Sprinklr (NYSE: CXM) appoints Thomas Addis as new Chief Revenue Officer

Rhea-AI Filing Summary

Sprinklr, Inc. announced that Thomas Addis has been appointed as its new Chief Revenue Officer, effective July 1, 2026. He will report directly to President and CEO Rory Read and lead the company’s global go-to-market and revenue efforts.

The company highlights Addis’s extensive experience at high-growth enterprise software firms, including senior revenue roles at Bazaarvoice, Kinetica, Box, and Salesforce. Sprinklr positions this hire as part of its broader transformation and focus on an execution-driven, AI-forward sales and customer engagement strategy.

8-K Event Classification

2 items: 7.01, 9.01

2 items

Item 7.01 Regulation FD Disclosure Disclosure

Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.

Item 9.01 Financial Statements and Exhibits Exhibits

Financial statements, pro forma financial information, and exhibit attachments filed with this report.

Key Terms

Chief Revenue Officer, Unified Customer Experience Management, forward-looking statements, Risk Factors

4 terms

Chief Revenue Officer financial

"Sprinklr Announces Thomas Addis as Chief Revenue Officer"

A chief revenue officer is a top executive responsible for overseeing all aspects of generating income for a company, including sales, marketing, and customer relationships. They develop strategies to attract and retain customers, much like a coach guiding a team to score more points. Investors pay attention to this role because it directly influences the company's growth and profitability.

Unified Customer Experience Management financial

"the definitive, AI-native platform for Unified Customer Experience Management"

A coordinated approach that brings together a company’s customer data, support channels, sales tools and marketing so every interaction feels consistent and helpful — like a conductor making an orchestra sound unified. Investors care because smoother, faster and more personalized customer experiences tend to boost sales, lower service costs and increase loyalty, making revenue more predictable and growth easier to scale.

forward-looking statements regulatory

"This press release contains forward-looking information and statements within the meaning of the Private Securities Litigation Reform Act of 1995"

Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.

Risk Factors regulatory

"under the caption “Risk Factors,” and in other filings that we make"

Risk factors are elements or conditions that could cause an investment's value to decrease or lead to potential losses. They are like warning signs or obstacles that can affect the success of an investment, making it uncertain or more unpredictable. Recognizing risk factors helps investors understand the possible challenges and make more informed decisions.

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Understanding 8-K Material Events →

Available on EDGAR 07/01/2026 - 07:56 AM Accepted by SEC EDGAR 07/01/2026 - 07:56 AM Learn about SEC filing dates

false 0001569345 0001569345 2026-07-01 2026-07-01

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): July 1, 2026

Sprinklr, Inc.

(Exact Name of Registrant as Specified in Its Charter)

Delaware		001-40528		45-4771485
(State or Other Jurisdiction of Incorporation)		(Commission File Number)		(IRS Employer Identification No.)

441 9th Avenue 12th Floor New York, New York		10001
(Address of Principal Executive Offices)		(Zip Code)

Registrant’s Telephone Number, Including Area Code: (917) 933-7800

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol(s)		Name of each exchange on which registered
Class A Common Stock, par value $0.00003 per share		CXM		The New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 7.01 Regulation FD Disclosure.

On July 1, 2026, Sprinklr, Inc. (the “Company”) issued a press release announcing the appointment of Thomas Addis as the Company’s Chief Revenue Officer, effective as of July 1, 2026. A copy of the press release is furnished herewith as Exhibit 99.1 and incorporated herein by reference.

The information set forth under Item 7.01 of this Current Report, including Exhibit 99.1 attached hereto, is furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or subject to the liabilities of that section. The information shall not be deemed incorporated by reference into any other filing with the Securities and Exchange Commission made by the Company regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits.

Exhibit No.		Description of Exhibits
99.1		Press release, dated July 1, 2026
104		Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Sprinklr, Inc.
By:		/s/ Jacob Scott
		Jacob Scott
		General Counsel & Corporate Secretary

Dated: July 1, 2026

Exhibit 99.1

Sprinklr Announces Thomas Addis as Chief Revenue Officer

NEW YORK, NY — July 1, 2026 – Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced that Thomas Addis will join Sprinklr as its Chief Revenue Officer, effective immediately, reporting to Sprinklr President and CEO, Rory Read.

