Viant Technology (NASDAQ: DSP) CFO granted RSUs and makes small 10b5-1 sale

Q: What insider transactions did DSP CFO Larry Madden report on this Form 4?

He reported both a stock grant and a small sale. Madden received 249,258 restricted stock units in Viant Technology Class A shares and sold 1,658 shares in open-market transactions, while remaining a significant shareholder after the reported activity.

Q: How many Viant Technology (DSP) shares did the CFO sell and at what price?

The CFO sold 1,658 shares of Class A common stock. These were open-market sales at a weighted average price of $13.0322 per share, executed in multiple trades within a price range from $13.00 to $13.06.

Q: Was the Viant Technology CFO’s stock sale under a Rule 10b5-1 trading plan?

Yes, the sale was made under a Rule 10b5-1 plan. Footnotes state the 1,658 shares were sold pursuant to a 10b5-1 trading plan adopted by Larry Madden on June 2, 2025, indicating the transactions were pre-arranged.

Q: What are the vesting terms of Larry Madden’s new Viant Technology RSU grant?

The 249,258 RSUs vest quarterly over three years. They vest in equal quarterly installments of 8.33% each, subject to Madden’s continuous service and the conditions in Viant Technology’s Long-Term Incentive Plan and related grant documents.

Q: Does the CFO’s RSU grant require him to pay for the Viant Technology shares?

No, the RSU grant carries a zero purchase price. Each restricted stock unit represents the right to receive one share of Class A common stock upon vesting, consistent with the company’s Long-Term Incentive Plan terms.

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Viant Technology Inc. Chief Financial Officer Larry Madden received a grant of 249,258 restricted stock units of Class A common stock, each representing one share, with no purchase price. These RSUs vest in equal quarterly installments of 8.33% over three years, subject to continued service.

Madden also sold 1,658 shares of Class A common stock at a weighted average price of $13.0322 per share in open-market transactions pursuant to a Rule 10b5-1 trading plan adopted on June 2, 2025. Following these transactions, he directly owns 617,865 shares of Class A common stock.

Insider Trade Summary 10b5-1

Net Seller: 1,658 shares ($21,607)

Net Sell 2 txns

Insider MADDEN LARRY

Role Chief Financial Officer

Sold 1,658 shs ($22K)

Type	Security	Shares	Price	Value
Grant/Award	Class A Common Stock	249,258	$0.00	--
Sale	Class A Common Stock	1,658	$13.0322	$22K

Holdings After Transaction: Class A Common Stock — 617,865 shares (Direct)

Footnotes (1)

Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 2, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.00 to $13.06. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Grant of restricted stock units ("RSUs") which shall vest in equal quarterly installments (8.33% per quarter) over three (3) years, subject to the Reporting Person's continuous service through such vesting date and the terms and conditions set forth in the Issuer's Long-Term Incentive Plan and the applicable grant notice and agreement. Each RSU represents the right to receive one share of the Issuer's Class A common stock.

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Form 4 Insider Transactions: What Each Field Means →

03/17/2026 - 04:12 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MADDEN LARRY

(Last)

(First)

(Middle)

C/O VIANT TECHNOLOGY INC.

2722 MICHELSON DRIVE, SUITE 100

(Street)

IRVINE

92612

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Viant Technology Inc. [ DSP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/13/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	03/13/2026		S⁽¹⁾		1,658	D	$13.0322⁽²⁾	368,607	D
Class A Common Stock	03/15/2026		A		249,258⁽³⁾	A	$0	617,865	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 2, 2025.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.00 to $13.06. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. Grant of restricted stock units ("RSUs") which shall vest in equal quarterly installments (8.33% per quarter) over three (3) years, subject to the Reporting Person's continuous service through such vesting date and the terms and conditions set forth in the Issuer's Long-Term Incentive Plan and the applicable grant notice and agreement. Each RSU represents the right to receive one share of the Issuer's Class A common stock.

Remarks:

	/s/ Larry Madden	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did DSP CFO Larry Madden report on this Form 4?

He reported both a stock grant and a small sale. Madden received 249,258 restricted stock units in Viant Technology Class A shares and sold 1,658 shares in open-market transactions, while remaining a significant shareholder after the reported activity.

How many Viant Technology (DSP) shares did the CFO sell and at what price?

The CFO sold 1,658 shares of Class A common stock. These were open-market sales at a weighted average price of $13.0322 per share, executed in multiple trades within a price range from $13.00 to $13.06.

Was the Viant Technology CFO’s stock sale under a Rule 10b5-1 trading plan?

Yes, the sale was made under a Rule 10b5-1 plan. Footnotes state the 1,658 shares were sold pursuant to a 10b5-1 trading plan adopted by Larry Madden on June 2, 2025, indicating the transactions were pre-arranged.

What are the vesting terms of Larry Madden’s new Viant Technology RSU grant?

The 249,258 RSUs vest quarterly over three years. They vest in equal quarterly installments of 8.33% each, subject to Madden’s continuous service and the conditions in Viant Technology’s Long-Term Incentive Plan and related grant documents.

How many Viant Technology (DSP) shares does the CFO hold after these transactions?

After the reported transactions, the CFO holds 617,865 shares. This figure reflects his direct ownership of Viant Technology Class A common stock following the RSU grant and the 1,658-share open-market sale.

Does the CFO’s RSU grant require him to pay for the Viant Technology shares?

No, the RSU grant carries a zero purchase price. Each restricted stock unit represents the right to receive one share of Class A common stock upon vesting, consistent with the company’s Long-Term Incentive Plan terms.