Vita Coco CEO exercises options, sells 29,456 shares
Vita Coco Company, Inc. CEO Martin Roper exercised stock options and sold the resulting shares.
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Form Type
4
Rhea-AI Filing Summary
Vita Coco Company, Inc. CEO Martin Roper exercised stock options and sold the resulting shares. He exercised options for 29,456 shares of common stock at an exercise price of $10.178 per share, then sold 29,456 shares in open-market trades at weighted average prices around $50-$51.10 under a Rule 10b5-1 trading plan. After these transactions, he directly holds 298,484 common shares, alongside additional indirect holdings through family trusts and his spouse.
Insider Trade Summary 10b5-1
Exercise and Sale: 29,456 shares ($1.18M approx. pre-tax spread)
Exercise and Sale
16 txns
Insider
Roper Martin
Role
Chief Executive Officer
Sold
29,456 shs ($1.48M)
Approx. gross sale proceeds
$1.48M
Approx. exercise cost
$300K
Approx. pre-tax spread
$1.18M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-Qualified Stock Option (Right to Buy) | 4,456 | $0.00 | $0.00 |
| Exercise | Common Stock | 4,456 | $10.178 | $45K |
| Sale | Common Stock | 4,456 | $50.549 | $225K |
| Exercise | Non-Qualified Stock Option (Right to Buy) | 25,000 | $0.00 | $0.00 |
| Exercise | Common Stock | 25,000 | $10.178 | $254K |
| Sale | Common Stock | 25,000 | $50.107 | $1.25M |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Non-Qualified Stock Option (Right to Buy) — 1,205,137 contracts for 704,923 underlying shares (Direct);
Common Stock — 298,484 shares (Direct);
Common Stock — 215,631 shares (Indirect, by Chris Roper FT);
Common Stock — 216,131 shares (Indirect, by Peter Roper FT);
Common Stock — 216,131 shares (Indirect, by Thomas Roper FT);
Common Stock — 41,200 shares (Indirect, by Spouse)
Footnotes (11)
- F1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.00 to $50.15, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.00 to $51.10, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F4. These shares are held by the Christopher G. Roper Exempt Family Trust.
- F5. These shares are held by the Peter S. Roper Exempt Family Trust.
- F6. These shares are held by the Thomas L. Roper Exempt Family Trust.
- F7. The stock option is fully vested and currently exercisable.
- F8. The stock option vests in four equal annual installments beginning on November 27, 2022.
- F9. The stock option vests in four equal annual installments beginning on March 10, 2024.
- F10. The stock option vests in four equal annual installments beginning on March 4, 2025.
- F11. The stock option vests in four equal annual installments beginning on March 3, 2026.
Key Figures
Options exercised: 29,456 shares
Exercise price: $10.178/share
Shares sold: 29,456 shares
+5 more
8 metrics
Options exercised
29,456 shares
Non-qualified stock options exercised at $10.178 per share
Exercise price
$10.178/share
Strike price for options converted into common stock
Shares sold
29,456 shares
Open-market sales on April 10 and April 13, 2026
Sale prices
$50.107 and $50.549/share
Weighted average prices across multiple sale transactions
Direct holdings after trades
298,484 shares
Common stock directly owned following the reported transactions
Indirect family trust holdings
647,893 shares
Three exempt family trusts: 215,631, 216,131 and 216,131 shares
Spouse indirect holdings
41,200 shares
Common stock held indirectly by spouse
Largest remaining option block
298,507 underlying shares
Non-qualified options at $15.00 expiring October 21, 2031
Key Terms
Non-Qualified Stock Option, Rule 10b5-1 trading plan, weighted average price, Exempt Family Trust, +2 more
6 terms
Non-Qualified Stock Option financial
"security_title: "Non-Qualified Stock Option (Right to Buy)""
A non-qualified stock option (NSO) is a contract that lets an employee or service provider buy company shares at a fixed price for a set period, like a voucher to purchase stock later at today’s price. It matters to investors because exercising NSOs creates ordinary income for the holder and can increase share count, affecting a company’s earnings and ownership mix; think of it as a future sale that can dilute existing shareholders and has immediate tax consequences for the recipient.
Rule 10b5-1 trading plan financial
"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Exempt Family Trust financial
"These shares are held by the Christopher G. Roper Exempt Family Trust."
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
stock option vests in four equal annual installments financial
"The stock option vests in four equal annual installments beginning on March 3, 2026."
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did Vita Coco (COCO) CEO Martin Roper report in this Form 4?
Martin Roper reported exercising stock options and selling the resulting Vita Coco common shares. He exercised 29,456 options at an exercise price of $10.178 per share, then sold 29,456 shares in open-market transactions under a Rule 10b5-1 trading plan.
What stock options does the Vita Coco (COCO) CEO still hold after exercising some?
The filing lists several remaining non-qualified stock options held directly by Martin Roper. These include options over 40,950 shares at $10.178, 298,507 shares at $15.00, 232,008 shares at $16.910, 62,743 shares at $26.18, and 70,715 shares at $32.78, with expirations between 2031 and 2035.
What pattern do the Vita Coco (COCO) CEO’s Form 4 transactions show?
The Form 4 shows an exercise-and-sell pattern. Martin Roper exercised options for 29,456 shares at $10.178 per share and sold the same number of shares around $50-$51.10. He retains a substantial direct and indirect equity stake plus significant unexercised stock options.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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