“We are thrilled to welcome Thomas to the Sprinklr team. As we continue to evolve our go-to-market model and accelerate into our next phase of growth, execution and alignment matter more than ever,” said Rory Read, President and Chief Executive Officer of Sprinklr. “Thomas brings a proven track record of driving growth through customer engagement, an innovative, AI-forward approach, and a passion for building high-performing global teams with strong sales cultures – all of which are critical as we continue our transformation journey. I’m confident that he will help us further strengthen how we serve customers and operate as one team.”

Addis brings more than two decades of global go-to-market and revenue leadership experience across high-growth enterprise technology companies. Most recently, he served as President and Chief Revenue Officer at Bazaarvoice, where he led a large, global organization and helped nearly double company revenue through a scalable, AI-driven model. Prior to that, he was CEO of Kinetica, where he aligned product and go-to-market strategy to drive sustainable, profitable growth.

Earlier in his career, Addis served as Global Chief Revenue Officer at Box, where he helped to significantly scale revenue and build the company’s commercial foundation as a leader in intelligent content management. He also held leadership roles at Salesforce, joining prior to its IPO and contributing to its growth from $51 million to more than $2 billion in revenue.

“What stands out to me about Sprinklr is the combination of a powerful platform, a clear strategy, and a team that’s ready to execute,” said Thomas Addis. “Sprinklr is uniquely positioned to help enterprises deliver extraordinary customer experiences at scale, and I’m excited to work alongside this team to build a more aligned, execution-focused go-to-market approach that delivers meaningful results for our customers.”

Addis holds a Bachelor’s of Arts degree from the University of California, Los Angeles (UCLA).

About Sprinklr

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,600+ enterprises — including Microsoft, P&G, Samsung, and 59% of the Fortune 100 — rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

Forward Looking Statements

This press release contains forward-looking information and statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the potential benefits of Thomas Addis joining Sprinklr as its Chief Revenue Officer. By their nature, forward-looking information and statements are subject to risks, uncertainties, and contingencies, including (i) the risk that the potential benefits of Mr. Addis’s joining Sprinklr are not realized and (ii) risks, uncertainties and contingencies that may apply to Sprinklr’s business. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are discussed in our Quarterly Report on Form 10-Q for the quarter ended April 30, 2026, filed with the Securities and Exchange Commission (the “SEC”) on June 4, 2026, under the caption “Risk Factors,” and in other filings that we make from time to time with the SEC. Sprinklr does not undertake to update any forward-looking statements or information, including those contained in this press release.

FAQ

What did Sprinklr (CXM) announce in its latest 8-K filing?

Sprinklr announced the appointment of Thomas Addis as Chief Revenue Officer, effective July 1, 2026. He will oversee global revenue and go-to-market efforts, reporting directly to President and CEO Rory Read as part of Sprinklr’s ongoing transformation strategy.

Who is Thomas Addis, the new Chief Revenue Officer of Sprinklr (CXM)?

Thomas Addis is a veteran revenue leader with more than two decades of experience at enterprise technology companies. He previously served as President and Chief Revenue Officer at Bazaarvoice, CEO of Kinetica, Global Chief Revenue Officer at Box, and held leadership roles at Salesforce.

When does Thomas Addis officially start as Sprinklr’s Chief Revenue Officer?

Thomas Addis’s appointment as Sprinklr’s Chief Revenue Officer is effective July 1, 2026. The company stated he will assume the role immediately as of that date, reporting to President and CEO Rory Read and leading global sales and revenue operations.

What responsibilities will Sprinklr’s new Chief Revenue Officer have?

As Chief Revenue Officer, Thomas Addis will lead Sprinklr’s global go-to-market and revenue organization. The company emphasized his role in evolving sales strategy, building high-performing teams, driving AI-forward customer engagement, and strengthening alignment around an execution-focused growth approach.

Why does Sprinklr (CXM) consider Thomas Addis’s hire important?

Sprinklr describes Addis’s hire as critical to its next phase of growth and transformation. Management highlights his track record driving revenue expansion, customer engagement, and scalable, AI-driven sales models, aiming to enhance how Sprinklr serves enterprises and operates as a unified global team.

Filing Exhibits & Attachments

4 documents

Press Releases

• EX-99.1 EX-99.1 7.1 KB

Other Documents

• EX-101 XBRL TAXONOMY EXTENSION SCHEMA 3.1 KB
• EX-101 XBRL TAXONOMY EXTENSION LABEL LINKBASE 17.6 KB
• EX-101 XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE 11.0 KB