79 and $87.01 per share with specified price ranges. Following these transactions, Gallup directly holds 533,258 common shares, and an additional 15,133 shares are held indirectly by her spouse, for which she disclaims beneficial ownership except to the extent of any pecuniary interest.

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Insider GALLUP PATRICIA, PC CONNECTION INC
Role Chairman & Chief Admin Officer | 10% Owner
Sold 14,284 shs ($1.22M)
Type Security Shares Price Value
Sale Common Stock F1, F6, F3 3,383 $84.09 $284K
Sale Common Stock F1, F7, F3 3,559 $84.77 $302K
Sale Common Stock F1, F8, F3 200 $85.82 $17K
Sale Common Stock F1, F2, F3 3,968 $85.79 $340K
Sale Common Stock F1, F4, F3 3,041 $87.01 $265K
Sale Common Stock F1, F5, F3 133 $87.47 $12K
holding Common Stock -- -- --
holding Common Stock F9 -- -- --
holding Common Stock F10 -- -- --
holding Common Stock F11 -- -- --
holding Common Stock F12 -- -- --
holding Common Stock F13 -- -- --
holding Common Stock F14 -- -- --
Holdings After Transaction: Common Stock — 13,152,448 shares (Indirect, By Trust); Common Stock — 533,258 shares (Direct); Common Stock — 15,133 shares (Indirect, By Spouse)
Footnotes (14)
  1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026.
  2. F10. These shares are held directly by the Abbott Brook Trust, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust.
  3. F11. These shares are held directly by the North Branch Trust, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee of the North Branch Trust.
  4. F12. These shares are held directly by the Comack Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Comack Trust-B.
  5. F13. These shares are held directly by the Abbott Brook Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust-B.
  6. F14. These shares are held directly by the Abbott Brook Trust II, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust II.
  7. F2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.32 to $86.24 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  8. F3. These shares are held directly by the David Hall Trust 2003, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee and is the sole beneficiary of the shares held by the David Hall Trust 2003.
  9. F4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.46 to $87.45 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  10. F5. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.46 to $87.53 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  11. F6. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.43 to $84.42 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  12. F7. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.44 to $85.34 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  13. F8. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.75 to $85.89 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  14. F9. The reporting person disclaims beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
Shares sold 14,284 shares Total PC Connection common shares sold indirectly by David Hall Trust 2003 on August 4–5, 2026
Sale tranche price (3,968 shares) $85.79 per share Weighted average price for 3,968 common shares sold on August 4, 2026
Sale tranche price (3,041 shares) $87.01 per share Weighted average price for 3,041 common shares sold on August 4, 2026
Direct holdings after transactions 533,258 shares Common shares held directly by Patricia Gallup as of August 4, 2026
Indirect spouse holdings 15,133 shares Common shares held indirectly by spouse; beneficial ownership disclaimed except for any pecuniary interest
Rule 10b5-1 plan adoption date March 9, 2026 Adoption date of the David Hall Trust 2003 Rule 10b5-1 trading plan governing these sales
Rule 10b5-1 trading plan regulatory
"The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
grantor retained annuity trust financial
"Abbott Brook Trust is a grantor retained annuity trust formed under New Hampshire law."
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
irrevocable trust financial
"The North Branch Trust is an irrevocable trust formed under the laws of the State of New Hampshire."
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
weighted average price financial
"The reported price is a weighted average price; shares were sold in multiple transactions within a stated range."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
pecuniary interest financial
"The reporting person disclaims beneficial ownership of these securities except to the extent of such person's pecuniary interest therein."

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FAQ

Who executed the insider sale reported for PC Connection (CNXN)?

The sales were executed by the David Hall Trust 2003, an irrevocable trust for which PC Connection Chair and Chief Administrative Officer Patricia Gallup is the sole trustee and sole beneficiary of the shares held by the trust.

How many PC Connection (CNXN) shares were sold and on what dates?

An affiliated trust sold a total of 14,284 PC Connection common shares on August 4 and 5, 2026. The transactions were reported as non-derivative sales of common stock in multiple tranches over those two trading days.

At what prices were the CNXN shares sold in this insider transaction?

The shares were sold at weighted average prices, including $85.79 for 3,968 shares and $87.01 for 3,041 shares. Footnotes state price ranges for tranches, such as $85.32–$86.24 and $86.46–$87.45 per share.

Were the PC Connection (CNXN) insider sales made under a Rule 10b5-1 plan?

Yes. A footnote specifies that all reported sales were effected under a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026, indicating they followed a pre-arranged trading schedule.

How many PC Connection (CNXN) shares does Patricia Gallup still hold after these sales?

After the reported sales, Patricia Gallup directly holds 533,258 PC Connection common shares. An additional 15,133 shares are held indirectly by her spouse, for which she disclaims beneficial ownership except to the extent of any pecuniary interest.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
GALLUP PATRICIA

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
PC CONNECTION INC [ CNXN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chairman & Chief Admin Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/04/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
XForm filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/04/2026S(1)3,968D$85.79(2)6,980,927IBy Trust(3)
Common Stock08/04/2026S(1)3,041D$87.01(4)6,977,886IBy Trust(3)
Common Stock08/04/2026S(1)133D$87.47(5)6,977,753IBy Trust(3)
Common Stock08/05/2026S(1)3,383D$84.09(6)6,974,370IBy Trust(3)
Common Stock08/05/2026S(1)3,559D$84.77(7)6,970,811IBy Trust(3)
Common Stock08/05/2026S(1)200D$85.82(8)6,970,611IBy Trust(3)
Common Stock533,258D
Common Stock15,133IBy Spouse(9)
Common Stock906,837IBy Trust(10)
Common Stock275,000IBy Trust(11)
Common Stock1,000,000IBy Trust(12)
Common Stock2,000,000IBy Trust(13)
Common Stock2,000,000IBy Trust(14)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
1. Name and Address of Reporting Person*
GALLUP PATRICIA

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chairman & Chief Admin Officer
1. Name and Address of Reporting Person*
PC CONNECTION INC

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026.
2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.32 to $86.24 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
3. These shares are held directly by the David Hall Trust 2003, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee and is the sole beneficiary of the shares held by the David Hall Trust 2003.
4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.46 to $87.45 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
5. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.46 to $87.53 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
6. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.43 to $84.42 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
7. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.44 to $85.34 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
8. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.75 to $85.89 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
9. The reporting person disclaims beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
10. These shares are held directly by the Abbott Brook Trust, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust.
11. These shares are held directly by the North Branch Trust, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee of the North Branch Trust.
12. These shares are held directly by the Comack Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Comack Trust-B.
13. These shares are held directly by the Abbott Brook Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust-B.
14. These shares are held directly by the Abbott Brook Trust II, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust II.
Remarks:
/s/Patricia Gallup08/06/2026
/s/Patricia Gallup, as Trustee of the David Hall Trust 200308/06/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)