Cricut CEO Ashish Arora sells 180,000 shares

Cricut, Inc. reports that Chief Executive Officer and 10% owner Ashish Arora sold a total of 180,000 shares of Class A Common Stock in four reported transactions from August 3–5, 2026.

Rhea-AI Filing Summary

Cricut, Inc. reports that Chief Executive Officer and 10% owner Ashish Arora sold a total of 180,000 shares of Class A Common Stock in four reported transactions from August 3–5, 2026. The sales, made under a Rule 10b5-1 trading plan adopted on August 20, 2025, occurred at weighted average prices of $4.7732, $4.8867, $5.9757, and $6.2571 per share, with underlying trades executed within price ranges from $4.7500 to $6.2650.

Insider Trade Summary 10b5-1

Net Seller: 180,000 shares

Net Sell 4 txns

Insider Ashish Arora

Role Chief Executive Officer

Sold 180,000 shs ($939K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock F1, F4	58,095	$5.9757	$347K
Sale	Class A Common Stock F1, F5	1,905	$6.2571	$12K
Sale	Class A Common Stock F1, F3	60,000	$4.8867	$293K
Sale	Class A Common Stock F1, F2	60,000	$4.7732	$286K

Holdings After Transaction: Class A Common Stock — 4,207,105 shares (Direct)

Footnotes (5)

1. F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.
2. F2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.7500 to $4.8000, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.7500 to $4.9550, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. F4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.2500 to $6.2450, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. F5. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.2500 to $6.2650, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Total shares sold: 180,000 shares Shares sold 2026-08-03: 60,000 shares Shares sold 2026-08-04: 60,000 shares +3 more

6 metrics

Total shares sold 180,000 shares Aggregate Class A Common Stock sold by Ashish Arora from August 3–5, 2026

Shares sold 2026-08-03 60,000 shares Weighted average price $4.7732; trades ranged from $4.7500 to $4.8000

Shares sold 2026-08-04 60,000 shares Weighted average price $4.8867; trades ranged from $4.7500 to $4.9550

Shares sold 2026-08-05 (block 1) 58,095 shares Weighted average price $5.9757; trades ranged from $5.2500 to $6.2450

Shares sold 2026-08-05 (block 2) 1,905 shares Weighted average price $6.2571; trades ranged from $6.2500 to $6.2650

Rule 10b5-1 plan adoption date August 20, 2025 Date Ashish Arora adopted the trading plan covering these reported sales

Key Terms

Rule 10b5-1 trading plan, weighted average price, Class A Common Stock, open market or private transaction

4 terms

Rule 10b5-1 trading plan regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Class A Common Stock financial

"security_title: Class A Common Stock"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

open market or private transaction financial

"Sale in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider stock sale did Cricut (CRCT) disclose for CEO Ashish Arora?

Ashish Arora sold a total of 180,000 shares of Cricut Class A Common Stock in four transactions from August 3–5, 2026. These were reported as open-market or private sales at specified weighted average prices by Cricut’s chief executive officer and 10% owner.

Over what dates did Ashish Arora sell Cricut (CRCT) shares?

Ashish Arora’s reported sales of Cricut Class A Common Stock occurred from August 3 through August 5, 2026. Four separate transactions were disclosed, each with its own weighted average sale price and detailed intraday price range in the filing footnotes.

How many Cricut (CRCT) shares did Ashish Arora sell in total?

The filing reports total sales of 180,000 shares of Cricut Class A Common Stock by Ashish Arora. These were executed in four tranches: 60,000 shares on August 3, 60,000 on August 4, and 60,000 shares (58,095 and 1,905) on August 5, 2026.

At what prices were Ashish Arora’s CRCT share sales executed?

The reported weighted average sale prices were $4.7732, $4.8867, $5.9757, and $6.2571 per share. Footnotes state the underlying trades occurred in ranges from $4.7500 to $6.2650 per share across the four transaction groups.

Were Ashish Arora’s Cricut (CRCT) sales made under a Rule 10b5-1 plan?

Yes. A footnote states the sale reported was effected pursuant to a Rule 10b5-1 trading plan adopted by Ashish Arora on August 20, 2025. The filing-level Rule 10b5-1 checkbox is also affirmed, indicating the transactions were executed under this pre-arranged plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 08/05/2026 - 08:51 PM Accepted by SEC EDGAR 08/05/2026 - 08:50 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ashish Arora

(Last) (First) (Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN UTAH 84095

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/03/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/03/2026		S		60,000(1)	D	$4.7732(2)	4,327,105	D
Class A Common Stock	08/04/2026		S		60,000(1)	D	$4.8867(3)	4,267,105	D
Class A Common Stock	08/05/2026		S		58,095(1)	D	$5.9757(4)	4,209,010	D
Class A Common Stock	08/05/2026		S		1,905(1)	D	$6.2571(5)	4,207,105	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.7500 to $4.8000, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.7500 to $4.9550, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.2500 to $6.2450, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.2500 to $6.2650, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Lauren Curtin, by power of attorney	08/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)