Capital V LLC (DSP) sells 37,500 Viant Technology Class A shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Capital V LLC, a 10% owner of Viant Technology Inc., reported a Rule 10b5-1 trading sequence involving Class A and Class B interests. On May 19, 2026, it exercised 37,500 Class B Units of Viant Technology LLC into 37,500 shares of Class A common stock, and an equal number of Class B common shares were cancelled in connection with that redemption.
Capital V LLC then sold a total of 37,500 Class A shares in open-market transactions: 15,000 shares at a weighted average price of $10.8872 on May 19, 2026, 15,000 shares at $10.5956 on May 20, 2026, and 7,500 shares at $10.7885 on May 21, 2026, with actual trade prices within disclosed ranges. These sales were made under a Rule 10b5-1 plan adopted on March 18, 2025 and amended on September 17, 2025.
Following these transactions, Capital V LLC reported holding 0 shares of Class A common stock directly and 27,284,326 Class B Units, which are exchangeable on a one-for-one basis into Class A shares.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 37,500 shares ($403,156)
Net Sell
6 txns
Insider
Capital V LLC
Role
null
Sold
37,500 shs ($403K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 7,500 | $10.7885 | $81K |
| Sale | Class A Common Stock | 15,000 | $10.5956 | $159K |
| Exercise | Class B Units | 37,500 | $0.00 | -- |
| Exercise | Class A Common Stock | 37,500 | $0.00 | -- |
| Disposition | Class B Common Stock | 37,500 | $0.00 | -- |
| Sale | Class A Common Stock | 15,000 | $10.8872 | $163K |
Holdings After Transaction:
Class A Common Stock — 0 shares (Direct, null);
Class B Units — 27,284,326 shares (Direct, null);
Class B Common Stock — 27,284,326 shares (Direct, null)
Footnotes (1)
- The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.565 to $11.20. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.31 to $10.96. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.53 to $11.04. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Total Class A shares sold: 37,500 shares
Class A sales weighted average price 5/19: $10.8872/share
Class A sales weighted average price 5/20: $10.5956/share
+3 more
6 metrics
Total Class A shares sold
37,500 shares
Open-market sales on May 19–21, 2026
Class A sales weighted average price 5/19
$10.8872/share
15,000 shares sold on May 19, 2026
Class A sales weighted average price 5/20
$10.5956/share
15,000 shares sold on May 20, 2026
Class A sales weighted average price 5/21
$10.7885/share
7,500 shares sold on May 21, 2026
Class B Units remaining
27,284,326 units
Exchangeable one-for-one into Class A shares after transactions
Class B Units converted
37,500 units
Exchanged into 37,500 Class A shares on May 19, 2026
Key Terms
Class B Units, Class A common stock, Rule 10b5-1 plan, weighted average price, +2 more
6 terms
Class B Units financial
"The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable..."
Class A common stock financial
"into shares of Class A common stock of the Issuer."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 plan financial
"Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC..."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Disposition to issuer financial
"transaction_action": "issuer disposition""
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transactions did Capital V LLC report in Viant Technology (DSP)?
Capital V LLC reported converting 37,500 Class B Units into 37,500 Class A shares, then selling all 37,500 Class A shares in open-market trades on May 19–21, 2026, at disclosed weighted average prices under a Rule 10b5-1 plan.
What Viant Technology (DSP) holdings does Capital V LLC report after these transactions?
After the reported trades, Capital V LLC shows 0 shares of Class A common stock and 27,284,326 Class B Units. The filing explains each Class B Unit is exchangeable at the holder’s option into one share of Viant Technology Class A common stock.
What is the relationship between Viant Technology’s Class B Units and Class A common stock?
The filing explains each Class B Unit of Viant Technology LLC is exchangeable, at the holder’s option, on a one-for-one basis into a share of Class A common stock, and the corresponding share of Class B common stock is automatically cancelled upon such exchange.
How were the Viant Technology (DSP) sale prices reported for Capital V LLC’s transactions?
Sale prices were reported as weighted averages. Footnotes state shares were sold in multiple trades within price ranges, and Capital V LLC undertakes to provide full breakdowns of shares sold at each separate price upon request to investors or regulators.