STOCK TITAN

PC Connection (NASDAQ: CNXN) chair’s trust offloads 14,284 shares

(Very High)
(Negative)
Form Type
4

Rhea-AI Filing Summary

PC Connection, Inc. (CNXN) insider Patricia Gallup, Chairman & Chief Admin Officer and a ten percent owner, reported indirect sales of common stock by the David Hall Trust 2003 on August 17–18, 2026. The trust sold a total of 14,284 shares in multiple open-market transactions at weighted average prices around the high-$70s to low-$80s per share, including 5,066 shares at $78.16 and 3,220 shares at $78.83. The sales were made pursuant to a Rule 10b5-1 trading plan adopted on March 9, 2026. Following these transactions, Gallup is reported as holding 533,258 CNXN shares directly and 15,133 shares indirectly through a spouse, in addition to interests in several New Hampshire trusts.

Positive

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Negative

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Insights

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Insider GALLUP PATRICIA, David Hall Trust 2003
Role Chairman & Chief Admin Officer | 10% Owner
Sold 14,284 shs ($1.12M)
Type Security Shares Price Value
Sale Common Stock F1, F6, F3 3,922 $78.36 $307K
Sale Common Stock F1, F7, F3 3,220 $78.83 $254K
Sale Common Stock F1, F2, F3 5,066 $78.16 $396K
Sale Common Stock F1, F4, F3 1,358 $79.61 $108K
Sale Common Stock F1, F5, F3 718 $80.21 $58K
holding Common Stock -- -- --
holding Common Stock F8 -- -- --
holding Common Stock F9 -- -- --
holding Common Stock F10 -- -- --
holding Common Stock F11 -- -- --
holding Common Stock F12 -- -- --
holding Common Stock F13 -- -- --
Holdings After Transaction: Common Stock — 13,138,164 shares (Indirect, By Trust); Common Stock — 533,258 shares (Direct); Common Stock — 15,133 shares (Indirect, By Spouse)
Footnotes (13)
  1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026.
  2. F10. These shares are held directly by the North Branch Trust, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee of the North Branch Trust.
  3. F11. These shares are held directly by the Comack Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Comack Trust-B.
  4. F12. These shares are held directly by the Abbott Brook Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust-B.
  5. F13. These shares are held directly by the Abbott Brook Trust II, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust II.
  6. F2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.71 to $78.65 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  7. F3. These shares are held directly by the David Hall Trust 2003, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee and is the sole beneficiary of the shares held by the David Hall Trust 2003.
  8. F4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.92 to $79.86 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  9. F5. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.02 to $80.68 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  10. F6. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.60 to $78.59 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  11. F7. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.60 to $79.35 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  12. F8. The reporting person disclaims beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
  13. F9. These shares are held directly by the Abbott Brook Trust, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust.
Total shares sold 14,284 shares Aggregate CNXN common shares sold indirectly by David Hall Trust 2003 on Aug. 17–18, 2026
Sale on 2026-08-18 3,922 shares at $78.36 Indirect sale of CNXN common stock by trust on August 18, 2026
Sale on 2026-08-18 3,220 shares at $78.83 Indirect sale of CNXN common stock by trust on August 18, 2026
Sale on 2026-08-17 5,066 shares at $78.16 Indirect sale of CNXN common stock by trust on August 17, 2026
Sale on 2026-08-17 1,358 shares at $79.61 Indirect sale of CNXN common stock by trust on August 17, 2026
Sale on 2026-08-17 718 shares at $80.21 Indirect sale of CNXN common stock by trust on August 17, 2026
Direct holdings after transaction 533,258 shares CNXN common stock held directly by Patricia Gallup as of August 17, 2026
Indirect holdings by spouse 15,133 shares CNXN common stock held indirectly by spouse, with beneficial ownership disclaimed except pecuniary interest
Rule 10b5-1 trading plan regulatory
"sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
grantor retained annuity trust financial
"a grantor retained annuity trust formed under the laws of the State of New Hampshire"
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
weighted average price financial
"The reported price is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
pecuniary interest financial
"disclaims beneficial ownership of these securities, except to the extent of such person's pecuniary interest"

FAQ

What insider transactions in CNXN stock did Patricia Gallup report on August 17–18, 2026?

Patricia Gallup reported indirect sales of 14,284 CNXN shares by the David Hall Trust 2003 on August 17–18, 2026, executed in multiple open-market transactions at weighted average prices in the high-$70s to low-$80s per share.

At what prices were the recent CNXN insider sales by the David Hall Trust 2003 executed?

The trust’s CNXN sales were executed at weighted average prices including $78.16, $78.36, $78.83, $79.61, and $80.21 per share, with each reported price representing trades across specific price ranges disclosed in the footnotes.

Were the recent CNXN insider sales made under a Rule 10b5-1 trading plan?

Yes. The filing states the CNXN sales were effected under a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026, indicating the transactions followed a pre-established selling program.

How many CNXN shares does Patricia Gallup hold directly after the reported transactions?

After the reported activity, Patricia Gallup is shown as directly holding 533,258 shares of CNXN common stock. This direct holding is reported separately from her indirect interests through a spouse and several New Hampshire-based trusts.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
GALLUP PATRICIA

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
PC CONNECTION INC [ CNXN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chairman & Chief Admin Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/17/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
XForm filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/17/2026S(1)5,066D$78.16(2)6,965,545IBy Trust(3)
Common Stock08/17/2026S(1)1,358D$79.61(4)6,964,187IBy Trust(3)
Common Stock08/17/2026S(1)718D$80.21(5)6,963,469IBy Trust(3)
Common Stock08/18/2026S(1)3,922D$78.36(6)6,959,547IBy Trust(3)
Common Stock08/18/2026S(1)3,220D$78.83(7)6,956,327IBy Trust(3)
Common Stock533,258D
Common Stock15,133IBy Spouse(8)
Common Stock906,837IBy Trust(9)
Common Stock275,000IBy Trust(10)
Common Stock1,000,000IBy Trust(11)
Common Stock2,000,000IBy Trust(12)
Common Stock2,000,000IBy Trust(13)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
1. Name and Address of Reporting Person*
GALLUP PATRICIA

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chairman & Chief Admin Officer
1. Name and Address of Reporting Person*
David Hall Trust 2003

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026.
2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.71 to $78.65 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
3. These shares are held directly by the David Hall Trust 2003, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee and is the sole beneficiary of the shares held by the David Hall Trust 2003.
4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.92 to $79.86 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
5. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.02 to $80.68 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
6. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.60 to $78.59 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
7. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.60 to $79.35 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
8. The reporting person disclaims beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
9. These shares are held directly by the Abbott Brook Trust, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust.
10. These shares are held directly by the North Branch Trust, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee of the North Branch Trust.
11. These shares are held directly by the Comack Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Comack Trust-B.
12. These shares are held directly by the Abbott Brook Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust-B.
13. These shares are held directly by the Abbott Brook Trust II, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust II.
Remarks:
/s/Patricia Gallup08/19/2026
/s/Patricia Gallup, as Trustee of the David Hall Trust 200308/19/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)